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Show r ace til .'THE SUNDAY. FEERUARY 22, 1923. SUOT-MTHEB-tt- ACCESSORIES CARS -S- ERVICE PAIGE-JEWET- ILE PAG3 ana incne wub nuiueroua inj- - pwljF waa required. The auiomo- ftji & gna proTnttm wyre uas'a onVy furaa Lilo eaute lotd ' , j" jjl hind lraiisMirtiiti(ia lor cwiturie. wer ttf that deiSin. 1 h u , While lnvetioii he The wntrlbuUrtn of the aiitomd-Idl- e gtenuilMiflt and tn to UKidcru progTesa ia engine iuctiut mcu to the pnigmta of It meets the aecda of fhe a lwJivtdna as they did not have mu-has afmiTiearlnB ntlieTiidiVMuir Tle" ever doue.' Ifnothing furnisbea tijavdy. till foati) hiinadf liefaind the mun h aufe aud ecouilca of efeutH. lie needed mean traiiHiortatlon to Its tiwner at guy of couuiuicatuui nu& the teleKrupb time that the wb.be aud to' , ' wai .'in vuited fur hlnu " Kt in re KIut that he deiiirea to go. - fny ot that aiarket. AUTO NEEDED goiin Exanduatiun of cosditiont might have kad to ihe belief that the if waa exactly the rcverae f thi--- li tlie car 'waa developed and that by rarloua meaiui a de iimtid wan created for It which enabled it to Justify lia cxlteiK-e- . But Uwiier f lamination reveala that thin thought would im contrary to . , , , the whole bUtory tit human pri- and 1ST E. T. STRONG. - ' Recognition of three separate grenK. distlixl markets Is made by the ... General Sale Matwrer Bu'irk . The automobile could not play the mained the need for a more penumal t Motor Car eotnpanv. MoUr rempturj-- . vital part In the wOrld'i life that it ineau of couimuulcaiion and the to terse extent It pol automobile eame Into being doea today If the demand for H bad telephone mine lilto Iwliuj.' AVire- controlling .The " ley manufacture, errordlnjrto' Harry because tbm'ku a demand for It. been artificially created. "If the de- lew 'met another eed by.- flashing M. Jewett, preside nt Man neded a new fonn of transpor- mand for it had wit exlurted. It would It iiesnii(;e" acroHa tho oceans' and ' Mr. Jewett.Yin several addresses tation to meet the compleiltlea of have Iieen merely one niore.addltlon addijig to the aafety of tnivcl on before dealer bodies, at the time fit his advaiM-iiiiviiizatii and the to the lint of nuclei lnveut4aa that tlie ea. ' Better methods of lightthe annooucuif vt a new Jewert automobile proved to be the solution clutter (lie ing were' needed for h"gP, ndern patent efficea f the to hi problem. There was no need Six, dwelt at lenjflh on the It brief aiptranee would bulldinga and for busy, modern between these three to create a market for It. The mar Imve jjuide hardly a rhiple Jn the thoroughfare and the elect rle liijht keta. The Paljre eompaujr which was ket already existed and the automomet the aeed.' - j tream of advancing huouioity. started in X1m with less than bile was created ttf.aupply the needs VQWbere w:a, progress more esThe progretw of ninn bus been a capital Intnarked fiiveiithHia. Never sential than in the field of vestment, baa grows until it baa to- even greater degree of wealth. ban lie cn ted transportation. Hore-draw- a until lie anything day asset a of more than $15.ooo,0()0. History, iimde lu the "teens of the needed It. The caveman waa con veblrlea proved inadequate to the Th demanda of modern Hfu.juilnuls. p)rmiK flmnHttl UKeathdh emtiiry rent or Fim could not turn from their appointed position au through these years cess. Jn 1021, e felt that the time Ktretunt he encountered in hla -- Ttmld not - But when the hanr been maintained eomftbhig sensation In need for roarset- .- Hometbing nir flexible j .the belief of the official of the that prl elass. aa dependable aud I food and the, fear of bin enenilea and "We gave It to the pnMle at the niutle It company, uuless the various classes for him to croaa n(eiwarr of purchasers were definitely start of 11)22, In the JeWett His, wdl- - lnid river. Jie took a ' Jog, hol grouped, and the ilea Hugs of the emu. tot; at JNMS3 t lieu;. Buying that it lowed it aud. Inveuted the dugout pany parried on wllffTIii'se groups wiih aenaUoiuiT 1m putting it mildly caiine. tvHin lie bud out whh'h it had products for. It changed the course. f the auti- - into the deep waters of the eceaa The Paige president Told of miinv mne industry." Ixiifc ttt the sixi-- on and even hla Ktiirdy inuw-leproved eonferem-eheld hy the exmitlvesT the market In that class nowj iiipitfflclent for hmg voyagca over over these three mijiiur utassea. II "Third, we felt that, the t of sioriuy wMiTS. So he invented the aald in part: tb nmrkct Included all mill ind hnrni'?s(I the wind. "First, we consider the 'pnrelv thn rent of the cople, niidir a With willing vessel rilunilma-d- l trausimrtatlon