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Show PROVO HERALD - THE THE GERALD'S FUSS Published by The Herald Company, Provo, Utah, EVERY MONDAY, WEDNESDAY AND FRIDAY. E. C. Rodgers, Editor and Publisher. J, FOR THE NEW YEAR. Harry Butler, Circulation Manager. A. Qwens, Advertising Manager, Entered as second class mail matter June Ftoto, Utah, under the act of March 3, 1879. at the postoffice, 6, 1911, . the year, 3.60 iobscriptlon price.. Starting with today's issue of The prttYO. Herald there will be four pages of colore comics each week. Hitherto we have had two. The Increase will,- - we believe, meet with favor on the part of our readers, especially our younger readers, the boys and girls of The Herald family. - 30 cents the month 1850 Sworn Circulation The Provo Herald has the largest circulation of any newspaper published in Utah south and east of Salt Lake City. The Provo Herald's circulation is, we believe, FIFTY PER 6ENT GREATER than that of any other newspaper circulating in Provo. The Apple That Never Was Picked I J Now that the winds of winter have bared the trees and their limbs make eilhouettes against the sky, if you walk into the country you may see It the apple that never was picked. Withered and shrunken, its bloom departed, it hangs upon a barren branch a derelict of nature. In the autumn the tree was heavy with fruit. The schoolboy took his toll, picking apples that were nearest, or climbing the sturdy trunk to capture the prize that looked the biggest and the best. Then the farmer came with his pickers, his baskets, his ladders, and limb by limb the tree was stripped. Yet deep in the foliage there reThe sun had mained one apple. reached in and colored it a bright and beautiful red. It was cool ami plump and rich with juice an apple to desire. But none desired it because none saw it. Hanging upon an branch, draped in foliage, it was hidden from the view of pilferers and pickers alike and they passed spoken its name in the very ears of the people as they sat In their homes. It coul dhave made that name instantly familiar to the shopper who scans the windows of merchants. It could have told in stirring words the story of Us goodness. It could have created desire and the will to buy. For there is a voice that speaks the merits oi wormy prouutio to uj minds of the people a voice that Is heard 'round the world the voice of advertising. N. W. Ayer & Son in the Saturday Evening Tost. For Less Smofe Home comfort is as typically American as the Statue of Liberty. No other people in the world have so Formany domestic conveniences.' eigners marvel at the things which American housekeepers take for grantedfurnace heating, hot water kitchens, instantaneous supply in shining white bathrooms. They regard such tilings as luxuries for the very rich; the American considers them all as necessities. Ye even become careless of costs in providing ourselves with conveniences. Wo build a modern home and adorn it with artistic decorations and it by. The apple that never was picked is refined drapings, and then wo smear a cousin of the product that is not it all up with the dust and grime and known. If you go Into a store at in smoke that come from earless burn ventory time, you will find this prod- ing of raw coal. The United States uct there on the shelves, its bright- government tells us that such losses ness dulled by the dust of the months, average around $13 a year for every its freshness faded by long waiting dweller in our cities. It also tells us for a buyer. Since its coming the that over CD per cent of all the waste shelves of the merchant have emptied anj irt jn the smoke result from the and filled and emptied and filled again, burning of coal in the homes of the but the product that is not known still 'people. lingers and languishes a derelict of ye neei not waste our inheritance trade. :0f coai ju this way nor damage the Nature willed that the apple that furnishings of the homes of the land never was picked should grow upon to the loss of money and the needless an obscure limb behind a screen of drudgery of the good housewives of foliage. It had no voice to call out the country. We have a perfect hard that It was there. It had no words to fuel to substitute for this raw element proclaim its ripe sweetness. so imperfectly and extravagantly used, Consider now the product. It could and it Is gas house coke as turned out have spoken its name in the very ears by our local gas company. of the people as they sat in their Gas coke, we learn, is almost pure homes. It could have made that name gray carbon, having the gases and instantly familiar to the shopper who water and soot distilled out by the scans the windows of merchants. It carbonizing or retorting done at the could have told in stirring words the gas works. Shovelful for shovelful it as heavy as coal, and story of its goodness. It could have is only HUSJ to The Herald today presents Herald advertisers a sworn statement of Its circulation during the month of December. This is done so advertisers may know what they are buying when they take space in The Provo Herald, for It is circulation most of all that counts In bringing results to advertisers. The average circulation of The Herald, exclusive of spoiled, unsold and returned copies, was 