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Show Postwar Buyers uyers Prefer Automobile Automobiles Autom hiles ! : - - 25,000 25000 , Queried QueriedRate QueriedRate Ratc Rate Homes HOlnes 2nd 2ndNew , New Radios 3rd1'ew 3rd 3rdFew Few 1'ew 1ew ' "Won Won 'Won"t Wont 'Won't " ' " ' t Buy at InflatedPriced Inflated InflatedPrices PrIces " ' , " Woman Wants Wants'A Wants4 'A A ' A Decent Girdle . * ' MINNEAPOLIS MINN - More MoreAmericans MoreAmericans MoreAmericans Americans plan to buy a new auto auto- automobile automobile automobile - - mobile will witt In the first firat year after afterthe afterthe afterthe the end of ot the war than any other othermajor othermajor othermajor major item a new home is the see sec seeond secend second ond end me mc st at frequent purchase foundon found foundon foundon on Mr and Mrs America s postwarBhoiping postwar postwarBhOI postwar5h01 BhOI 5h01 ping Uat list , . , It Is shown by replicato repllellto repliesto repllell replies to an inquiry made to 25000 25 000 polley polIcy polleyholder polIcybolder policyholder holder bolder families ot 01 of Northwestern Na NationaJ National Natlonal tionaJ tional Life LIte Insurance company companyA A new radio ranks third among amongpostwar amongpostwar amongpostwar postwar purchases now planned and andDII andhn n DII extonslve ext"nsive extnsive ext " nslve trip either U 8 S or or10reJgn orroreign orforeign 10reJgn roreign Is close behind the survey surveyshows surveyshows surveyshows surveyshowsEager shows showsEager Eager anticipation of 01 coming 1m im 1mprovements improveiTients 1mprovements provements proveiTients and new gadgets de de8cribed described described 8cribed scribed In current newspaper andmagazine and andmagazine magazine articles and advertise advertIse- advertisements advertIsements advertIsesnents - - ments snents was disclosed by replies replieswblcb replleawhich wbJch wblcb Hated listed bated auch such itema Items as home air airc airconditioning c mdltfol1ing ndltlonlng plastic kitchen equIp equipnient equipment ment nient and frozen food cabinets Al Almst Alznst Almwst mst znst , two thirds of the prospective prospectivepostwar prospectivepostwar postwar home owners stated their theirinttlon theirtnt fnt4mtJon inttlon ctlon to build buJld rather than buy.qgestlng buysuggesting buy uggesting .qgestlng qgestlng suggesting . a desire to Incorporate Incorporatenew IncorporateI new Ideas in construction and equip equIp- equIpment equipInent equipment - - ment'What ment Inent What 'What ' major purchases purchasell do youexpect you youexpect youexpect expect to make when the war Isover Is Isoversay isoversay over-say over say - - Bay within the first ftrst year after afterth afterthb afterthft th thb removal of ot wartime re8trlc restrlc re8trlction restrlctlonl5 restrictlons tion tlonl5 tlonl5was . ? " was the question . . Over 13 13per 13pet 13per per pet . cent of 01 the families famlUes querled- querled queried- queried querledone queriedone queried queriedone - one out of every eight-sent eight sent eight - - sent In their theirpostwar theirpostwar theirpostwar postwar " . shopping Uat Ust list " ' This un on unusually onusually unusually usually high questionnaire return Is Isanother isanother Isanother another measure of the eager In intereat Interest tere.t teret tereat . of the U S public In postwar postwarproducts postwarproducts postwarproducts products the report points out outiteplacementa out.Replacements outReplacements . . lteplacements iteplacementa Needed NeededMost NeededMost NeededMost Most lists name several majorpurchases major majorpurchases majorpurchases purchases planned , many remarkthat remark remarkthat that ItIJll it \ will \\IJll IJll take considerably more morethan morethan morethan than a year , . perhaps perhapi several leveral years yearsto yearsto yearsto to manage aUof all aU a.l al . of the purchases Hat list- list listed listed Hated - - ed Many more say that present presentautomobUe presentautomobile presentautomobile automobUe automobile or household equipment equipmentIs Is nearly worn out . . and list mechanl mechani mechanlcal mechanical mechanical cal refrigerators washing machines machinesvacuum machinesvacuum machinesvacuum vacuum cleaners etc as 'must must 'mustpurchases "mustpurchases mustpurchases " ' mustpurchases purchases at an early