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Show PAG3 BEAR RIVER VALLEY LEADER, THURSDAY, FEBRUARY IS, 1840 "HVO BEAR RIVER VALLEY LEADER RIGHT OUT OF THE AIR at the Postofflce at Tremooton, Utah, as Second Class Matter Entered fha nickname Mack, young film star for himself earned has is one of Rochester the here, the trummany feminine movie personalities since he started playing who are heard Wednesday nights pet The incredible Jack Benny butler, who pressed his first valve down less than three months ago, is able already to hit a mean Phone 23-- J SUBSCRIPTION RATES ONE YEAR (In Advance) SIX MONTHS (In Advance) THREE MONTHS (In Advance) highG. $2.00 $1.00 . 50 .... Ted Straeter, Kate Smith choirmaster, carries a spare dress tie already knotted in his pocket. Ted can't tie a bow knot. When Joel McCrea became sick Bee to Pjiblit Tr?orily place in tha U. S. where catalog, and Jvettiim irattiT covering any line of Oilmen or nrodur can be obtained Frae fend Without Obligation i the American lnduttrial Library. Ml rice or Buaine Adverhaini Mallei you era injereated in: aam will be promptly forwarded. To Your Town as well as to your Country over the NBC-Renetwork in the "Hollywood Playhouse" supporting the regular star of the series, Charles Boyer. The noted actor makes it a practice to present a different movie actress on his program each week. d KaiiaeariaaUnUdiad. CJUoMo. I111h1 ITIONAL PATRONIZE YOUR LOCAL MERCHANTS IMTCPIAl tccriftTiki P'K 193 5 yYlemhe Restaurants in New York which specialize in southern cooking are "Behind the Scenes In American Business" s i having a lot of new feminine customers now that Phil Spitalny has brought his Sunday night "Hour of Charm" program back to town. The girls in his orchestra became fond of such cooking during their recent tour of southern cities. NEW YORK, Feb. 12 BUSINESS Even though general industrial activity slackened In January, as was anticipated, from the peaks of last fall, operations were maintained at e high levels for January. This was in spite of an absence of the seasonal January expansion. The adjusted index of industrial production showed 120 per cent of the 1923-2- 5 average, compared to 128 for December, the record high for any month. On the retail side, January stocktaking revealed that stores' position with respect to the amount of merchandise of their shelves is sound and 'leaves most retailers in a favorable, " position for spring. Inventories generally are higher than last year, but not out of line with the uptrend in retail sales. Active January trade prevented accumulation of overstocks of staple merchandise, which had been ordered ahead fairly liberally since the war's outbreak in September, to forestall higher prices. all-tim- "open-to-buy- WASHINGTON While it is folly to try to say just why the cat will jump, finally, in the big "economy vs. spending" battle here, the interest In developments of that fight overshadows everything else. The situation, to date, is: Congress has whittled $158,000,000 from PresidentRoos-evelt'- s budget estimates, with only about a third of the whole program having reached a predictable stage. Observers believe that if this ratio of reduction is maintained throughout the budget battling, enough will be saved to make additional taxes for the stepped-u- p national defense program unnecessary. In the meanwhile conservatives are increasingly apprehensive that the national debt "ceiling-wi- ll be attacked as an arbitrary limit set in the- dim past and not necessarily binding under present "emergency" conditions. "rock-botto- 00 - SrRUCE-UP- S FAY With some evidence that this hard winter may be on the verge of breaking up, thots and to for spring turning plans home-owne- store-owne- rs are rs spruce-ups-Man- y now, though, are from for such sea need getting away store-owne- rs S. NORMAN LEE ABSTRACTOR Estaltfished 40 Years BRir.HAM CITY, UTAH sonal refurnishing by using new building materials of a permanently decorative value In remodeling. A thousand grocers meeting in Chicago Jast week heard how storefront modernization pays dividends in new business. Results of a survey of 25 grocery stores modernized with colorful structural glass showed average gains of 300 per cent in profits the first year after remodeling, or from $547 to $2,032. Average annual sales increased from $21,050 to $28,628. The way the grocers at the Chicago convention reacted to this blueprint for attracting customers indicated like lihood of another wave in the grow ing nationwide trend to "dress-u- p Main streets with modern fronts, a trend consistently marked by uae of new lightweight metals and colorful flat glass. BITS O' BUSINESS Did you think the Model T Ford was extinct by now; Well, tire makers are still making, 125,000 tires a year for 'em which, at the mileage most of those jaloppies get out of a tire, should mean quite a lost of cars. Incidentally those tires originally cost $20 apiece now they're about $5. . . Employes of General Electric in 1939 were paid an average of $2.40 apiece, with a top of $525, for new ideas they suggested on the business. All told, suggestions were turned in, of which 10,121 were adopted and the total paid out was $63,899. According to Edison Electric Institute, water heaters offer the great est field for electric household appli ance expansion; there's an average of three for every 100 homes now. Radios have reached the point where it's figured there's an average of one in every home; refrigerators, .57 of one for every home. And there are more electric washing machines than vacuum cleaners the score being to 11,700,000. . . Men's suit up about 50 cents to a going prices dollar higher for last spring, but by fall, up by about $5. 26,-90- 1, Fredric March helped Cecil B. DeMille out of a spot by subbing. This was the second time Freddie had to rehearse all Sunday night for the Monday program. a After a of just the day before a scheduled appearance on Radio Theatre, ' . LIBRARY I X C C STR I A L AMERICA t . . microphone vacation. Bob Ripley again is being heard every Friday night over four-mont- h Ring Crosby's favorite pastime looking over available jobs in the classified ad section of newspapers. He's not thinking of leaving the Thursday night Music Hall program, but enjoys seeing just what positions he could fill. is Betty Garde, shown here, heroine of "My Son and I," is tentatively slated for the mother role U. P. Ten-Ca- r coast-to-coa- st Or Nots." ...r,.-- AAA AAA n4 t about 11 per cent in tonnage over 1938, and of about 20 per cent in amounts paid to growers. The purchasing gains apparently reflect the company's efforts to increase con sumption of all fresh fruits and vegetables, which took the form of var ious producer-consumcampaigns to move surplus crops notably citrus fruits, apples and cauliflower and to boost general, consumption of products listed under the govern ment's food stamp plan. Biggest gains in amounts paid to farmers were in cauliflower, up 49 per cent, potatoes, 36 and peas 30 per cent. er non-reli- ef The Perfect Day (By Charlotte Faik) The Day brimmed in with a start, While evening lent its glow; The veil of night was transformed, Not so VEGETABLES 'GROW' Like sparkling, glistening snow. chance about the only many years ago a city person had to get fresh fruits As Peace reigned thruout the world, and vegetables was to go down to Hate plucked her brow in vain; the Saturday morning market, to All hearts of men that she tore which the fanners brought their Was wrapped in Love again. truck crops. Some idea of the way things have changed in the way of In all that's good and human, The spirit never dies; broadening the farmer's market for such commodities into a major source Fate's interlude, pierced with time, of income is seen in figures just re lingers in Paradise. leased on the 1939 purchases of all fruits and vegetables by the A and P stores. The purchases totaled $90,- - in the stage production of "The Yearling" by Margaret Kinnan Rawlings. By coincidence. Kings-le- y Colton, who plays Betty's son in the CBS radio serial, is being ! Such panoramic beauty, Enclosed in earthly bliss, Would be all our dreams come true, To live a day like this. BOTHWELL Last Wednesday evening the Boy Scout troop No. 137 entertained their fathers at an oyster supper at the church house. Mr. and Mrs. Rudy Scholer was the Sunday dinner guests of Mr. and Mrs. Ray Porritt. Last Friday evening the Boy Scout Troop No. 137 stayed all night at the church house and got up Saturday morning and cooked their breakfast. Sunday afternoon Mrs. Ted Stark entertained ten guests at a birthday party in honor of her twelve year old daughter, Maralyn. The