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Show Wednesday, March 8, 1978 Page 15 said. studied in 1966 for inclusion Promo G Takes Honors ampaign Committee Ponders Mormon Trail The Mormon Trail was in the proposed legislation, added to a list of trails being McKay said. Utah's 1977 travel promotion promo-tion campaign took top regional and national honors recently irilne Utah Adverti-sing Adverti-sing Federation's annual awards competition. The multi-media campaigns, cam-paigns, produced with a legislatively-a ppropria t ed promotion budget oi $535 00(T, garnered five of the federation's federa-tion's prestigious "Gold Awards" in the following categories: Complete regional-national campaign; television campaign 60-second 60-second or longer; single television commercial 60-second 60-second or longer; color magazine spread; and black and while lull-page magazine maga-zine ad. Entries in the total campaign cam-paign category were judged by the editors of Advertising Age. Utah is a pioneer among state travel offices in the use of television to promote : travel. Its award-winning commercials, selected by-judges by-judges from the. Television Bureau of Advertising, aired for four weeks last January and February and were tailored to the Southern California, Denver and Phoenix markets. The com-'mercials com-'mercials are aired well in advance of the vacation season to help alter our desert image, create an interest in the state, and get j travelers thinking about spending time in Utah. In addition to television, the Utah Travel Council utilizes spring advertising in the Western editions of travel-oriented consumer magazines, June radio spots in adjacent markets to reach tourists who are already on the road, and a seasonally-changed seasonally-changed outdoor painted i bulletin program in Los 'Angeles and San Diego with the message: "Utah. Un-crowded Un-crowded and close." Harris & Love Advertising Inc., Sait Lake City, has for the past three years directed its summer and general creative campaign for Utah at one of the state's primary problems: It's a drive-through drive-through state. The 1975 campaign positioned Utah in its Western locale, with the message, "How well do you know the West?" The second year, the plea was, "Don't drive through Utah. Drive to Utah." And, the award-winning award-winning 1977 campaign specifically asked-"Give asked-"Give us three days"-with the strategy that in that time, travelers will be "hooked" to stay longer or return another time. A full-color, 16-page insert in the September issue of Skiing .Magazine launched Utah's ski promotion this season. The award-winning magazine spread and full-page full-page black and white ad in Sunset Magazine were produced pro-duced by Ross Jurney and Associates Inc., Salt Lake City, representing the Travel Council's winter and Ski Consolidation efforts for the past several years. The consolidation was organized last year by the Utah Travel Council and the ski industry to take best advantage of available ski promotion money. The state matches its ski advertising dollars with contributions from the rest of the committee commit-tee membership: Regional groups involved in ski promotion, pro-motion, individual resorts, hotel properties, etc. The consolidation in turn solicits co-op dollars from air carriers car-riers in each of Utah's principal ski markets to further expand existing money for its "Ski Utah" print and radio campaign. The 1300 mile trail Utah's Mormon settlers followed from Illinois to the Salt Lake Valley will be named a National Historic Trail if legislation introduced by Utah Congressman Gunn McKay becomes law. The Utah Democrat sponsored spon-sored the bill to amend the National Trails System Act which establishes "scenic" and "recreation" trails throughout the United States. McKay's amendment would specifically add the Mormon Trail to the roster as a "historic trail." Rep. McKay said the Interior Department has completed a study recommending recom-mending the Mormon Trail become part of the National Trail System and that this measure initiates the actual change in the law. He reports the bill will be assigned to the House Interior Committee