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Show BEAR RIVER VALLEY LEADER, THURSDAY, VALLEY LEADER we may grapple with it and blot it out. Bread highroads of honor lead to Subscription Rate One Year, in advance f2.00 every worthy goal of life. The mud . 1.00 raods are in the lowlands, leading Six Months, in advance .50 only to dissolution and corruption. If Three months, in advance.. we travel the mud road it is at our Entered at the Postoffice at Tre- own volition. monton. Utah, as Second Class Sin is not the harvest of life. It is the chaff threshed from the wholesome grain and will be swept from Published at Tremanton, Utah, on the threshing floor. Why look upon the chaff when the grain is there? Thursday of each week. If some days the volume of chaff Published by seems greater than others, know that THE LEADER PUBLISHING CO. the threshing has been more thorough. Incorporated This is a wide, wide world, and full of sweetness for those who would STIMULANT TO find it. TROGKESS In legal parlance there is a term "caveat emptor" which means "let TRITE, BUT the buyer beware." And that does GOOD ADVICE "Do shopping your Christmas not single out any class of buyers. repeated so often Thereare people in Tremonton who early" has been it has become like a litany, so buy everything at home and from that home-tow- n And there familiar that its true meaning i3 lost merchants. adare merchants who buy their adver- to the consciousness. Yet it is an will if monition heeded, greatly that, and other tising from the newspapers benefit a large number of persons mediums of their own community. And then again there are people in and reduce the strain of the Yuletide this community who buy very little season while increasing its satisfacat home, thoughtlessly spending their tions and joys. All of the shops have placed their money out of town where it is lost to Those who buy at Christmas offerings on sale. The the community. home benefit the community by keep- stocks are fresh, and there is opporsalesing their money at home and reap tunity for wide selection. The the additional rewards of buying people are on their toes to aid the from business enterprises that de- shoppers. The mails are not yet clogpend, for their very existence, upon ged by the holiday deluge. There is their reputation for fair dealing. The no necessity for the shopper to crowd n merchant gives his pa- his entire purchasing into a day or trons and his community the fruits so, with the resultant fatigue. The shopper who puts it off until of his industry and his community's the last few days before Christmas patronage. this situation reversed. lhe same principle, which urges will find in the stores will be picked people to patronize the local chant who has his money invested over and limited, those who serve the where it serves them most, should public will be worn and tired, parcels urge the merchant to advertise in mailed late will arrive at their desthe newspaper of his community. tinations at some indefinite time af This paper boosts Tremonton and its ter the holiday season, and the shoppeople, institutions and business. It per himself will spend Christmas rejis a fixture, with a heavy investment cuperating from his feverish exertions "Do your jand dependent, for its existence as a of the days before. Verilv, is advice jbooster, upon the patronage of the Christmas shopping now" and be taken should that seriously community. Merchants advertise in newspapers followed. to increase their business. Consumers read newspaper advertisements CHRISTMAS IS COMING It won't be long now. Christman is that they may buy with the least expense of time and effort and most coming, and coming fast. You can advantageously both in respect to see it in any store. You can see it in Both advertiser the conversation of children. You price and quality. and buyer forget that this advertis- can see signs of it in the post office. It is essentially a season of merriing makes possible the newspaper that brings them the news of the ment and good cheer. It is a time day and provides one of the chief when everybody adopts for his own stimulants to community growth and rule of conduct the precept that "it is more blessed to give than to receive." betterment. There are those who complain that it has been "commercialized," whatTHE WIDE, WIDE WORLD ever that may mean. But if spending Do not be distressed overmuch by one's money for the happiness of news of evil. This is a wide, wide somebody else is commercialism, then world. It contains much that is bad, the sooner the whole world, all its but more that is good. Righteous- institutions and all its people become ness is slowly, but surely, triumphing "commercialized" the better for all over sin. concerned. If you do not believe that, or mereIt is an elevating experience, this ly have not realized it, turn for a mo- preparing for Christmas. It adds ment to contemplation of happier something to the joy of living and rethings. Turn your tired eyes from moves even the most callous from the the day's reoord