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Show Turkey Growers Announce Drive To Popularize Turkey As National Bird SALT LAKE CITY, Utah The Eagle had better look to its laurels organized turkey growers today announced the start of a coast-to-coast drive to popularize turkey as America's national bird. Confronted with the largest crop of birds in history, growers announced that more than 200,-000 200,-000 chain and independent retailers re-tailers have agreed to "talk turkey" tur-key" to consumers in a nationwide nation-wide effort to increase turkey consumption and stave off a serious economic setback for producers. pro-ducers. Announcement of the drive came from Abram Barker, Taylor-sville Taylor-sville grower and chairman of the Utah Turkey Growers Stabilization Stabiliza-tion committee, which is co-ordinating with grower-retailer activities acti-vities throughout the state. Pledges of assistance have been received from stores affiliated with the National association of Food Chains. Utah Chain Stores (Continued on page eight) ; - w Turkey Growers (Continued from first page) association, organized independent merchants and other retail distributors. dis-tributors. Barker said. Newspaper advertising, store and window displays and various other promotional media will be utilized in the effort to make housewives fs) "turkey conscious" states Mr. Barker. Non-food stores will cooperate as well as food retailers and drug and variety stores with food counters, Hart said. "The marketing problem is serious", Barker explained, "Government estimates place the national supply at 32 million birds, 22 per cent more than 1939 and 15 per cent more than in 1936, largest previous production. Utah growers must market about 1,000,000 birds or 30 per cent more than ever before. "By attacking the problem as one of under-consumption rather than of over-production, we hope to make a sizeable dent in the supply and stabilize the market for the benefit of producer and consumer alike". The drive is of special importance im-portance to Utah, Barker pointed out, since the state ranks high among turkey-producing states. |