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Show BEAR RIVER VALLEY LEADER, THURSDAY, APRIL 13, 1933 PAGE FIVE Here's A Blow To HIGH PRICES! 2C for For Boys Shifts a G&crti Swiss ribbed Men's Heavy White cotton shirts I Fancy striped broadcloth shorn ! FLANNEL GLOVES! ' Picot-To- p Porto Riccn Starting April 14th ISc Seamless Chardonize most wanted costume Wonderful value ! -- all thl shades a feast of gala Once again "thank-you- " never-changin- long For 31 years we've been forging steadily ahead! And each step forward has brought you corresponding gains... Each increase in our sales volume has meant a decrease in cost to you... For the more we buy the less we pay and the less Three-Sta- Values! r Hollywood V II IL ED Picture yourself in a frock one of these darling voiles! variety of lovely patterns . . at a price that is a new 3940 in. Fast color! from In a . and low! VALUE! VALUE! Come! quality Other grades at 10c Economy puts on smart airs when you take advantage of a price as low as this! 35 36 inches . . . and in a vari- 1-- ety of patterns and colors! Aren't we models of thrift and smartness ? And proud as Punch of our new wash frocks! New, vat dyed, printed patterns; with t j i.j. inrai organayi. or oroaaciotn NOTE TO STORE MANAGERS: Be sure to feature the 49c grade when you use this 25c leader. It is prefer able to do more business in the higher priced numbers Ti every one! Come Priscilla Style RUFFLED CUETA1MS Patterns in rose, blue, green and other colors. Single Blankets, sized 70 x 80. Just the proper weight for summer comfort Delightfully attractive and "homvaley"! With color on corner ance and ruffles. In blue, rose gold, green and orchid. Nice qual- 19c 15c ity material It's a high time for OTHER PATTERNS AT 49e at such a low price! Feast your eyes on them Quality that usually sells for 69c or higher! printed rayons in stunboth large and ning patterns small, dark and light ! One of the finest values we've ever offered at h this low price ! A SMASH HIT at Shirts and Shorts shirt Just think I Both at this great savings The broafine of the shorts are sr Swiss ribbed 1 ... "h trimmed with harmonizing piping 1 each ft n .Itrtne Slack model I 2X1 I bottoms; l buckle skte-- r.r lOlirv ty Panties. r shoultop or built-uder vests. Flesh or yrs. peach! p 4-1- 6 appliqued nainsook Flesh, white; pastel contrasts. - Yard' isSS&af? F SHIRT and TIE SETS House Frocks Ooto Fast color fancy shirt, and tie to harmonize. Sizes 6 to 14 Vsj Women's fast color frocks that look like two or three times the price we ask for them. Table cloth 52x52 inches Anniversary Anniversary q Luncheon Heavy weight," rurire sisting! Fine work manship and finish throughout! Bodice gowns 1 offitaMnBattioia imaft-- Vests Bloomers hand-mad- e, Dainty and Gvyeattei? I Extra Value in Children'd 4m and Women NO 3AKTflCE IN QUALITY TO BRIMO YOU THIS Men's Tailored I ElScasn for Misses Panels The colors are natural and suntan. A splendid selection of heavy quality, novelty weaves. Woven design borders on bottom. I NIgMEec Tailored Net yard ! 39-inc- Potrto Special Penney Value! 4 oer pair HAND EMBROIDERED TESTED QUALITY" den 244 ;BroodsflQtlEa? Feinted Elamkets multi-colo- i Dreskinto PrintetT Yes, Madame, genuine "SUNGLOW" White," with border of single color r or design. Serviceable Terry. "Sure to give lots of service. The price is special t vita It's your party . . . your opportunity for still higher at still greater savings! Wasfa Frocks! Sweet things get yours ! They Hit to y "nightie - night lis real hand made nainsook towiM, dainty contrasting appliques I la white sad flesh, colors. remember! Presenting Penney's greatest value in Sizc3 ttttually the smaller the cost to yau...That's the simple basis of our appeal. That's Penney's famous price policy. That's g our pledge ... a pledge we renew with happy confidence on this our 31st Anniversary, a celebration you'll prepared for you and for millions of other thrifty shoppers whose patronage has made possible Penney's prestige. I GOVNO we pay, Values values! ever-mounti- i Hand Embroidered! 6 napkins, 13x1 J inches pi Id centers with colored borders Plate centers, For Boys Special 49c set Special 25c ea |