of evil to the day's dead level of existence and lets him golden roll of honor. There is more dwell for a little while in the rarified of good news than of bad news to- upper air where the spiritual is placday, every day. There is more to see ed above the material, where selfishon the sunny side, and it is more ness gives place to generosity and worth seeing. where the divine and the human are I here are only two reasons for so commingled that the symbol of gazing at ugly things; either that we divinity in the person of the Child in may more iuuy know evil when we the manger and that benevolent even in gilded robes; or that ment of human imagination, old San- BEAR RIVER - home-tow- mer-tstoc- I fig-mee- t, DECEMBER 13, 1928 ta Claus, are spoken of in the same breath even by the moet reverent. It is a time for sweet secrets, for whisperings and consultations, for yearnings for others, for little sacrifices to the happiness of those we Mi love. And speaking of secrets, and of Christmas ccming, we make bold to whisper that we have been listening Li on Santa Claus. It won't be long now. Christmas is coming. DO WE HAVE THE COURAGE? Do we have the courage, or the sense, to face our own , shortcomings to admit to ourselves and to all con cerned our errors and mistakes? If we do not have, there is little chance that we shall ever be much better equipped to fight our battles than we are today. Only obstinacy refuses to confess error and oily vanty declines to ad mit defeat. Obstinacy and vanity are drags upon the chariot of progress Unless we cut them loose we do not get very far. The same truth holds for the indi vidual, the group, the community, the nation. History is replete with in stances of fine heads battered against the impenetarble wall of unalterable fact, of fine causes lost by enthusi asts who clung tenaciously to original error, of cities stunted because they were too proud to change their hab its, of nations wrecked upon the shoals of their selfish desire. There is no shame in admitting failure or mistake, either to ourselves or to observers. We cannot long de lude those who watch, and they will respect us more highlv if we frankly confess, when we muff the ball, that it was our fault. As lone as we are not too vain to face the facts of our conduct there is hope for us. But we will never be useful to our teammates in life as long as we hypnotize ourselves into belief that we have made a home run with the bases full after we have just struck out. c 11 0s3 II Many women will select one of these coats for next winter's wear. Beautiful big collars and cuffs of the season's smartest furs. Gorgeous materials! Flat- SELF SERVICE Many good folk are lamenting the passing of the era when men and women consecrated their lives to un selfish service and prepared them selves to become ministers, mission aries, teachers or country doctors that they might administer to the spiritual, mental and physical need of humanitv without thought of large worldly gain. They are not in error when they charge that modern men and women are choosing vocations to day in which they can do the great est service to themselves. People todav are coming to the that the best way they can help others is to produce much that their profit shall be large and that they shall never become dependent upon society. The old idea of service was direct. The new service is indirect Twenty years aero it was still thought that only ministers, doctors and teachers rsrved humanity. Today "vnrv wrkmn who carries his whole dqys' wp"es home is known to have earned that wage in service to so ciety. Elbert Hubbard's version of the Golden Rule was, "Do unto others as though you were the others," but an even more version is "Do yourself much good and no bad to others. Getting something for your self is reprehensible only when it is gotten at the expense of another. tering colors! Marvelous Values three prices $9.90 $16.75 You will be delighted writh the style selection and the substantial savings represented. Sizes for women and misses. te to Sextos of 3 ELECTRIC RADIO Pajamas Always appeal to men. We have them at Make ideal gifts ,,Men Fancv Sox never have enough 35c to $1.00 $2.25 Another shipment just received. Buy now for Xmas. 90 days' free service. 100 per cent guarantee of satisfaction or money back, and buy your Majestic where they know radio and where they know music. That's where you'll get radio service. Six months' guarantee on tubes. Ties You should see this assort- - ment 49c $1.00 $1.50 Dress Oxfords The kind we sell would sure be appreciated Buy him a new hat at the World's Lowest Price Ties Scotch Wool Plaids Dress Hats m AJSadhud Set Ties Mufflers $1.75 b GUI that MightsAlways mi Shirts 95c to $4.00 The World's Finest Radio at $3.95 $4.95 $5.00 $6.00 $7.50 Suspenders Fancy silk just for Dress Caps Some men like Caps $1.25 to $2.25 Overcoats For men and boys. Beautiful patterns, all wool materials $5.00 to $34.75 youn-me- $1.00 Sweaters All wool weave pull-over- s, $3.75 fancy $4.50 Silk Squares $2.50 $3.00 SMBMtfcfi |