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Show The Salt Lake Tribune B4 UTAH Saturday, September28, 2002 Recruiting Students Is Big Business Convention helps colleges snare the STATEtar STATE. COUNTIES MAKING NEWS SEVIER A memberof theSalinaPo- lice Department has been named temporary chiefwhile the City Council considers applications to choose a perma: best and brightest nentchit BY KIRSTEN STEWART THE SALT LAKE TRIBUNE Magazines ranking Amer Ca’s best colleges, “how to books on getting into the school of your dreams tionat the Richfield Residen tial Hall as a counselorto Na vajo Indianstudents. Sevier County Sheriff Phil and savings plans to help parents pay for that high-priced edu cation college Barney had offeredto take the chief's post on a temporary admissions 1s a thriving industry ment could befound, but coun. cil membersindicatedthe cost business it has become, repre to include the city in the Sher- iff's Departmentwouldbetoo great. sentatives from some 120 com panies descended upon the Salt Palace Convention Center week, m: pting their Attendeesatthe National Association for College Admission Counseling conferenceline school counselors and college admissions officers from upatthe Internetcafe in the Salt Palace on Friday in Salt Lake City. acrossthe country Web site design, data min Carnegie was just one among a host of commercial ing and management, finan. cial partnerships and good old-fashioned ‘T-shirts all interests in Salt Lake for the National Association for Col Admission Counseling conference. tools designed to help colleges target and recruit the best and brightest, faster and cheaper “The recruitment of good high school students is very competitive. It’s not quite like football, but close enough,” said Bob Leyburn, creatorof a line of catalogues that con dense all students need to knowabout any given campus in two-page “advertorials.” Published by Carnegie Com munication, Inc., the glossy magazines are mailed to stu dents who register for stan: admissions tests. Leyburn’s 440 customer col leges pay anywhere from $6,000 to $50,000 a yearto be included in the roundups. Hal Edwards ‘Al Hartmann’ The Salt Lake Tribune wares to more than 2,000 high dardized ba Many exhibitors, such as the Admissions Genie, hawked Web-based softw: re aimed at automating the ad missions process. The yearold company sells inter active Websites that do the dirty > work for admissions offi fielding frequently asked questions, processing applications and crunching data en- enay, is its message board where applicants can talk to students instead of administrators “They want to know what's it really like there. Will I fit in? Is the workload too much?” Courtenay said Consultants, such as jassachusetts-based Campus Benchmarking, teach schools how to woo pupils through campustours. abling themto measuretheef fectiveness of their recruiting efforts. Hobsons, a 3-year-old According to some esti mat es, 70 percent of students pic! a college they oncevisit ed. Benchmarking sends un dercover shoppers around the country to rate schools’ tours against those of their peers, explained company founder England-based company also at the conference, sells a simi lar product ‘Ted Henderson. ‘A few colleges are selling their own advice based on But Genie's claimto fame, said salesman Chris Court what's workedfor them. Lenders and financial groups haven't missed the boat. FirstMarblehead of New York, for example, has pio- neered a way for colleges to access cheap money to loan students who“want to attend your school, but can’t afford the tuition,” explained John Brady, one of the company’s vice presidents. And though students and parents the ultimate con- sumerofall these innovations were conspicuously absent from NACAC’s conference, an enterprising mother and daughter team have also man aged to cash in on this boom: ing industry. After surviving the harrowing experienceof applying to college, Margo Bane Woodacre and her daughter Steffany Bane co-authored a book aimed at helping others ease throughtheprocess. MLK Commission in Need of a Coordinator a “Given the fact that the commission Walkerhears the plea, vowsto address the problem has been productive, we need to take a Lae secondlook at the paid position,” forrest Crawford, co-founder of the com ean told Walker. “Weneedaunique, BY TIM SULLIVAN THE SALT LAKE TRIBUNE Lt. Gov. Olene Walkerspent the better part of a Friday meeting with the Martin vuther King Jr. Commission acknow] edging the group's dedicated volunteers. But the commission's paid coordinator emergedas the bigger July budget cut that spread across nearly all sectorsof state government, the King commission lost the $30,000 salary and expenses of its coordinator, Kitty Stewart. wholed the 14 volunteer mem. bers in spreading Martin Luther King message of human rights oss the state. Now the commission is being run by a smorgasbordof Division of Community and Economic Development staffers, but its members are adamant about re ining a central coordinator. Tuesdayis the deadlinefor submitting applications for funds from the Summit County Recreation Arts & Parks tax. Applicationsare available at the MarsacBuilding and Park City Library. talented, profe sional person to keep our activities in focus.” In response, Walkersaid she will work with DCED to put more moneyinto the commission “You do need somecentralized person who's there every day,” she said. “I don’t know what [the solution] will be, but I'm very aware of the problem and J guaran: teeit will be addressed.” The King commission primarily foses on the January holiday named for ain civil rights leader. Every year the commission organizes a luncheon where it presents “Drum Major” awards to organizations that promote diversity and supports other activities throughout “The more