Show Scenic Edition Eton EtonTo EditionTo EditionTo To BoostHighway Boost BoostHighway BoostHighway HighwayIllustrated Highway 40 40mustrated mustra-ted mustra ted Illustrated - Book to TellStory Tell TellStory Story of Delightful DelightfulDenver DelightfulDenver Denver Salt Lake TourWith Tour TourWith With scenic cenlc attractions becoming becomingour becomlniour ' our most Important resources and andthe andthe ancthe the rrovlni growing national lmportanc Importance ot of otHighway ofHighway olHighway Highway 40 as the popular route routetor routefor rout routfor < for tor coait coast cO $ t to coiutt coast travel another anotherScenlo anotherScenic anothciSc Scenlo Scenic nlc Eflltlon Edition will win be published to totell totell Utell tell of this thi * route The ditlon edition with witha witra a circulation clrculation of more than 'I I 7 ' 7000will 000 000w1l1 000will w1l1 will be published by the Vernal VernalPoosevelt VernalRoosevelt VwnalPoo Poosevelt Roosevelt evelt and Rnd Heber newspapers newspapersIt It will be printed on high hl h grade gradetook gradetook rrad rradbook < book took . paper with an elaborate three threecolor threecolor threecolor color cover which will be made up upof upof upof of a strip map showing Highway Highway40 140 40 from San Francisco to New York Yorkand Yorkand Yorkand and repre-aentatlve repre aentatlve repre.senta\.1ve representa.1ve repre.senta representa .1ve 1ve representative . - \ . tcenea scenes between betweenSa.lt betweenSalt betweenSalt Sa.lt Salt . Lake and DenverThe Denver DenVE'I DenVEI DenverThe ' The idea of the publication Is to totell totell totell tell the ttory story of ot a trip over High Highway Highway Hl hway way 40 from Salt Lake Lalke to Denverstarting Denverstarting Denver Denvert starting t rtln with the th famous Temple TempleSquare TempleSquare TemiricSquare Square Saltaire Sa.lta1re Salta1re . and BonnevilJe Bonneville BonnevilleSalt BonnevilJeSalt BonnevilrSalt Salt Plat Flat driving drivln up scenic scenio Par Parley Parleys Parley ley s Canyon wasatch Wa tch Valley the theStrawbem theStrawberry th thStrawberry Strawberry Strawbem Valley through throu h the thetascinating thefascinating thefaacinatlne tascinating fascinating ' Ulntah U'lntah Uintah Ba 1n Basin Ba ln with Itswide Its Itswide Itcwide wide open cpace spaces * and $ smooth XIlooth rid riding ridLog ridln ing Log native asphalt a phalt highway 8.C1"086 8.C1086 8C1086 across . " 8.C1"086Green acrossGreen aero aeroQreen Qreen Green river alone along the th icalante Eiscalante icalantetra Eiscalantetrail EKalantetrail tra trail into Colorado and through throughthe throughthe thromrhthe the nations nation s moat most dellrhtful delightful moun moun- mountain mountain mountain - tain rerlorr regions to Denver DenverIn DenverIn DenverIn In commentin commenting on the undertaltlng undertaking under- under undertaklnr - taklnr taltlng taking W 0 O Miner of CraIg Cr l pre presldent president prctident sldent sident of ot Colorado Oolorado Hirhway Highway mgh 40 a assoclatlon ajf- ajf as- as ajfoclatlon : > - - - oclatlon soclatlon eald said I want to express expres expressmy " my appreciation of the cenic scenic edi edl editlon edltion editlon tlon tion as published by you last yearIt yearIt year It was my pleasure to receive sev say several sayera everal eral era ! cople copies * of ot this edition and wasfavorably was wasfavorably waafavorably favorably Impressed with the man manner mantier manner ner tier form ( orm . and a.nd excellent arrange arrangement arrangemerit arrantement ment merit as well a . as the clearness ol ot of otthe ofthe the cuts and Illustrations 1llustrallons I I amsure amsure am sure thia this th Is a very effective etf'ctive etfctive ! ' way of ofadvertising ofadvertising oladvertising advertising our acenic scenic and com coin commercial coinmercial cornmerclal mercial resource resources * I hope you willbe will be able to publish another editIon editIonfor editionfor ditlontor for 1940 as I know this require requ1re.s requ1res requires requ1re.sa requiresa . . " a treat gr"at grat great ! " deal of ' effort f'ftort fftort and timeThrough timeThrough time timeThrough Through the tile efforts of the three threeI threeeastern threeeastern thre threeastern eastern Utah newspapers the Express Ex Expre Exprcsa I pre press & Standard tal1dard and Wasatch Wave Waveone Waveone Wav < one of o1 the most valuable colleclions collecLions collec tlona lions of photoa photos of the area . hai has hasbet'n hasbeen been bet'n betn ' assembled for the edition editionwhich editionwhich editionwhich which will wUl be distributed tree free ot of otcharge ofcharge olcharie charge ? to tourist tourists * residents of the theBasin theBasin th thBasin Basin and prospective visitor visitors visitorsThe * The publisher publishers * of the three papent papets pa pera pent pets ua-te ua te urge - that after aflelr the coples copies coplesha copieshave copleihave ha have ve been read by local pople that thatthey thatthey thatthey they be mailed ma.1led ma1led . to friends In dts- dts d.1s- d.1s dis- dis . - d.1sjtant distant dtstant - tant places to advertise thia this . area areaDistribution areaDistribution areaDistribution Distribution at Salt Lake and Den Denvet Denver jtant ver vet will be b through throii h the Chamberof Chamberot ChamberH Chamber ot H Commerce the Denver Tourlt Tourist Touristand Tourltand Touristand . $ and Travel Bures Bureau u and the A A A |