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Show How WomenInventors Advertisement we pee A Are Striking It Rich By ANDY SUGAR HERE'S SOMETHINGnewin the offices of patent attorneys these days—andit’s not only new inventions. Mrs. Joyce Galley invented an adjustable dress for pregnant women. Says one patent attorney: “It used to be wetalked only to male engineers and tink- erers. Now we talk to housewives—ladies with good ideas, ideas worth money.” For instance, a young Rhode Island housewife, Mrs. Virginia Charves,invented a game to amuse her own children and ended up selling the idea to Parker Bros., Inspire your skin one of the country’s largest game makers. Her “Cat and Mouse” is still being sold widely, more than four years later. to greater Another housewife, Mrs. Cecilia Vargas, became tired of the tedious routine of heights of beauty teasing her hair and designed a batteryoperated brush and comb which did the job lovely skin hastruly becomea feminine joy forever since scientists uncovered the secrets of a rare tropical moist oil with a remarkable ability to help nature sustain and preserve the youthful splendor of the skin. Womennolonger haveto re- call with nostalgia how beautiful their complexions once were in childhood days. With the cherishing ministrations of this scientific beauty fluid, the exquisite flower-freshness and baby-soft bloom need not be- liest bloom ofall. In America it is especially valuable as a means of withstanding the exacting influences ofthe climate on theskin. Because it is isotonically disease, as it made allowances for long fingernails. skin's own fluids, readily merg- ing with existing reserves, helping to boost dwindling levels ing wrinkle-dryness at bay. Smoothed over the face lavishly with the fingertips each day and used as a superb base for make-up, the beauty fluid not only promotes the stimulation and replenishment of the and the passing years. It proved to be more comfortable, however, even to women who didn’t suffer from the not necessarily leave their complexions, but continue to dwell through every changing season who designed a special thimble thatfits on the stiff, bulging fingers of the arthritic. Qilly with the skin’s ownfluids, this tropicalfluid contributes to the inducement of the skin to rise to new heights of splendor. Its perfect blend of oil and moisture is homologous to the andeffectively aiding in keep- lightly and lovingly on the sur- Even simple, existing products have been improved by these lady inventors as illustrated by the case of Eugenia Short, pressurized to halance success- come only a sad memory, need face of the skin, aspiring to even greater heights of beauty faster and easier. Although none of the above-mentioned ladies made a milliondollarsoff their brain children, they did accomplish something just as important to them. In addition to the royalties they received, they proved that women could succeed in the business spectrum by channeling their ideas into useful, everyday products. As Raymond Lee of the Raymond Lee Organization in New York City, an established authority in the development of new ideas for industry, recently commented, “Approximately 30 percent of the inventors who come to us now are women, and Todayit is possible to use the plasmacolloids (dermal water- unique moist oil to give the skin a “do-it-yourself” incentive to maintain the healthy carriers) but actually encourages replacementof evaporating surface moisture by hygroscopic attraction to the skin of this is a substantial jump from just five years ago. Most women are happy just moisture always present in the feeling. On the other hand,there are some who becameself-made millionaires on the basis of a creative fiash or product-im- productivity of balanced oil and moisture. These twovital elements are taken for granted while the skin is very young and nature bountifully provides her own moistoilfluids to keep the baby-softness and dewiress alive. After the age of twenty, however, the natural flow becomes less spontaneous and the maturing complexion suddenly finds itself in need of substitutionary fluids that will help stimulate the flagging cellular functions of the skin. This is the time when the scientific moist oil comes into its own, isting nature to maintain the normalrate of cell replacement and to bring out the youngest, smoothest, love- surrounding atmosphere. The complexion consequently has little difficulty in keeping its resilience and dewy freshness even underthe mosttrying climatic conditions regardless of the passing of the years. In tropical countries this beautifying moist oil is known as oil of Ulan, in Britain and other parts of the world as oil of Ulay and in America it is available from druggists as oil of Olay. You will find that oil of Olay is a wonderful source of inspiration and stimulus by which your skin can reveal a new lease of complexion loveliness and greater beauty. making something helpful and adding to their family’s income—andtheir own good provement idea the public needed.” Two more famous examples are Margaret Rudkin and Mrs, Richard Rodgers. Mrs. Rudkin developed a rough-textured bread from flour groundin a kitchen coffee grinder: that was the basis for the $7million-a-year Pepperidge Farm business. Mrs. Rodgers, wife of the composer, has in- vented many gadgets. The most famous is the “Jonny Mop,” a toilet-bowl brush. “The domestic scene is filled with opportunities for using creativity, ingenuity, and imagination to solve the problem of 8 Family Weekly, June 22, 1969 Mrs. Richard Rodgers made housework easier by inventing the Jonny Mop. keeping an efficient home,” Lee says. “Money has been made from a simple object like a cap that slips over the tip of an umbrella and keeps it from sliding on the floor when placed on its end,” Lee adds. “This was designed by a Flushing, N.Y., housewife, and not only does it have functional value but since the cap can be made in various colors and covered with seqins, the novelty has a decorative vaiue.” Lee is convinced there is a vast range of items which only women can invent (or improve on). A perfect example from the past is a gimmick dreamed up by a doctor’s wife. From her own experience, she knew what a pregnant woman went through in trying to keep her wardrobe in tempo with her increasing size. She also was incensed at the waste of storing away a maternity wardrobe after the baby’s birth. So Mrs, Joyce Galley designed an expandable garment that could be made larger or smaller, depending on the need, within minutes. Not only could the pregnant woman wearfitted clothes, but she could adjust the same wardrobe to wear after her delivery. Asit turnedout, this not only appealed to mothers-to-be but to women on diets. The new designis being retailed now. Lee believes that for every woman who has patented her brain child, hundreds of others simply use them in their kitchens, sewing rooms, or nurseries, unaware that the gimmick might have value. The value is in hard dollars and cents and inestimable self-satisfaction. Are you missing these rewards by fail- ing to be mother of an invention? + |