1,830. record was as folThe lows: 1,688 September October 1,707 1,773 November December 1,850 The Herald starts the New Year with an actual circulation over 1,830. A year ago The Herald's actual circulation was less than one thousand! The Herald's circulation gained over 85 per cent in 1921, making it the newspaper of widest circulation published south and east of Salt Lake. This rapid growth of circulation was, we believe, the natural fruit of progress made in increasing the paper's ability to serve its readers. During the year The Herald changed to a tri weekly, from a and bought a news picture service, a telegraph news service, colored comic pages, all intended to enable The Herald to compete with Salt Lake papers throughout Utah county. Carriers were put into Sfprlngville, Pleasant Grove, and the circulation was increased in rural districts. The size of the pages were Increased, and more news, local and outside, was printed. A larger press was installed and a mechanical - folder added to the equipment, making it possible to print and distribute papers twice as rapidly as before. During the past four months the advertising done in The Herald has kept pace with the growing circultion: Inches. September advertising.. 7,750 8.940 October advertising November advertising... 9,875 December advertising ..12,747 The circulation manager's sworn statement follows: Sworn Circulation 1,850. T, Harry Butler, circulation manager' of The Provo Herald, do hereby affirm that to the best of my knowledge and belief tho actual circulation of The 1'mvo Herald, according to the cireu- lation books and cards, for the month of December, 1921, was 24.034 copies in thirteen regular issues of the month; and that the actual circulation of The Provo Herald for each issue was as follows: 1.810 December 2 1.803 December 5 December 7 1,824 1,8114 December 9 December 12 1,836 December 14 1,875 keag outing at 10 cents; a Provo store 1.8.17 December 16 offered the same goods at the same 1.838 December 19 in time for 15 cents. A clean-upsalDecember 21 1,832 the best offered Lake Salt gingham at December 23 1,840 19 cents, while a clean sweep sale 2,031 December 2 s December 2$ 1,851 .here offered the best at 15 cents. December 3u 1,843 25 in Lake Salt cents at selling The above figures do not include may be had in Provo at 19 cents. Item or returned unsold, spoiled, copies after Item compared showed a surfrom news stands. HARRY BUTLER. prising lower price in Provo stores. Circulation Manager. The Herald invites Provo merchants Subscribed and sworn to before me call The Herald's attention to all to this 31 st dav of December. A. D. 1921. instances where Provo prices are .H'l.H'S ANDERSEN, (Seal.) Notary Public, of Provo City, Utah. lower, so that we can eradicate the My commission expires March 10, notion that to get bargains one must 1922. travel to Salt Lake. one-hal- Start The New Year j semi-weekl- iD.iiJ Phone e Per-jcale- 8 CO. LARKIN-GOATE- MORTUARY 8 Licensed EmbalmersUtah Phone 161 Provo, neivive nvpivp DC c, I rui DPD II 7?T ii Best Fuel for Heater and Furnace j v- For Jaiiaffy Oily 17 7C e UMBER Of four-mont- h Right B In Price 295 if has scored a remarkable success. It is fine that this city has in direction of street improvement and street repair the man proclaimed "the best road man in Utah." Mr. Billings comes into office following a long career in private business and after considerable experience in public office. He will, of course, follow in the footsteps of a man who did wonders in procuring and retaining for Provo a water supply adequate for a city of three times Provo's 'present population. The Herald sincerely hopes, and confidently believes, that Commissioner Billings will measure up to the high standard of public in a ton of it there is nearly twice as Suit service set by the retiring commisStartup's much fixed carbon the fuel or heat- sioner, Thomas C. Thompson. The suit began by George A. Startup making element, as in your coal. You Mayor Hansen assumes the leaderdon't have to wear jumpers or over- on behalf of the dependent widows is of the city commission with the ship Solve Your Fuel Us Problems. By Letting alls when you fire with gas coke. state-widinterest, because best wishes of the citizens. They exattracting Good Coal means economy of time and labor. It of the reactionary decision of our pect much of him, and, judging from means cleanliness and efficiency. We sell that supreme court. Among many com past performances, probably will not Cheaper Here kind of Coal. munications the following from J. V. be disappointed. Dr. Hansen brings to That you may buy as Cheaply lllil'iinlt nf Richmnnil T'lah nrpaiHpnt nf the office an experience ripe in busi WE CARRY A FULL LINE OF Provo as you can in Salt Lake often the Utah senate during the Bamberger ness, and in service to the public, not BUILDING MATERIAL !has been a Herald assertion. Now it administration, reflect the ideas of as office holder but as worker for the appears that, m many instances, you prominent legislators: public welfare. may ouy more cneapiy nere man in, "George A. Startup, Provo, Utah. Mayor Hansen has seriously studied the capital city. For example, take UTAH COAL "My Dear Mr. Startup: When I municipal problems. He has devoted recent