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Show The first J. C. Penney store in Ktmmerer, Wyo. , ivas called the "Golden Rule," a name which aptly describes the Penney -way of doing business YOUR GOOD NEIGHBOR WHAT we like best to hear people say of us is "Penney's is a neighborly store." And that's what we do hear . . . often! For at Penney's we have never outgrown the simple, sim-ple, friendly way of doing business that makes people feel welcome and at home. We've never outgrown it in all our 42 years. Back in April 1902, Mr. Penney opened his first store in Kemmerer, Wyoming a store devoted to friendly service and thrifty prices. And the spirit of that first store has spread to every one of our stores, in over 1600 American communities. The people who work here at Penney's are neighbors neigh-bors of yours and they try to act as good neighbors should. They sympathize with your likes and dislikes. dis-likes. They belong to this town! And so does the store where they workl That's why shopping here is so easy, so pleasant! In time ofpeace, each passing Penney anniversary was a time for celebration and ceremony. But this year, upon our 42nd Anniversary, we celebrate simply with a reaffirmation of the Penney spirit a determination to remain as homelike and neighborly as our many friends expect us to be, P I V? $tk Anniversary d 1 Work Clothes T57C?U f- V SHIRTS, ea A-w 0Wfdr. rM work i on V3I V raSS- PANTS, pr. I V VVI A B &'VimC3rP Grey Covert 4wMvP wypf- s,p'orlz'd I Mrvr; nW Wn'" army cloth I A tl SWlA I Ki I J ' V PANTS and 1 QQ V:X mrS-jK- 'h n m shirts, ea : i.w ifTO AH' Sanforized lkVfJ 14 ILI J I,, S : ' tg Men's WORK 1 QQ 114 1 rl 3 ; , M . SHOES, pr. I-M - 1 T i j "4 t - - ' , , Composition soles' fA hi I I l ' - . WORK GLOVES V Vi7f,0f; f V ' Heavy Canvas, pr 19 L I V ' f 14 1 ; I Canvas Gauntlet, pr h V l V All-Leather, pr 1.98 'J v xTTVX 1 WOKK 10 . : , T yn SOCKS, pr. iw I i j Grey and brown mix JLt JLA J J1 J Men's WAIST BAND l 1 P (yOtWl fiZC04&) OVERALLS, pr '-'3 for spring JQ) Anniversary through summer 'X Housewares 25-Piece DINNER 7 Oft f SET :.,,7U 'Looking for a slim two-piece style or a softly feminine Permanent colors ! one-piece dress . . . sunny pastels, white-on-bright 'prints or -dramatic color contrast on summer white? 5-Piece Fiesta 1 ftft Whatever your preference you'll find just what you BOWL SET . w 'want in our collection of figure-flattering, mood-match- Assorted colors ing rayon sheers, smooth spun rayons and cool rayon ' jerseys. Sizes 9-17 and 12-20 for misses and juniors. NOVELTY Hand Painted 1 QQ 1 a it a . Ilf- -,, CHINA WARE, ea '-70 A LONG-LIVED SUIT -lcn z Is A Whole Spring Wardrobe 1 fi-50 s6 1.98 r j . Sizes 6" -- 8" - 10" Mood-ma tching suits to dress up or down for every hour of spring and all done with the aid of casual or Tufted SHAG 0 00 feminine accessories! Dressmaker-soft or precision tail- RUGS ea 22"x36" .0 ored designs with the easy grace. ' Assorted colors"" ANNIVERSARY ARRIVALS SArW AS FLOWER-TONED FURLOUGH rnt SPRIKG COATS 16-50 BAGS.aM ca; JU You'll love the flattery of these Faslhion Favorites ziPPer and snap tops y8!! cus112 50 --V' ijlSllf 4' 1 I- fl I 14 C Firraly Woven with ZJr&CuX$b'fi 1 'll V tfti T I ' Smooth Finis 1 - 3 sheeTS, 81" x 99".... AfT Jfyv' "iVTvVl I MM 1 jFM Famous Penco quality noted "? THCV V'V i "H 4; -rM I 4 i sn for thelr snow white beauty, A .-V-roS!.. 1 4 4-4 ' rtN2 Satiny smoot" finish, and ex- hV KrM-VlM !X - W f Qf) 41 fi Ptional durability! Penco PY VLbX'rM " I eets we wear tested to give Vtkr HXPFAmV. 't ' I tO1 maximum service in YOUR lOv ' JJAx " ! rl 1 B'- home! Buy share today! vix li! I i "X;" s" feAC11 j I - 11116 PeS'C SSe36',ea' vVY MVwrs I If 1; Nation-Wide Cases, ea. 33 ! MVOV fS & & Size 45-X36" j tjNi5 ummer penco sheeting f C m J Bleached, 63" wide, YD JJ Decorating is . ! Simplified with Sparkling Wash Cloths j f a Solid CoIor 3 for " 2S JyJf 2 fsfJt ji Stripe Border, ea 7 j ffivS6v't&lrZ& P,aid Center, ea. 7 I frame your windows in new beauty with cascade of SJJSJS- 1 ruffles. These frothy priscillas are dainty with fluffy pin 72" wide .or coin dots or novelty figures. Self tie-backs. SHEER TAILORED PANEL Gie Enhance the beauty of your new summer A 1n VJ Sheers! drapes with sheer, , filmy rayon marquisette 1. H IWfl For W ! panels. - -- . 1 1 u f Popular Sash Curtains, pair 98 k Colorful dots on ivory frrounds, tie-backs included. Wide ! V8" J I ruXfles Colors, green, blue and red 45" long, 52" wide. VJ Priscilla Curtains, pair 2 98 I Solid color, cushion dot, 6" solf-tarinijnod ruffUt Ex nvjltril txemely wide, 92" x 78". . ' In Now S,m gf Knitted Rayon Panels, ea. 1 69 n1(?llry m Hemmed and headed Un, C,,u., or . Sbo s.'r , "Tr ' s,, ' by 2!4 yards. 1 rIowiiir shades for MW,U Ilonoy Clow, Sun Dizh. |