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Show . 1 PLEASANT GROVE REVIEW SATURDAY MAY it ' j 1 5 If I . 3 i i si PLEASANT OROTIC REVIEW Office J. D. Thome ' Residence Phone 57Wi A PROGRESSIVE, INDEPENDENT PUBLICATION Entered in the Post Office et Pleasant Grore, Utah, as second-claw ' ' matter. : ' , Subscription rates, $2.50 per year in' advance. Advertisement rates : Display,- 30 cents a column ineh. Legal notices and readers, legal rate of 10 cents per eight-point line per in sertion. Want adst Rate 2 cents per word each insertion, Payment must accompany advertisement. v - GAISFORD, JR. EDITOR A. F. if -MEMBER AssoaATioN - national editor l929 THE TOWN DOCTOR (The Doctor of Towns' ' on Motor Traffic vs. 1 Factory Pay Roll ., , i - There is no denying , the Talue of factories to any community. New in dustries and more industries should be constantly strived. for but many cities overlook or fail to recognize the real value of automobile traffic There are thousands of cities and towns with a population of from 10,-000 10,-000 to 40,000 with an average of 25,-000 25,-000 tourist cars per week, (cars more than 100 miles away from their home garage). The potential cash, value of 25,000 such automobiles . per week amounts to an average of $26,000.00 per "town, regardless of the size of that town. The business secured from (his mode of traffic Is good business; the, money is good money. .Merchandise .Merchan-dise purchased -by those comprising the motor traffic is always a cash transaction ; l goods once ,; purchased are seldom, if ever, returned; or, exchanged, ex-changed, and there la less overhead pet Individual sale. BntitjBnot only the amount of business or the amount money that is to be , considered ' when a comparison IS made with a ..- factory pay roll, ;, " ! Thirty per cent. of sractorypay roll is spent outside of the town through purchases made by mail, go ing to the next nearest large town to purchase, and other known practices that keep the earned cash oat of local circulation. It has been stated that a dollar of outside money Is worth one dollar and ten cents of , inside money, j Therefore, a, town located on a highway, high-way, or highways' that carry an aver age weekly traffic of 25,000 cars, has In that traffic a cash asset equivalent to a factory in the town with a pay roll of approximately $2,000,000.00 annually. , ; ; :': : -;,y; 7. It is true that factories bring new people to a town, but so do highways; In fact,20 percent of lh motoring public Is in the market for or can be sold a new location. The publicity value obtainable from the average factory that can be secured is noth lng compared to the publicity and good will that can be obtained through the motorists. r In the past, cities, communities and towns have offered all sorts of concessions and inducements to ob tain new factorlea.and no doubt there will be many towns that will continue to do o. I" There are many communt ties who lay claim to the fact that they will not offer concessions, but In most oases, the temptation is too great, -it seems, and when 4t comes to - the point that some other town in 4he immediate locality offers a bonus to secure a new industry, other towns do likewise: in some towns It is the purchase of stock, others the furnishing fur-nishing of a free factory site, tree light, water or power, but In- practically practical-ly all- casesthere is aome Inducement Induce-ment of d bonus nature that la offer- "There is a tows In one of the central cent-ral states that recently raised $100,-000 $100,-000 and donated it to a shoe manufacturer manu-facturer as a bonus for the locating in their town, of a factory with a pay roll of $1,000,000.00 in ten years. Figure Fig-ure the percentage paid for the business, busi-ness, with no guarantee that the business busi-ness of this "particular concern would not slump, the factory thereby being closed, or that any of & dozen" othe? things might and could happen. The same town had a motor traffic the value of which, on a comparative basis, exceeded this ten-year pay roll every year. Yet, there never had been any attempt to capitalize on it business busi-ness which was at their very door a virtual gold mine that required only Initiative and exercise of the mind to be turned into a reality, crrirr-r. , Every city and town m the country has diligently, worked connived and maneuvered to get hard roads, but after getting them, many are sitting back with their hand folded across their laps, apparently blind to the acres of diamonds, that theseTdads have made possible. This may be likened to a merchant .working overtime over-time for weeks to prepare for a gigantic gigan-tic sale, expending thousands of dollars doll-ars in advertising to Induce the people peo-ple to come to the store on a specified day, and then failing to open up on the morning of the day designated. If your town la not . getting its share of this business, the reason lies within yoar'town. it ' may. lie with you. - If your community is not gett-lng gett-lng more than its share, it is because yon and your town are not going after Business from motor traffic Is hard to get" Apply the same principles princi-ples that a modern merchandiser applies ap-plies to getting business for his store and - the results 7will be satisfactory, It is a problem of modern business, and modern business is a problem of selling. -77. ' jl. ' 1 ji'Mvvm. j A-tiff ... . o I . 