class, tide Includes heading of 'IhtiRe Unit want real covered tt new world aud willing ve the buyer who purchases the cheep- luxury.'" . wis brought; to it the first cpn- estf)rm of trai)Hiortation. It wns Six is the nfferlng to leriiyrjirnilc and Jhe firat adven- obvious Ihuieitiwlilif iWH jirlce cliiRR tlili nuu'krt. Its niiMviK 1s turoiiM Hctllciu. Hut there waa need ' would le like, hut ttif our beads to the entire public Just for a Mill better link with the old stone wall The 'flivver' how ftncccftKfiil we have tiecn'with world from'wbich against had to be drawn rulea there. the.Pnl can Ui aoen by our in21 so nun h of the material to "Second, we Investigated the next record. During lust year, when the (Icvclopnicut of new ceiiturlea. who want good, class: those every manufacturer of a luxury car, the the Ftcnmhoat was car willing that in, a big autoniXile, with Accordingly Invented. to pay fair price. The result was more than D liichea of On land, history followed much ,whecllae, that we built a car within reach of lont In wde nvef the parlous year. the" mime course. Inland iieoolcs the pockcthook of these people an we Increased Pnltfe anU'n.'ri per rnt. foTiiid TharThcvitUtrniif tarry alT well as one that would lie com! ., J none are ngiirea that afk-u- for ineir poswKaTonH Dnihe backs' of i enough to entice purchaser! of an tllemlioIves.,, BiilmalK. They Invented crude 4. T : BYPRESEHT APPEALING TO uti-a- :MANY CLASSES -CI- VILIZATION J : - x4-tlo- n quarter-mUHwn-dn- Hara per-aon- by-hl- -, I ftHt4y thiMll to-f- ord s. r fwui-rtiiefn- yet-full- mum of daytteht and sanitary worVVto tlie thouauda who ffhttully visit ilutors are asaria- - this grtU smi.iiitibile autusflcturiBg logoudirtuns. tued' ob fi'i'.r eoaveyor tines, each lastituiiott. '. . 2!4 feet lu length and the plant Since the first antall otor' asseia-working at capacity can produce My line waa nut Info --nperatio. 9,000 iuinlett-ntoters a day oiierat- - wbea the Ford cob vevo? system, wa a lut ia two eight hour- - shift s - As- - Inaugurated, back ia- -- eariy lenibly of the trauswisidon and the ' manufacture of numerous 'motor eleven aiiUloa Biudet T Ford motors parts also are carried on io the new have lieen asHciutWi the High-hi- FORD BUILDS : NWUNIHT iiicul-culabl- ? e The automobile la not bonght ft U a iieantiful piece T of craftsmanship; or liecause H represents so much value In metal and apisilntnients, but liecause t, meets the need of the modern maq fur de pendable, personal transportation. Every owner will welcome every Improvement that can be made la his car but at the same time he wll) demand that k possess the stability and ability to serve that are the basis for every successful motor car. The reason for that la that bis needs are the same today as whea the automobile was invented exceptf that they are more complex an4 he rewmree eartaaf baa - kejit pact with the progress of the times. The e . ..... .. , , . . L Paige-Detroi- AUTOMOBLES NEWS IT k M S RIVER ROUGE Another big maxtufacturing wilt building'. Transfer of the motor assembly has jnst tieea opened at the Birer rrom Aiiguianu jiart to the new Rouge plant of the Ford Motor com- building at the River Rouge brings I ud all Kord engines closer pany relationship la. this phase of are bow behig built thtre, facilities thextimpauy a production cycle and permitting uost any increase In manufacture proceed more continiirvuuvuou iai uemapas may re uously. The cylinder blocks, from quire. the time they take form when the " The new building, which adjoins melted metal Is poured Into mollis in the machine, shop and foundry, has the' foundry, move forward unintera floor apace of 525,400 square feet ruptedly through the great machine and la of constmctloh shops aud oa to the assembly lines w ith window space and roof of glass where they are built into completed and steel soas.to provide the maxi power plants, " Passing of the Ford engine assemhee4 for the automobile Is increaa bly line take from-th- e Hlkblaiid and rBrfcplnntrand the scene of itrw tnitnroTaTmrnThnIngrTIore more people are finding that owner- origin, ope of Us most picturesque ear ta essential to their and Interestin- g- departments, cue ship of welfare, which was a never-endinmarvel "one-ator- y " . .............. . i. g I'srk plant anL,wt parts ef the world.