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I IJ J . + You will find finda a . neIghborly Splnt spurt and a cheery welcome whether you come to buy or Just lust to say a friendly friendlyClHello ClHello "Hello Hello " " Values Va.luee'W Va.lueeW ValueeW . ; will ' l predominate , and qunJity quality and service w 1 will be our ourr ourwatchword r r rf'l f'l fl watchword We WIll always endeavor to give you more for your mon money . v 1 aSF aSFThe r ' The tremendous bUYIng bUYIng'ldvantages buyingadvantages 'ldvantages ldvantages advantages ' we enJoy through the assocIatIon WIth the more than 2,500 2500 , other BEN FRANKLIN STORES throughout the United States wiD will be pa.ssed passed . iI iIon \ 011 on to you in the form of lower pnces prices That's Thats ' the reason we say sayecWelcome ecWelcome "Welcome Welcome " to our GRAND OPENING With values such as you see here . 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