Show Increased Purchases of 1 Mens Men's Clothing Clothing- is VItal To Wool Market In m U S I CEDAR utah CITY CITY Utah wool grow growers ers concluded a two-day two meet here Tuesday after aUer hearing experts t out out- outline outline out outline line phases of wool marketing through finished products offered for retail tale sale The sheep men at- at attended attended at attended tended meetings Tuesday of the Utah Wool Marketing corporatIon after concluding the summer mid mid convention of the Utah ers association Monday night What was as described as the most important movement ever under under- undertaken undertaken undertaken taken in th this country to increase consumption of wool through en- en encouraging encouraging en encouraging an Increase In the av- av average average av average family expenditure for men s clothing was presented by Walter K Porter general director of As- As Associated As Associated Wool Industries of New NewYOrk NewYork NewYork YOrk City Mr and anti C J Bos nos nosI Boston I ton general manager of the Nat Nat- t Na-t-iona lona iona Wool Marketing corporation on were principal speakers at the Tuesday sessions Sylvester Broad Broad- Broadbent Broadbent Broad bent bent Salt Lake City president of the state marketing group presided presided presided ed A striking upturn In wool con con- consumption con consumption I and wool 1001 machinery t c activity c during the past two years was as reported by Mr Porter Wool promotion efforts of the Associated jed ed Industries a cooperative non nonI non nonprofit profit organization ha have been I dir dir- directed dir directed toward making wool more morel important in the lives of the 30 30 families comprising the American market mar et he said Even during the country great great- greatest greatest est pro prosperity men were buying continuously less clothing and during the depression average family fam- fam family fam family ily expenditures for men mens s cloth cloth- clothing clothing ing dropped to as a s little as aa for tobacco to- to tobacco to tobacco bacco he continued The tremendous task ahead of the wool interests is JS to make men want to 10 spend their money for clothing Instead of automobiles radios and other new conveniences and to see that the uses Ues more wool fabrics by helping him to sell what he makes Mr Fawcett described in detail methods used in marketing mem mem- members members members bers woo wool clips after they have been received in Boston Members of the two associations left Tuesday afternoon for tours of the Dixie national forest and southern Utah parks before return return- returning returning ing to their homes Tribune Tribune |