Commit-tee chaired by Arizona Democrat Morris Udall. According to McKay, the Interior Department recommendation recom-mendation and Rep. Udall's interest in Utah means his bill will receive serious consideration in committee. "Judging Congress' favorable favor-able attitude toward historic preservation, I'd say the bill has a very good chance." "The Mormon Trail is one of the four or five key westward trails that opened the west. The value of preserving the history and integrity of the trail I think will be obvious to my colleagues. I expect swift and fair consideration all the way along and I hope it may get to the floor for a vote this year." McKay disclosed the designation would cost $300,000 with most of the proceeds for construction of markers along the route that begins in Nauvoo, Illinois and runs through Iowa, Nebraska, Wyoming into Utah. Much of the route has been paved over or plowed under, reported McKay who said recreation or historic signifi- private interests may use that only certain segments cance would be developed, existing programs in devel-with devel-with high potential for public Federal state, local and oping aspects of the route he HHOTI i f7trp Modular Silk Screen Mural "Four Worlds"5 a March 1230, 1978 KIMBALL ART CENTER Reception: Sunday, March 12 3:005:00 P.M. r -mm """" -a!"" B'ig-j- asl. PERSONALIZED SERVICE SUIT Every ski suit in the store at least 20 off Skimer Beconta Vde V Ellesse Begins Friday, March 3 OPEN 7 DAYS A WEEK 8 A.M. to 6 P.M. PARK CITY RESORT CENTER 649-8110 'Deep D Finds P ish Pizza ark City health sludio 1505 empire 649-7232 (X)Lonzer tamed V ooionzer BENNETT'S PAINTS Park City now has a new 1 pizza parlor specializing 'in deep dish pizza Chicago style and carry-out service. Mama Teresa's, located at 430 Main Street, serves everything from a quick mid-day sandwich snack to an a la carte dinner, complete com-plete with salad bar. The new restaurant, a Salt Lake franchise, is owned by local residents Bryan Oliver and Bob Fleck. Italian gour- ; met and manager Vito Rizzi, of New Jersey, will oversee a : menu of lasagna, ravioli and spaghetti. Children's portions por-tions are available on dinners. Mama Teresa's pizzas come in spicy small, medium and large and range in price from $2.60 for a small cheese to $6.80 for the largest five-ingredient Sicilian Sicil-ian deep dish. Special car ovens insure hot-to-your-door service from 5:00 p.m. until.. .Delivery .Deli-very service can be reached by calling 649-8277. For natural food enthusiasts, enthu-siasts, Mama Teresa's offers a wholewheat crust, vegetarian vege-tarian pizza. All breads and doughs for deep dish pizza are made by The Grainary in Salt Lake City. Mama Teresa's is open from 12:30 p.m. until.. .Stop by and watch chef Marc Friedman throw a few. ft 8" I'- Visit our gift department for candles, mugs, ceramics, onyx carvings, puzzles & macrame Art Supplies Complete Home Decorating Center Wall Coverings - Carpet I Woven Wood KET pa" 556 Main Street Closed Sunday & Monday THF PAnNI BUG Chef Marc Friedman MOUNTAIN FISHERY The most unique dining experience in the Rockies. Set in a casual grotto-like atmosphere, we offer nearly 30 items baked, broiled, stuffed, steamed, poached, sauteed or raw from abalone and crab to swordfish and snapper. Specialty is live Maine lobster. Everything is prepared from our original recipes. Open 6:00 -11:00 p.m. daily. 368 Main Street, 649 8981 . Master Charge and Visa card accepted. THE CORNER STORE The corner store of your Park City vacation! Come delight in our deli treats: fine meats and cheeses in every sandwich, warm, fresh donuts, delicate omelettes, memorable cookies. There's a place for you at the Corner Store. Indoor and outdoor seating or "Take it Away" up the mountain or back to your condo. Catering, too! We're at the Resort Plaza, 649 8600. THE CLAIMJUMPER Set in the historic Claimjumper Hotel, this first-rate steakhouse serves the famous Baseball Steak as a specialty, and Prime Rib in their own private club downstairs in the Down Under. Old whisky bottles serve as menus. Open 600 1000 Sun Thurs., Fri Sat. 6:0011:00. Down Under, Un-der, 5:00-12:00. 