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Show States Go After The Tourist Business Thai On' tourist hiisini'ss is a mighty important one can seen y the sums (if money that states and cities are putting up for advertising. Pacific Northwest communities com-munities ''ire taking a leaf from California's success book and are makin;; a strong hid for the lucrative tourist traffic traf-fic which is expected to come west this year. Washington, Oregon and Ilritish Columbia agencies specializing in tourist promotion, will spend approximately S T T ( 1,000 in national advertising with a view to persuading I-'air visitors to place Northwest scenic attractions on their it ineraries. It is estimated that of the total 19.;9 tourist "take" in the Pacific Northwest, clothing stores expect to receive 1.5 x'r cent, hotels 11, autos and accessories companies 10, restaurants i).7, theatres ().(', public utilities and food stores about !) per cent each. The remainder will go for gasoline and oil, laundry, dings and professional services. This indicates how the tourist money starts to circulate cir-culate and shows how easily it is for all of us to secure a share of it. For this reason, it would seem imperative that every business man get behind the move to establish a tourist -guide tour here in St. George. It comes back to the old story that if we can get them to stay longer with us, we will txnefit from it. St. George and Dixie have a unique history one that will hold the tourists' interest and send them away to tell of this section with the result that more will come if we do our part. After all, the idea back of the whole thing is to make friends, friends for the Mormons and friends for Dixie. If we meet them in a friendly manner and show an interest In the things that interest them, we will have created a good will and friendly feeling that will carry a long way. Dixie has a great many things that are of interest to the tourist lets tell them in the most interesting way possible. |