3 ; a IF 3 m w r -.LJfflr f . , ;5 i znn i -.ir.-i T--r not HANDING HEB CONVENIENCE AND RESPONSIBILITY 'ii 7.-77- When you hand yoiir.'wife a bank book covering !i ijj ''"one of our combination checking and savings M-J counts," you e'handing her convenience and re- rr " snonsibilitv. ' 06nvfiTiifiTiA i9 jhold. expenses. 7 Responsibility in knowing - that she is, in a measure, accountable for expenditures. ' Hand her this important book today." Bank of American Fork m 38 Years Successful Banking Your town may not have a traffic of 25,000 Cars per Week," but" half evefr one-fourth: of 25,000 cars, Is tarfflc enough to make it well worth your while to do something to get It Get sold on the place where you live and then sell it to every motorist that travels through your community. Plans Progressing , , Towards 100th Anniver sary Celebration According to reports from various committees; the celebration to be giv en in commemoration of the . 100th anniversary of the restoration of the Aaronlc Priesthood, la progressing rapidly. . Throughout the I., entire church, Sunday, May 12, will be ob served In connection with Mothers Day. The exercises for the Sunday School ' services and afternoon meet ing will be under the direction of the Aaronlc Priesthood. . 7 1 ,v Although Monday, May-4 3,- is-th anniversary day, Tuesday, May 14, will be observed. The Mutual meet ings in the four wards of American Fork will be dismissed, and will assemble in the Stake Tabernacle, where a pageant, tableaus and other features pertaining to the Priesthood will be given. This will be under the dlrectionLtoftheAaronlcPrlesthood of the High Council and the Com munity - Activity ' committee of the Stake IL I. A ' The pageant will be under the per sonal supervision of Professor East man of the Brfgham Young university! Everyone Is urged to watch for further announcements and to plan oa attending the celebration, which is free to the public - ' m For Your Old Radio, Phonograph, Piano or Organ, on a New Majestic Radio Model 72. Bennett-Werner Radio Co. Development of supplemental and intensive grain feeding of cattle on the Pacific Coast, the Southwest and the Inter-Mountain country has been one of the outstanding features of the Uve stock business, during recent years. Not so long ago, cattlemen generally vdepended ."entirely upon Nature to provide feed and water for their cattle:The result was that the market was affected by periods of burdensome receipts when the grass and pasture feeds were good and by practically "starvation"' receipts at other seasons of the year. Such periods per-iods of "feast and famine" in the marketing mar-keting of beef animals naturally were reflected In the price trends. During the months of heavy marketing of cattle,' prices Were severely depressed. Unfortunately, beef cattle marketing was heaviest also during the warmest months, when consumer demand normally nor-mally is at low ebb. - In California and Arizona, supplemental supple-mental feeding of cattle was started' only a few years ago, when cattlemen began feeding cottonseed cake and hay in order to fatten or to hold .the condition 'of their cattle in the late summer and early fall months, pfevt- steer is getting to be unpopular with the public, for the consumer demands the smaller cuts, which come from younger cattle. All of this Is generally admitted to be good for the cattlemen, yet could hardly have happened under the old system" of country buying when the buyer topped the herd, which waa the prevailing practice before the establishment estab-lishment of open, competitive markets for all kinds of merchantable , live stock. The public market system has resulted in a premium being paid for better finished stock, has given the producer opportunity to sell his stock when ready for market, yet to get them converted into cash as fast as they were finished; and through com parison and competition has demon strated to the producer the grades and ages preferred by the packer buyers. The cowman also has been , forced to aid Nature in providing water ."for his stock, through the building of water reservoirs, digging of wells and piping of springs. Cattle do not make satisfactory gains on supplemental feeds or dry feeds unless there 1b plenty of good, clean, water available. Summer feeding of cattle and lambs has been started In the alfalfa pas tares In buck sections as the Imperial Valley of California, and the Yuma and Salt River Valleys of Arizona. Stockmen have demonstrated only in the last year or two that temperatures were not too high In those elections for satisfactory live stock feeding. 