| OCR Text |
Show Salesman C nfesses t ' - t V K MwA f '. 1 f . j i ' ' i k J ' : -' - ODD1'' I "- ' V . -' r' i -.a I 1 i Salesman admits he "never hjl to sell anything" because of newspaper ads Claims newspaper is best salesman On Monday, Jules Wintner, owner of a local retail establishment, confessed con-fessed his job as a salesman was obsolete due to the impact of newspaper news-paper advertising. Wininer, in an exclusive interview, said sales were made in the local paper instead of in the store. "Sure, we get a chance for additional addi-tional sales' Wintner commented, "but the newspaper has become our best salesman." Wintner reported that consumers name the local newspaper news-paper as their usual source of "Best Buy" information, 10 times more than radio or television. This conforms con-forms with a recent Consumer Data Service report that indicated 60 of the consumers seek "Best Buy" information from the newspaper versus only 6 for radio and 7 for television. Wintner later remarked that because be-cause the newspaper is read by all Texans, regardless of income, his business was able to sell both upper end products as well as value priced items. "No matter what we're selling, sell-ing, we get good response in the newspaper he said. "In fact, the more expensive the product, the bet-, bet-, ter our response seems to be." This fact is substantiated in a survey by the Texas Newspaper Advertising Bureau that documented readership of the newspaper increases as income in-come increases. In the survey, almost 75 of Texans with incomes exceeding $50,000 a year read -1 I "Our customers shop the newspaper. When thy walk in the door, they already know what t; y wantt they know the price and often have the ad with them' the newspaper "My job has become redund uu," Wintner admitted. 1 4 1 ed to lv I h:u( to really sell each cuoniu. hui now I'm just an order taker Vke I w hat he intended to do no v. that (he nev s paper was doing most ot the sdlm, he rephed, "Spend more in newspaper news-paper advertising than last year " ; W' COUNTY LJ Clipper 1370 So. 500 W. Call 292-2022 for Classified Information i fc h m h k k h ' Clipper COUPON i ! NewsAdvertiser BONANZA ! i J f Wgoodm to high calories " j Enjoy "TCBV," frozen yogurt tastes like premium I I ice cream with omy about half the calories. I ' , Mh MTC0Vtf 273 W. 500 S. I fWft muun 5th South Plaza I I X y' AuTmPUASuRt-NoofiuiJ J50Untful 1 ! 1 v ':!t ., ! BUY ONE, GET ONE FREE! & 0 ' THE "TCBY" LARGE SMOOTHIE j 1 V- ijA--rjCA-W. I Pirate pwonl hn roupon KHnrc ntdonntf One ortfer per coupon per rulwnT ir ' rjf jJlt Rrtkim-ibU M .11 p(rn4ipjhns "TCBY limhon Nni in combination I i. h(J J-1' V A I w 11,1 dnl ilxT pnnmiiliinilj allcf-CuMomcr pys applicable Txrt. Ch value; I Uj"LAA" vLA-A- A I IW) nl a cent (QOVAA-JV' I 0 Expire. SepL 30, 1MO J tT TTlCT 0ak FREE Sheets & Pillowcases ! fPWrSra WaM FREE Mattress Pad J I i fezsiSgi Unit FREE Deluxe Matt. & Heater 1 I l--- $1199 FREE Padded Siderails I I : cC FREE Fill Kit & Algecide j VI- - n !! TRY OUR NEW YOGURT PIES ! I j "W w0 flavors to choose from. j lfPZ A Delicious Low Calorie Dessert. I $5 : j j jSjttfc 74 East 500 South Bountiful 292-1881 ! . f 4 iuf Next to Little Caesar's Pizza i I ! ft Expires Sept. 15th, 1990 frl r I cutler's jf Your Favorite I Over Freshly Made 1 Pasta. Served with ij $200OFF sss i I Cn's Gree Salad. I j ANY DINNER mmm i Expirrs Sept. 22, 1990 Sot Valid with arty other offer. Limit one coupon per person Eat in ...TakeOut 559 W. 500 So. 298-4610 j I j Gateway Park I v j a r C 1 BRING IT TO US FIRST I I I I I I Fuel Injector i fTZ77777Z , ft l I Cleaning ( ( mer change I I rwllrTTIw I With Tune-Up Purchase j $500 OFF j UifiSfJ J $1295 j I lAe diagnose fuel" RuwthThe 1 lncludes up to 5 ts- or oil. I I Injectors for restriction1 new oil filter, chassis lube, check I bnd eliminotp thPm for Bountiful I and flN power steering, auto. . I jna euminaTe mem TO West of K-Mart transmission, differential, brake I ncreased power and fuel' 295-5503 master cylinder, inspect belts, I J efficiency. J 'hoses, air filter and breather . I ' I element. I I I j J Expires Sept. 4, 1990 1 I Expires Sept. 4. 1990 . f Spectacular Backlo "School QggggJi Mouey-Saviug Coupons 7: j I I I . I Bountiful 298-5071 I $100 OFF Colored Paper 10 OFF I Any Color Copy Price of White Any Printing Coh, Co,. - Order Over 7 : Order . uvese,unfl i n. t Kr-j-A.tii H.. tt- 41 - Design d Layout -saiolxrM lv-, f.l(l ou-ur i in j t i.r. ( a h kr i fax Service I P" Office Supplies 10 OFF 3V2C 1000 Flyers ..c- I All School & Sclf-Scrvice $995 Letterhead j I Office Supplies Copies , . ,i m wfcrr s J '.t ,n..-y T , ' ' ' 1 ' --f.il... - Business tonus I t i' -' tit ' u A livers m n"3"Mon I (Jet 3 months Free when you buy a one year Clipper subscription at the rfegular price. That's 15 months for the price of 12 with this coupon. Limit I jne coupon per subscription. Expires Aug28,J990 I j J 1370 South 500 West, Bountiful j V 295-2251 j I DAVIS COUNTY Present nal FREE '?r. "a. prizes ion 1 ( ijV ", : J i QtTlu ADMISSION EXCITING NEW the nn nn; : . AAv 1 1 ! 1 DOOR Ul-A U L t " PRIZES Bountiful Area HOMEMAKERS SCHOOL Woods Cross High School 1 Auditorium show begins! SEPT. 13, 7:00 L AVIS COUNTYI I n nemons'""0" S'' |
