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Show News Proves Popular Xmas Present With 41 Making This Selection Washington County News subscriptions sub-scriptions proved to be a popular gift this year with 41 people making mak-ing this popular selection. Since this topped any previous year, it encourages the News staff to think that they are realizing their ambition am-bition to make the News a better paper each year. The fact that the Washington County News must be a better paper is born out in the steady climb in the News' subscription list. Each year the list has gone higher and higher as more people have paid their money indicating that they feel the need for this service in their homes. With this increasing subscription subscrip-tion list the News naturally becomes be-comes a more valuable advertising advertis-ing medium. While the News staff publishes two "throw-away-sheets" in the News Shopping Guide and Tuesday News, it recognizes rec-ognizes that this type of advertising adver-tising medium in no way compares com-pares with the "paid subsciption list" of the Washington County News. National advertisers, who spend millions of dollars each year, say - that their checks reveal re-veal that the throw-away sheets have small drawing power in comparison com-parison and that there is no way of determining how many people will read the ad and for this reason they will not purchase advertising ad-vertising space in this type of medium. |