7 1 , Nothing means more towards the well being of the cattle and sheep business than stabilized markets, and the - stockman" Is seeing " muchT"lm provemenf in' stabilization through aiding Nature In providing feed' and water, and in his ability to market stock "when ready for market,' Tear around marketing means much to the economic welfare of the stockman', through providing a means of cash income in-come all 'through the' year; and to the meat trade because of an ample supply of meat animals throughout $he year. : -O ; Former Student . Wins Contest 5. Hefe Varimt. There are 95 different kind, on Is sprouts. 120 of lettu. .IS els of Carrots. Last Thursday evening. May 2, Hiss (Margaret Binns, a former stud ent of our locaV schools and-who is now1 a senior high ! school student of Westminister College, Salt Lake City, was adjudged winner in the annual oratory contest held at that school. Miss: Blnns was awarded a prize of twenty-five dollars in gold, presented by Dr.-' John B. Farmer ' of Los Angeles, California.- The subject of Coming to PEOVO The Utah RepresentatlT of DriMellenthin&Cfl'j SPECIALIST... . '-'..-- - (''' In. Internal Medicine DOES NOT OPERATE Will be at Rolerts Hotel Monday, May 6 Office, Hours:.. 10 a. m. to 4 p. ,ONE PAY.ONIY C!r9 'f.'.Conttftritai - - 1 '' The medalist, of Dr. MeUentU, 4 Oo. la a regular graduate 5a jZz and surgery end la UoumtVt state of Utah, r -' vi" He visits .professionally th L Imporunt tow mnd Cities' end oS to all who ..call on this trip sultatlon, except, th expense of tZ. meat when desired. ' According to bit method of treau meat he does not operate for chnX appendicitis, "gall'3 'atones, deaK stomach,, tonsils or adenoids. He has to his credit wonderful . suits in diseases of the stomvii ti... bowels, blood, .'skin, nerres, heut kidney, Tbladderbed wetting, eatarraL weak lungs, rheumatism, sciatica, tot ulcers and rectal aliments. length of time and do not get in better, ' do not fall to can. u tv proper measures rather th dinw are very .often the cause of youi loir standing trouble. ' 7 - Remember above date, that eouol tatlon on this trip- .will be free ui that his treament Is different Married women must be torn- panted by their husbands. f Address: , 224 Bradbury BWr-L Angeles. California. Phone 108-W American Fork ous to the rains. This' helped to re lleve the market of many thin cattle, thus taking out of the meat channels the commonbeef "iFhlch harma "con - sumption. With only the fat cattle moving into consumer channels, there is less beef available and therefore the spring grass cattle season slump is becoming less pronounced. With the additional use of feedlots throughout through-out the western country, it has been possible to spread out the supply of beef through twelve months of the year instead of during only four or live months, thus eliminating much of the ups and downs in price levels -a stablllzlng feature which is valuable not only to the producer but to the meat 'distributor,, and consumer as well. The fewer fluctuations there are in price levels, the more satisfactory satisfac-tory trade conditions are air around. The-use of grain stubble fields, dry feed lots and supplemental feeds also has tended to Improve the quality of cattle and gradually, the meat distributors distri-butors have been able to obtain a higher price for fed stock, thus creat ing a greater range In cattle prices,! so that the man with well bred and properly fed cattle now is getting a fair premium. The general demand for young beef, including what Is termed "baby beef," has also forced along the year around feeding and marketing of cattle. The days are gone when the cowman could afford to hold his place the plain and half-fat cattle, ordinarily termed "cut backs," because underpresent -conditions, with high carrying costs such as labor, tof and" IstefestTlhe cow-man cow-man cant afford to carry over those cattle which do not "finish." The aged Jbr ZmmhW TrmiupolitHcm ... (M0m over U Jit ffl: Imder msnEm since Jam.$ Again, CSievrolet surpasses Its most brilliant record of the past by producing over 500,000 sii-yllnder ChevTo- der cars than any other manufacturer has ever built In an entire year t A ride in this sensational new Six is a ; revelationcome in and let greater number of sii-cylin- " us give you a demonstration. .7525 The COACH lets in four months-ra 1V( bOADSTE PHATTON . T0 ' SBOAK ..... Tk Sparl CABBJOLST. ?525 ..'595 ...'675 ..?695 Attpricuf. a. ft. factory Tht Conmr r- Uli LANDAU . Dll rmr ........ ..'545 ..'650 Tonbate. Chmnlt with Cm ) COMPARE the delivered price as well as the list price In considering automobile values. Chevrolet's delivered prices Include only reasonable charge for delivery and financing. Martin Nielsen Auto Co. . . American Fork, Utah . - A SIX IN THE PRICE RANGE OF THE FOUR |