guests played games, after which a light luncheon was served. Russel Christensen spent the week end with his parents, Mr. and Mrs. Louis Christensen. Mr. and Mrs. Fred Christensen, of Hansel Valley, spent last Thursday visiting Mrs. Louis Christensen. Visitors in Sacrament meeting last 0V Advertising Does Four Things esse& r.c If you conduct a retail stoic, there are four" things you wish to do - fw Ulb (1) You wish to HOLD all of your present customers. present customers. (3) You wish to REPLACE with new customers the old ones who move away. (4) You wish to INCREASE THE NUMBER of your custom r' 1v j - a vacates lit0" NERVOUS TENSION Shows in both fare and mannrr You art not fit compnny for yourself or anyone else when you aro Tense, Nervous. "Keyed-upDon't mis out on your share of good times. The next time overtaxed nerves make you Wakpf.it. Itfstlcss. Irritable, try the soothing effect of ". 1 todaV DR. MILES NERVINE Dr. Miles Nervine is a scientific formula c mit oounded unli-- r the tuper- ?'V tricinn nf ikilUvt rhemisU in ont of America's most o- . Thus you have four objectives. Not one of these objectives can be reached by doing nothing. None of these objectives can be wholly realized without advertising in , .... THE BEAR RIVER VALLEY LEADER of office planning, modern labora tories. Why don't rea try lit I art. Bolt!. SI M 11 Small B.ltk At rout Drue Star VIA- .? because ik failure to study office proeeW and because of the use of out date machines and equipment noa office clerks perform hundreds useless motions each day. A recent study conducted In flu office of a large public Utilit showed that if every item jj placed within the reach of clerkt so that they would not have tj stoop, bend of or turn around average typist, file clerk, mail etc., could do the work of psrsoiis whose work spaces tin clerk threj were col rearranged. Newspaper Advertising Continental Oil Co,j Greatest 1940 Budgi! PONCA CITY, Oklahoma, Feb.k "Newspaper advertising to ass the local bulk plant and service si tion operator constitutes by far t greatest single item in Contine-Oil Company's 1940 advertising k" get," A. J. Rabe, Continental aAt tislng manager, said here today. "Continental's entire campaign; designed this year to help the k distributor of Conoco products to : crease his business. "Although the campaign will s elude almost every kind of success' advertising medium, our unusci. successful marketing record last ye. when newspapers formed the in bone of our campaign, was largely rJ sponsible for the bulk of our large budget being spent for advertising. "Small town newspapers, incict tally, will share in this plan as tensively as the larger metropolis dailies. The campaign will inctuJ more than 1,300 papers through the United States and is expected? refch more than 33,000,000 reaia "As in the past, this year's cc paign will be devoted to Cm i ve: aj Bronz-z-- z Gasoline and Conoco Gd Processed Oil, and all advertising r. be done in the name of the compar local "mileage merchants." "Farmers stand in a far better sition at the present time than tt have during much of the past decs Land values have advanced about per cent since 1033 which is good idence cf improved conditions ande fidencc. Agricultural historians write of this passed decade as 02 slow recovery in the face of A. B. Genung, Bureau odds." Agricultural Economics. s bea j ' tZ ffi Sunday were Mr. and Mrs. Asel Berks told and Ray Holdaway. Mr. and Mrs. Leo Stokes entertained at dinner Sunday in honor of the birthday anniversary of Rasmus it being his 72nd birthday. The guests were Mr. and Mrs. Ander-- 1 ' eon and daughter, Wanda. Thursday evening after the basketball game Miss Francis Romer entertained at a welcome home party for Miss Emmerine Christensen. There Ko. 11 ,.... The streamlining of the United States has gone to such a point that our inanaft? luring processes are the envv -the world. But in many 0f greatest industries there bag hZ uo corresponding development office practice. Because ot the u5 ary 23. VL. organization f hopes will be corefully scrutinized by potato growers will be that of "The Little Devils." It will show an enormous potato over which "Little Devils" will be at work. "It is these 'little devils' that cause potato growers most of their trouble," said Mr. Reed. "The "devils' on the potato will