OCR Text |
Show MAKING CHIUSTMAS SANE There are two bits of advice which it is folly to ignore in this season. The one is "Do Your Christmas Shopping Shop-ping Early," and "Send Your Christ-Bas Christ-Bas Mail Early" is the second, fools heed neither, but if the observance observ-ance of both is proof of rare wisdom then the world is becoming wiser. It was but a few years ago that the major portion of the Christmas shopping shop-ping was done during Christmas week and the Christmas rush in the mails did not begin until the eleventh hour. The result was that unfavorable shopping conditions and congested Bails ruined Christmas Day for countless thousands. How much saner and how much satisfactory for all concerned are the modern practices of starting the gift-buying season in November and of starting the gifts through the mails in ample time to insure their punctual delivery. Whether one looks at the question from the selfish or impersonal points of view the arguments are all in favor of early shopping and early mailing. Early shopping gives one the pick of the new and undepleted Christmas stocks, leisurely selection, more satisfactory sat-isfactory service and less jostling. Early mailing is a guarantee of timely time-ly delivery and minimizes the dangers t'diarigfe and" loss in trcrasit. Should there be any to whom these arguments are unconvincing, let them give a thought to the merchant and his sales force and to the postal employes em-ployes whose one desire is to please , Ike public, but who are powerless to kelp those who won't help themselves. |