decentralized we makethe King commission underthe auspices of volunteers, the more vulnerableit is.” FORREST CRAWFORD Martin Luther King Jr, Commissionco-founder there have been some challenges . . the most important role ofa coordinator is to makecalls and keep everyonein touch, to cultivate and nurture.” Crawford's worry is more acute. “The more decentralized we make the King commission underthe auspices of volun: teers, the more vulnerableitis,” he said. But Walker assured the commission members that the executive order that thestate. It also educates Utah schoolchildren about humanrights. Commission member Matthew created the commission 1] years ago Minkevitch said the group's activities continueat a good clip, but “logistically and can beeliminated aseasily as it was created will stand. Q UINTAH An innovativeprocessis be- ing usedto repair leaky sewer lines in Vernal without dig: gingupthelines andcreating big trenches. A Brigham City company, Justice. The headof the newly SDAR CITY University Southern President Steve Bennion warned stu dents this week that a contro versial condom article that ap: peared in the school newspa per could hit SUU where it hurts most; the wallet “The newspaperis part of a larger organization represent ing the university, like it or not,” Bennion told about 50 students Thursday. “I’m not asking that you avoid tough issues, but that you give bal anced, responsible cove age. : Bennion says the University Journal Sept. story 5 which criticized the school's restrictive condom distribution policy, may scare off some supporters at a time when the Cedar City school is trying to raise $40 million, mainly for scholarships Such talk frightens Mark Gartield : San Juan Kane Contact at statedes! formed Student Association for Free Expression worries that rich donors then could dictate content in the student newspaper. “The First Amendment is the only pro: clear policy on who controls the content TashaWilliams, the pape student editor, says she ex: pects the current editorial board comprised of student journalists to retain that study manufacturing engi neeringbut, “I'mnot positive, because I knowtherearea lot of things I cando.” Standard-Examiner OQ TheUtah Permanent Com- munity Impact Fund Board approved emergency grantsfor two rural entities to address immediatelocal pal Building Authorityre: ceived $594,000 on behalfof Carbon, Emery and Sanpete counties for a hydrologic study to determinethesizeof an aquifer below the Skyline Mineoperationin parts of the three counties. Thestudywill also deter mine if water from the nearby Val Kotter & Sons,inserts a plasticlinerinto the existing Electric Lake reservoiris seep- sewerpipe. Skyline Mine. inginto the aquifer below the Thelineris then heated and the pipe pressurizedto provide a tight newsealinthe leaky Moroni was granted $53,500 for the preparation of a master planfor wastewatercollection andtreatment. pipe. The process needs the coop- eration ofresidents toilets should not beflushed during a 10-hour repair time frame. Vernal Express Qa U Springville City is remind: ing homeownersthata permit fence. Permits cost $10 and take about 15 minutesto obtain at city offices. Officials said permits are necessary for the both safety and aesthetic concerns in neighborhoods. Ifa contractorinstalls a fence, the permit is still the re sponsibility of the homeowner, whoshould request a copy of the permit fromthe builder. Springville Herald Q a SANPETE The Alice Dormitory reno- vation at Wasatch Academy in Mount Pleasant has been nameda2002 Heritage Award recipient bythe Utah Heritage Foundation. Thehistoric dormitory was damagedbyfire in 2000 and hasbeen renovated and reopened ‘The Utah Heritage Founda: tion is a nonprofit organization supporting preservation of historic buildings in Utah. Messenger-Enterprise SEVIER ‘The proposed Central Utah Rail Project camea step closer to reality with the namingof HDREngineering to begin the WEBER environmental assessment, Hollie Tippets, 18, of Ogden hastakenfirst place in the machinist competition at the two years. Seles contest in Kansas run fromUnionPacific tracks Cicy, Mi She now n heads te Chicago for international competition westof Levan in Juab County which is expected to take up to The proposed line would toSalina, in Sevier County, and wouldbe usedto transport preliminaries and a possible coal from minesin Salina Can trip to competein Switzerland. Tippets wasoneof the few girlsin the machinist classat OgdenHigh School, and con: yon to Levan, Funding for the environ. mental portion of the project was obtained by Utah's con gressional delegation earlier thisyear. Technology College. Asyet, a firm source of Tippets, who has main- tained a 3.9 grade point average, said she eventually may right. She says only one stu- fundingfortherail construction, has not been found. Hal Edwards dent wrote letter complaining about the condom article. “The students were more appalled about the apology,” she said. mhavnes@slitrib.com Bullfrog Spas tection we have to protect the paper from becoming onesided,” Justice said Bennion says students need not fear censorship of the pa- ys ideestig per so long as thestaffers are responsible in what they print The condom article in cluded a photo illustration ofa condom-sheathed banana, The newspaper later printed an Lowest Prices of the Year! apology and Bennion chas tised the Journal's adviser, saying the paper exhibited “poor taste and bad judgment Bennion says he believes the university has “final say" about what goes in and what stays out of the student paper. A Media Advisory Council has been proposed to spell out a World’s Finest Hot Tubs 5 Patents* 2 If your old diningtable is too small for the whole family, you need to comesecus this weekend. 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