dateTabulating dateTabulating date dateTabulating Tabulating the replies to the Ln La Lnqulry Laqutry Inquiry qulry qutry , . the report shows that slightlyover slightly slightlyover slightlyover over 50 per cent cent ent of 01 the families lamflJes re resQOndJl1g resjondJng ponding sjondJng sQOndJl1g plan to buy an automobile automobilewithin automobileWithin automobilewithin within the flrst first year after wartime wartimerestrictions wartimerestrictions wartimerestrictions restrictions are removed This rep rep- represents represents represents - - resents 6 6Y fili , per cent of ot the entire entire26 25 000 queried even assuming that thatmoat thatmost thatmost moat most of the families who failed faUed tailed to.end tosend to .end end send . end In shopping lists are not plan planning planning ning any purchases extension of ot the thetabulation thetabulation tabulation would Indicate a banked bankedup bankedup bankedup up demand tor for at least two ml11l0n million ml11l0nautomobiles millionautomobiles millionautomobiles automobiles in the United States assoon as aslIoon assoon lIoon soon as they can be made availablethe available availablethe availablethe the report saysOne saysOne says saysOne One third of 01 thos those replying expect expectto expectto to build or start buying a B home homelloon homesoon homesoon lloon soon after alter the end of the war Of 01 I these families tamilles 60 per cent Intend to tobqlld tobtjild tobuild bqlld btjild 32 per cent plan to buy and anda and8 8 a per cent are undecided undecidedBetter undecidedBetter Better than one out of tour tour28per lour-28 lour 28 four-28 four lour28per four28per - 28per per cent-of cent of cent - - of those replying plan an anextensive anextensive anextensive extensive trip of some Bome kind three threelourths threefourths threefourths lourths fourths of 01 them in the United States StatesA A new radio Is listed in 30 per cent centof centof centof of the shopping plans for the first firstpostwar firstpostwar firstpostwar postwar year a new mechanical re- re refrigerator refrigerator re refrigerator - frigerator in 23 per cent A new newheating newbeating newheating heating beating plant Is on the postwar pur purchase purchase purchaeo chase program of 01 10 per cent of ofthe ofthe ofthe the families famUies replying 7 per cent plan planto planto planto to buy home air all ' conditioning equip equip- equipment equipment equipment - - ment . , . 3 per cent expect to remodeltheir remodel remodeltheir remodeltheir their present house Many say theywill they theywill theywill will buy an airplane after the war warif warIf warif if conditions are right for Its useFarms use useFarms Farms Equipment ListedApproximately Listed Usted ListedApproximately Approximately 21f.1 21f1 2 % . per cent Hst list Hstnew listnew listnew new farm larm equipment 2 per cent ex expect expect expect pect to buy a farm larm most likely Ukely a asmall asmall asmall small one Other miscellaneous miscellaneousitems miscellaneousitems miscellaneousitems items listed tor for early po postwar pottwar twar pur purchase purchase purchase chase are washing machines vac vacuum vacuLun vacuum uum uLun cleaners and other householdequipment household householdequipment householdequipment equipment with a frequent notationthat notation notationthat notationthat that present equipment is almostworn almost almostworn almostworn worn out Additional education for forthe forthe forthe the children chlldren and additional life IIle In Insurance insurance Insurance surance are also listedSome listed listedSome Some families hedge their buying buyingplans buyingplans uying uyingplans plans with such provisos as Wonbuy Won t tbuy tbuy buy however at Infta Inflated ted pt'lees ptlees prices pt'leesand pricesand pricesand ' and Depends 'Depends ' of 01 course on how howmuch howmuch howmuch much it takes to pay taxes after afterthe afterthe afterthe the warSeveral war warSeveral Several responses list among amoog theirmajor their theirmajor theirmajor major postwar purchases plentyof plenty 01 of beefsteak beetsteak and butter And onelady one onelady onelady lady looks forward to a new auto automobile automobile automobile mobile a new radio an extensive extensivetrip extensivetrip extensivetrip trip and- and anda and - 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