| OCR Text |
Show NEWSPAPERS COMPARED H WITH HAND BILLS. H A newspaper has 5,000 readers for M each 1 .000 subscribers. A merchant M who puts out 1,000 handbills gets pos- M sibly 300 or 400 people to read that H is, if the boy who is trusted to dis- M tribute them docs not chuck them un- M der the sidewalk. The handbills cost M as much as a half column advertise- M ment in the home paper. All the wo- H men and girls and half this men and H 'boys read the advertisements. Re- M suits: Tho merchant who uses the M newspapers has 3.500 more readers to H each 1,000 of the paper's readers. H There is no estimating the amount of M business that advertising does bring M to a merchant, but each dollar brings M somewhere from $20 to $100 worth M of business. The Recorder. M |