- - o all U . Aa production demands grew ad--, ditioiial assembly- lines .' were (AaMed and when the department closed at the. Highland I'ark plant motors were lieing assembled oa foureonveyor IIih-s- , each 110 feet long. There were times when atore than 8,000 motors a day were pre dm-ealong- these assembly line with the record sixtew hour dav standing at 8.30L But progress la maa'ufaetnrc de manded that motor assembly be'eon-ducted In closer relation to furnace. lounitry-anmachine ahopT WHIi Tf the-wtmlhittta at the River Rouge the One at the Highland: Park plant 'waa discoa- tfutied. .. ' ; d - ' '. ""' s s n-s- , well-know- n - i r jj, -- 1 u" jjt )' Qome Ji-MiU A J&c - "''Vi -- : i ii -y-- .,- tesee-whatStudebaker SgsjgLthis Sedan at $145 beauty new lines NEWnew performance, uaucu roauaDuuy, ana many other desirable features. and now new value; these are some of the things the matter how tfiuch.--mone"new Studebaker Standard" yoa expect to invest Six Sedan offers at its new in a car, by all means see the Standard Six Sedan, ride in reduced price. - " It is a U7i that this Sedan then drive it yours ell'" It is ' that you will realize will any car settithe difference. ng1 within hundreds of dol- ' lars of its price. , The price of .this Sedan is 'a No can possesses greater low, simply because of beauty, or is more ' luzurt-- ' large production, vast ; comfortable. No ear is physical and financial rei onsly more enjoyable to drive or sources, and because it is maanfactured complete is easier to steer.' t body and chasstsin Stude; Comparison with q,0ier baker tJ?tib. cars selling for more or less will provide convincing Its new reduced price proof cf its greater (1545 has entirely revised value, its hettej per- all standards of closed car formance, surplus power, un- - values, v rNo Study This Gombination of Features y -- : tr out-perfor- m . k Stude-baker- . dollar-for-doll- ar . $2395 buys this New BrGughaia! d wheels. Ear-corn- Its Wheelbase ; - light. er windshield, automatic windshield cleaner, mirror. Heater. , Including rear-vie- w Instruments, clock and gasoline gange. la single grooping. New PAIGE - fcrANDARO si DupIex.Roadeter, . .flla .. saa. 1H$ Was8.Coach bos DupJea-Phaeton..- S- Pass. - 5-- P. SPECIAL SIX - '. J14S0 Duplex-Phaet- oa .. 149$ Sport Roadster... 1S35 ttaplea-Roadste- r. . .II87S 4. 2450 Dnplea-Phaeto- a Coupe.. Sedan.'. 1 Why Pay More and Qet tes$ AutompbiUl f fj t)Z Why Be Outclassed When YotWftnt Real Performaxicel at tasks that are easy for Paige. So they wear out -- , Jhjljtsjmatiniprovements in chassis. &ad motor) the New Paige even outperforms .JhjCpld Paigej We dont kpow of its equal at any price! An Paige is a perfected sixfor finest performance, greatest economy. More cylinders would reduce its) d, em. Copt.. t Paaa.Eronglutffl;;.T.... 1M n..ocrune Sedan.. 144$ 1600 ...,.;....' r!Beriine.,...,..v.. 198S 2060 Tnmioedryntrcimver.Unce .. brakes, 4 disc wheels $60eitra Special Si brakes, disc wheels $75 extrr i :,NAoRDTOLea nrnr .mm !T H 3 ; I S A,: S T U D . fa. .iTdt...- JLai'jL. Y E A R , - - r - " ' ' vast v ' Just think vhat $2395 buys in this New Paige Brougham! All the comfort, power, performance and appearance pf the finest cars built! Yet you are asked every day to pay r' '. : more, for enclosed cars that offer far less than Paige. St " . or telephone and well arrange a" demonstration.-Yeu' and feel the matchless value! ; 'j, . Come ln Pric ID E B A K E R JEWETT chatg extra Ft pay more for car that Paige leaves behind in) traffic, beats uphill, outperforms- in' every "jjointf - k 2S7S ; sooner. To get the equal of Paige's power you musf --- 7, . pay $800 more. Lower-powere- d J c; 1 Yot expect a fine car to have plenty of power,, The New Paige motor has a piston displacement of 331 CU. in. abundant,- - silent, smooth power! Many higher priced cars offer you ess. 'Their motors strain lower-powere- BIO SEC Its Power , Finest cars have long wheelbase. That adds to riding comfort. Paige's wheelbase is 131 inches I Few ride as comfortably Few are longer Many costing more are actually smaller. To get the equal of this New Paige's long wheelbase you must pay $790 more! That buys a car equal in sixebut of tar less power.- - - ; - alight here in town you're being asked to pay more than the price of this big Paige Brougham for smaller, d enclosed cars Smaller so less comfortable. J less able, ; And 'this New Paige Brougham comes to you cooiperejr of for CQQ equipped. Everything you could-tbinvenience, that these higher-pricesmaller' cars - Reduced Prices on AU Closed Models : ieVi.' 1 Otte-pia-ce I It Cost? $900 More to Match :J . j " ..V. It Costs $790 More to Match balloon tires, fog which ateeriaf mechanism body linea and even the fendera were especially designed Antomatie spark control Lights." controlled from switch on steering. wheeL Upholstered ia gen-- " nine mohair. Natural wood Full-aire- .. ...... t Detroit. Tazezfra. Brdrmulia h1 ' 8lu H be able toiea ' ',',! trad at mlM h asrfn onW. superior Motor Company a sw ar v m - w at K. '""X1 ' : : w I S3 |