573 Main Street, 649-8051. ADOLPH'S Now at its new golf course location, 1541 Thaynes Canyon Drive. Local resident and proprietor Adolph Imboden specializes in Swiss cuisine in ajormal European style. Adolph's offers a wide range of hors d'oeuvres from white asparagus vinaigrette to smoked Nova Scotian salmon. Entrees range in price from $5.95 to $12.50 and include Swiss veal brajwurstj cpq au yin rouge, filet mignon gastronome, roast duck and the chefs special, roast rack of lamb. The dessert menu features Swiss chocolate mousse and cheesecake. Adolph's has a Sunday Brunch from 10 a.m. until 3 p.m. with a salad bar. salmon, hotjtesomelettes and eggs benedict. Price is $5.75. including beverage. Reservations, 649-7177. CAR 19-The railroad motif of the Car 19 brings back the adventurous adven-turous spirit of the silver boom. The menu, which includes a variety of seafood dishes and steaks is complemented by a sum-ptuous sum-ptuous salad bar. The Club Car 19 (temporary memberships readily available) hosts excellent jazz and bluegrass musicians and the Caboose (open daily from 11-6 p.m.) serves hot lunch specials and hearty sandwiches. Dinners at Car 19 are served .. from 5:30 -10:30 p.m. 649-9338. CAFE RITZ Now in its second year of operation, this Gay 90s- stykj restaurant is dominated by a beautiful oakwood bar and a true old-fashioned expresso brewer, replete with brass fittings and polished silver spouts. The specialjjesarecreigsa " the French onion is saidlo be fabulous! Open seven days weekly " from 5 :3C I to 10:30 P7m. 402 Main Street, 649 9998, SHENANIGANS Offers the delectable combination of delicatessen sandwiches on bakery fresh German breads and ice cream delights including shakes, malts, splits sodas and cones. For light lunchers or side orders, there is a well stocked salad bar with everything from sunflower seeds and croutons to potato H salads. The menuajsoinclud soups. Open Tuesday through Thursday from noon until 6 p.m and from 12 noon until 8 p.m. Friday and Saturday. Take out service is also available. 323 Main Street. 649 8682. MILETI'S Park City's only Italian restaurant. A casual but "tnt atmosphere serves asanjxcel!enUettinq for shnmp anj Sv nizzTsoumoni and alpine cakes. Moderately priced. 412 KDSKEur. are from 6:00 p.m.. until 10:00 nightly. PROSPECTOR SIRLOIN-Once a miner's lodge, the Prospector offers a historic, turn-of-the-century atmosphere for dining. Victorian chandeliers and an antique brick fireplace add to the decor. All steaks are USDA prime top sirloin. Alaskan king crab legs and rack of lamb are specialties. Creamy gourmet soups accompany each meal. Wine service with meals and cocktails are served in the Prospector Sirloin Club. Located at the top of Main Street in the Alpine Prospector Lodge; the restaurant is open from 6:00 p.m. until 10:30 p.m. daily. MAIN STREET EXPRESS a quaint speakeasy atmosphere is to be enjoyed at the Main Street Express. The mellow atmosphere at-mosphere of the Express is enhanced by original stone walls from the 1800s and a complementary turn-of the century decor. Local musicians wiH provide entertainment from an antique piano on occasion, as diners seated in pews and booths delight in a menu of seafood, steaks and omelettes. The Express has a rear entrance and ample parking on Swede Alley. 442 Main Street, open seven days a week, 4 p.m. until 1 1 p.m. MAC's DONUTS Open seven days a week, 24 hours a day during the height of the ski season to serve the needs ot those wanting to be first in line at the gondola as well as-those with the 3 a.m. munchies. The donut shop features yeast and cake donuts, longjohns. cinnamon rolls, bear claws and jelly-filled donuts. Beverages include coffee and hot chocolate. Additional snacks of popcorn and soups are available. Located at 580 Main Street (behind the Kindersport). Large orders can be arranged for conventions or visiting ski groups, 649-7894. - j THE EATING ESTABLISHMENT Famous for "the best omelettes this side of Poison Creek." Other breakfast specialties include wheatgerm pancakes and "cosmic" cakes while a variety of luncheon burgers and sandwiches, homemade soups and a salad bar are designed to satisfy even the hungriest of miners. Open Monday through Saturday, 7:00 a.m. until 10:00 p.m.; Sunday 7:00 a.m. until 7:00 p.m. Beer available. 