Show BUSINESS MEN GETTING BEHIND THE chautauqua get ready to speak on community building have a merchants day on your program dont you see we aregust are ajust beginning it takes a lot of agitation to get action ten years ago they called chautauqua a fad that would bo be sport bort lived later they were called a loke today they aro are recognized as a movement a part of the permanent lyceum and the big business of the country sees the need of them the cities threaten the country towns the mai mal lorder houses overshadow the small country stores and the young people of the small towns are flocking to the city back to the farm is a slogan community development is becoming a business the lyceum and chautauqua are a vital part of the business the campaign of the american lumberman aberman to see that and lyceums are fostered and spread and that their programs include community development speakers was noted in our november issue here are portions of the letter sent Bent out by adolph of milwaukee secretary of the wisconsin retail lumber dealers association to all the lumber dealers in that state it there la Is a chautauqua in your home town ask the manager for a community development speaker on next years program ask him to arrange a special merchants day on next years program ask him to take it up with the lyceum bureau urge every every businessman m an in the town to do the same I 1 it if there Is no chautauqua in your town there is one not far away which you sometimes attend remember the more requests come from merchants themselves the quicker will the subject have the serious attention of the lyceum bureaus community development should be exploited from the chautauqua platform you retail merchants have a right to demand this the financial backing of business men makes chau tati possible many any great subjects have be been e presented from the chautauqua pi platform t such as crop fertility good roads and why not then community development a subject of the most vital importance to you the business man and to each citizen in the community I 1 I 1 ben R verdaman associate edlor editor of the merchants trade journal des moines one of the most influential trade rade publications of the nation says the present centralization of wealth and power in our great cities is exactly the thing we do not no want vant for history teaches it has been the ruination of past nations he believes the chautauqua is the greatest medium thru which the masses can be taught the fundamentals of patriotism sir mr vardaman continually receives letters from business mens associations asking him to address them an aar show them how to organize chauteau lyceum courses and other community building movements here in our own state iowa we boast of having one of the most prosperous commonwealths in the world says mr vardaman it is not because we have great cities with our influence wealth and power concentrated but it Is because that in the heart of each of our ninety nine counties we have at splendid little county seat town to say nothing of the many other rich prosperous little cities and towns that we have scattered thru the state every one of these towns is a real community center it Is not only a business center but it is an educational religious and social center as well and we believe that anything that has a tendency to perpetuate these communities Is real patriotism riot ism t how chautauqua a improve business is the subject of an article in the merchants trade journal by mr vardaman that has attracted wide attention this cutting from it should be reprinted la in every town business real true fundamental business consists of more than stores and stocks of goods manufacturing plants railway systems and wholesale houses after all the foundation of all our business Is the men and women in lt it and when these men and women have been aroused and inspired and lifted up and made to appreciate pre preci clate ate themselves more fully and to recognize their own individual responsibility y that community has been bettered but it hadnot has not been made merdov i a better community morally and in it has been made better in a business way also thomp als v pik fik together and it 1 Is I 1 ii bitis L abla to better a community morally and not at the same time lime batter b that community |