advertisements in The Herald read, a week ago, of the decision of days and weeks to getting acquainted and them with advertise- - the supreme court, as announced in with routine city affairs. He is a man compare 1G0 W. Fifth North. Phone 232. ments of similar stores in Salt Lake the newspapers, in the case instituted of firm conviction, of courage, and of papers. This is what The Herald did by your good self, against the county unquestioned honesty. The Herald with the following results: commissioners of Utah county, I was believes him when he says that his A Salt Lake store advertises Amos- - amazed with what seemed to me to be highest ambition now is to serve the fan unusual decision. I therefore ob- - people of Provo. tained a copy of the decision and am There will come up before the new commission many perplexing probjust through reading it. "I most heartily agree with the rea- lems. Between the commission and S soning and dissent of Chief Justice this newspaper may arise differences E. E. Corfman. His position, it seems of opinion as to what, or which, Is to me, is well taken. I believe that best for the public welfare, for the citi- city's growth, but always The Herald disinterested and public-spiritezens should be encouraged to work for hopes to come back after these differthe enforcement of the laws of the ences are smoothed out and state. with the commission in its efforts to "Please accept my congratulations make of this city a larger one, a more 0 for your courage and for the interest progressive one, healthier, wealthier that you have taken in this, as well as and happier for each man, woman and in other public questions. clrlld resident here. "With kind personal regards, I am, The new commission's appointments "Yours truly, are satisfying to a vast majority of "J. V. FUNK. the public. They are even more so SANITARY CLEANING AND DYEING COMPANY 0 Dec. 10, 1921." "Richmond, Utah, when backed by the mayor's stateSAID S. HARDWILL, Proprietor ment: "If they do not serve the city nuvccivr well we shall have to get others who OE REPAIRING ALL KINDS New Administration will." WORK GUARANTEED WE SPECIALIZE ON Sj The Herald herewith extends Its Trovo now has a new municipal adCLOTHES INSURED LADIES' FINE GARMENTS a commission ministration, composed greetings to the new commission, and "For That Roller Service Call Up 809" new men in of two office here, offers fts cooperation in any and public Office 301 West Center Street. Plant 54 North Fourth West Street. a holdover. and one, every plan which has for its purpose PROVO. UTAH In charge the welfare of Trovo and Provo's peo will Mr. continue Hopkins in West. the Plants One Wc Have of the Most Modern Cleaning of the street department in which lie ple. The Onlv One in Utah County. i t MB d m mm FRIEND EMPEROR'S BACK TO Hotel bills In Italy are increased by 20 per cent by luxury taxes and STAGE funds for war widows, etc. News Service. International VIENNA, Jan. 6. Frau Katherine Schratt, the actress, who was for Gold was used by the Romans for many years the mistress of the late filling teeth 500 years before the Christian era. Emperor Francis Joseph, has decided, in order to keep her rather large and costly establishment, to return to the stage, although she is now 70 years of age. She appeared a few nights ago in a concert hall at Pressburg and recited poetry with great success, some Viennese newspaper critics comparing her with Sarah Bernhardt. She intends to act next February in a play specially written for her, but she refuses to appear on the stage in any historical or political drama. CALIFORNIA sny otl ain's e: giiim ai the woi that racxrx HAS NEW INDUSTRY that th di'lihera the r.ri u roiLciio International News Service. SAN FRANCISCO, Jan. 6.- - -- An act of the state legislature has created a new industry in California tovon ranching. The legislature by law forbade picking of the red berries generally known as California holly. To Drovide a snnnlv nf the rpd berries highly prized for Yuletide aecorations ranches have been started for their growth. The tovon is of the rose familv nnrt blooms from July to August, its berries lasting from November to spring. The largest known tovon tree stands on Stanford university campus. It is tall as a mature oak and is to be centuries old. gr have he solved t League It is l HI 111 I I? "The besannir have fu mer for uuiflnip United and Jap mentous "Altbc only to Pacific Fkkos w spirit, asr.-om- e "The i is not, Elands, II 1 esti-mate- d tr That Good Coal THE BURNING QUESTION of household economy Is the coal question. Whether it is needed for cooking or beating purposes it must of necessity make a considerable item in the list of expenditures. You must have it It cannot be dispensed with. Therefore the most economical kind is tho best; no by procuring your euppl" at Smoot & Spafford'a you will surely get the best, and at a less outlay than by buying the poorer qualities, when you get more dust and slag than coal. Smoot & Spafford Uptown Office, Commercial Bank. Yard Phone 17. inn II I ton. has "fen a heon ngr 1 PARIS f sports eadwav in cra!i 'list l,Pfl Ptrashoui IPfol.ably m conve; -Ports ha Mgr. I he KYon, I'ook Kn 'Ports f0 hat Kin... P'oilsly s "he men ''act it si women. I'lstructio VlotW under m "hletics "Wee. |