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Show Westminster College A Volume 30 No. 7 Friday, JrS W Admissions Office October 29, 1982 Salt Lake City, Utah V Philosophy and Staff Expanded Admissions office philosophy and staff have been expanded to implement a recruiting and marketing plan with two new counselor positions, according to Craig Green, dean of admissions. Three new counselors were hired in September (one to fill a position vacated in August). New coun-seloare Chad Tew, Jeff Machin and John Hodge. Green traced the philosophy of admissions work through three stages, historically: from gatekeeping rs - to wrangling to Westminsters current approach, recruiting and marketing. The gatekeeping approach was required when prospective enrollees outnumbered available student spots. Now with college enrollment decreasing on a nation-wid- e basis, Green sees the need for a more modern approach. Green said many colleges still use the wrangling approach where new students are roped and dragged into the institutional system. Necessity has required that we move away from the gatekeeping philosophy, Green said, but many colleges have not moved far enough away from it to get to the total marketing concept. The job at Westminster, then, for the three new counselors and three others (Jane Townsend, Dolly Dobson and Emmy Hartney) working with new student prospects, is to recruit qualified prospects and sell them Westminster as a college choice through modern marketing methods. Tew, former press secretary to Frances Farley, and vice president of sales at Bresco Products for two years, says, Education is a neat thing to be able to sell. Tew will remain in California until Christmas, working with new student prospects from high schools in and around San Diego, San Francisco and Los Angeles. Tew is a graduate of the University of Utah. He is 24 years old, unmarried, and enjoys politics and outdoor activities such as backpacking and skiing. Machin says, Students who decide to come to Westminster are making a very good choice. Westminster offers personal attention that I would have liked at the University of Utah. Machin is 26 and happily married. He served on an LDS mission for two years in Melbourne, Australia, and has four years work experience, including sales and customer service, for professional ... golf companies. Hodge says, I hope to add to the Colleges financial stability and quality of campus life by bringing in a substantial number of capable students who want to be challenged intellectually and who want to make a contribution to the quality of campus life. - Hodge graduated Magna Cum Laude from the University of Utah. He is 36, unmarried, and enjoys reading and relaxed times with friends. He is now enrolled in a formal course of study to do hypnotherapy. Hodge reads the want ads regularly. He said they give him clues to the mood of the economy and help him follow stock market prices. His employment background includes work as a media broadcaster and construction foreman. The admissions marketing plan, Green said, is time-relatand may involve two to three years before test markets begin to pay off. The primary emphasis is on the recruitment of freshmen. Green said the traditional, 18-2- 1 year-ol- d ed John Hodge, Chad Tew and Jeff Machin are our three new counselors in admissions This .. College enrolled 100 such freshmen in 1981-8number the overall dropped to 85, even though year enrollment is up. His marketing plan works toward a realistic need of 200 freshmen per year, plus a reasonable and transfer students. number of Since the marketing concept is new, Green said, a more realistic objective for next year would be 150 new freshmen. Green, Townsend, Dobson and Hartney interviewed 22 applicants for the new admissions jobs. Green says they hired Tew, Machin and Hodge because, theyre good. 2, non-traditio- Kathleen Hammond ASWC 1982-8- 3 Budget During a meeting of the Legislative Assembly on October 21, the proposed ASWC budget was rejected. Six out of the eleven Legislative Assembly members were present for the vote. ASWC President Mike Black said, The Ski Club, Etosian, Ellipsis, Westminster Players, SNOW, Campus Ministry, SNAU, and All Class Parties were among the programs in question. The Etosian people presented facts to substantiate their request for more money. They came well prepared. With the exception of the Etosian, all the in the future to programs listed above are expected receive smaller allocations than were in the last proposal. The Etosian people presented facts to substantiate their request for more money. They came well prepared. Black said, Proposal Rejected Allison Haegen, Speaker at the meetings, said, The Etosian people gave a good solid argument as to why they needed more money. is like a Chinese puzzle. It is difficult trying to decide who and what to cut. The budget Budget approval is difficult according to Black. He said, The budget is like a Chinese puzzle. It is difficult trying to decide who and what to cut. It is hard to establish true need. said, that people expect to get cut a little, so their requests are usually a little higher than needed. It is my belief, Black Amounts classified under miscellaneous were the key issue. Some programs had 20 to 22 percent of their total request listed under miscellaneous. This, I Miscellaneous feel, is not responsible, said Black. is for things like pens, pencils, etc. Somewhere around 4 to 6 percent would be more justified for ASWC stipends miscellaneous expenditures. was another issue discussed. Black said, Looking at the bottom line, the stipends amount appears to be quite large. I am required to produce a daily log and a monthly performance evaluation report to justify my stipend. The total stipends are divided six ways and spread over nine months. Chairman Haegen said, Were back to square one now. Trudy Rocha and the rest of the Executive Committee will have to reassess priorities. It doesnt matter to me what is type of budget we approve, just as long as it acceptable to as many people as possible. Haegen continued, It wasnt said just when the new proposal will be out, but according to Julie Bell, ASWC vice president, it can be expected out shortly. We started working on the new proposal immediately after the old one was rejected, Bell said. Charles Johnson |