319 Main Street. CHARLIE'S OYSTER BAR Anres skiing hors d'oeuvres and munchies including oysters on the half shell, shrimp tern pura, scallops, artichokes, burgers and an occasional treat of "Oysters Charlie." Open every day from 5 p.m. until midnight. At the Silver King Club, 1505 Empire Avenue. Live music Tuesday through Sunday. MOUNTAIN FOOD SERVICE-includes the base cafeteria at the resort center, the Mid-Mountain Lodge and the Summit House restaurant at the top of the gondola. It offers a full line of . fast foods and hot beverages for the skier desiring a quick warm-up by blazing fires. The Mjdj1ountainjgatures a complete line of hot sandwiches and a "Happy Hour" with twenty-five cent beers from 2:30 p.m. to 3:30 p.m. daily. Lodging and convention facilities available through Mountain Food Services. JRUSTY NAIL Enjoy a glowing apres ski scene with ski movies and disco dancing. The menus includes a variety of sand wiches, burgers and spaghetti from 4 p.m. until 9 p.m. weekdays and noon until 1 a.m. on weekends. Located at the Resort Center upstairs from Wolfe's. Check with the Nail for weekends of scheduled live entertainment, 649 8190. THE CATTLE COMPANY RESTAURANT-Featuring a friendly western atmosphere specializing in charbroiled choice .top sirloin and New York steaks, scallops. jprawns and crab. Chuck wagon salad bar, one of the most complete in Utah and baked potato served with every dinner. Child's portion available. Open 7 days a week. 6-10 p.m., reservations invited. Located at 1064 Park Avenue. MOTHERLODE Grab a snack and a cold one at the oldest saloon on Main Street. Choose from a selection of traditional standbys hot and cold sandwiches from grilled cheese antl burgers to Dagwoods. Portions of Arly's homemade chili are served with each sandwich. Hours are from noon to 2 a.m. seven days a week. Live entertainment on Friday and Saturday from 9 p.m. until 1:30 p.m. C'EST BON-Located in the Cest Bon Hotel at 1255 Empire. C'est Bon dining offers a menu of tempting specialties including Dames de Saumon Grilles au Beurre Escargot. Australian Lobster, Lob-ster, Poisson Florentine, Veal Madere, Canard Montmorency and Boeuf Wellington. Djne in the quiet forma! ekjqanc-jfa, warmly lit contemporary atmosphere, with reminiscent ram-blings-nostalgic, romantic melodies-by Eric Lundberg at the piano. The C'est Bon dining room is open nightly from 6:00 10:00. Continental breakfast. MAIN STREET DELI-Park City's newest delicatessen with delicacies to satisfy even the most particular East Coast deli gourmands. Bagels, imported cheeses and beers, candies, European teas, quiches, grinders and a wide variety of krauts and salads are available at pleasing prices. Salami, bologna, arv tipastos, pepperoncinni, cheesecake come by for a quick snack gr dine in the deli atmosphere complete with red checkered table cloths, neat rows of rare spices and refrigerated display cases?' Catering services available. 523 Main Street, 649-7250. Open 11 a.m. until midnight Sunday through Wednesday and 11 a.m. until 2 a.m. Thursday through Saturday. THE GUESTHOUSE is a new restaurant in the Park City Resort Plaza which is next to the main entrance in the Silver Mill House, prominently marked by its steepletower. This charming restaurant has been redecorated to a turn of the-century motif featuring steaks, fish, and two specialties:orange glazed Cornish game hen, and teriyaki steak flambeau for two. All major credit cards accepted. POTATO JOHN'S Located under the large yellow awning at the steps of Park City's Resort Plaza. P.J.'s features a unique blend of audio visual and live entertainment including daily video filming of the day's fun on the slopes. A bill of fare ranging from burgers of all kinds and homemade soups to south of the border -treats and vegetarian items. Open daily 311 p.m., 649-8616. .'" LA PAViLLION Located atop the Park City Racquet club, this unique restaurant offers international cuisine served family style and prefix prices. Each evening you will find a delightful culinary surprise.; " Call for reservations and information. 649 8080. '' ' - ' I |