be variously labeled, such as Disease, Insects, Poor Soil, Bad Seed, Bruises and Injuries, and Carelessness. "At either side, of the exhibit, however, through the medium of photographs and the printed word, will be .displayed a "Potato Prouction Program for Profit." This is in line with the educational theme of the 'Spud Special' namely, 'More Quality Pota toes Per Acre'." The train, which will be made up of visual and audible demonstrations of how to improve methods of production, handling, packing, marketing and shipping, will begin the tour of Utah at Smithfield at 8:30 a. m. on February 19, ending the exhibition at Morgan from 7 to 10 p. m. on Febru- n, NY 11 JJ" exhibit aboard the "Tater Train" which Rr. Reed particularly Sinners hung their heads in shame, These souls with delight learned, Wrongness took a holiday; Hell's flame no longer burned. u,,,- - men get set la come less progressive pni, looking young men build h.;?1" for they are alert to nevr7de An enviable characterls.iV" youth la Its dissatisfaction wi,K moded processes and ami! During the years more effective filing more effective record,. trtea. effective office machines and ment have been made avaihSi9" 2 ?"8Dfc Yet in manv office ords and equipment In use are ' of date. One considered for the leading juvenile role in the same play. of men to their way. Special ajfSSFWV.,.VirVrVWrWirriX' (2) You wish to SELL more goods to your A and 23. 19 Schools tlrely by older il dry up and to go ar Not content to merely listen to "Hobby Lobby" over the air, various communities over the country are organizing their own local "Hobby Lobby" expositions. Through arrangement .with Dave Elman, the winners therein are to be invited to air the hobby on his program from New York. Bui!.,... n Johnston School, If you are a potato grower, beware of "Little Devils"! Such is the warning of Earle G. Reed, supervisor of agricultural and industrial development of the Union Pacific railroad, who will be in charge of the railroad's ten-cspecial potato exhibition and demonstration train on its tour of the potato growing areas in Utah between February stations of the CBS network at 10:30 p.m., e.s.t, in a new series of "Believe It Or Not" broadcasts. Ripley returned to the air fresh from his annual trip in search of new "Believe It 89 . . Dtan, Potato Train Scheduled to Visit County V s iouirt m y C "The systematic and orderly development of soil conservation programs in Utah has resulted largely from the spirit of cooperativeness shown by landowners and by various local and state organizations which are interested in conservation," states Graham S. Quate, state coordinator for the Soil Conservation Service. This high interest has resulted in several "firsts" for Utah in the conservation field. Utah was the first of the southwestern states to organize and operate erosion control projects on areas which were principally in private ownership; the first to have organized soil conservation districts in actual operation, Mr. Quate continued. Because of the increasing demand for technical and other assistance needed for the development and effectuation of the districts programs, the Soil Conservation Service adopted an area type of organization in early 1939. Under this new arrangement, the state is divided into three conservation areas, with an administrative and technical staff in each of the area headquarters which are located at Salt Lake City, Price and Cedar City. Again Utah was the first western state where this step was taken to secure a wider application of Soil Conservation facilities and services and to secure better cooperation with soil conservation districts, Mr. Quate explained. At the present time there are 12 organized soil conservation districts in Utah covering several million acres of farm and range land. Helen JAMES WALTON, Publisher L P. WALTON, Editor and Business Manager it in In Soil Programs By EARLE FERRIS Published at Tremonton, Utah, on Thursday of Each Week first West Street Conservation Group Notes Big Progress were 12 guests present. Light f reshments were served. Miss u tensen has been ill for the and has been at her ho; Bear River City. Mrs. Delbert Firth entertained" Saturday night in honor of her birthday anniversary. present were Mr. and Mrs. Bert F.'j Mr. and Mrs. Dean Firth and Mr.tj Mrs. Jesse Nichols. |
