Show highway 40 meet plans promotion names officers many any vernal bs business ins and civic leaders were amon among g the more than a dundr hundr hundred d men f from born rorn duchesne to denver who ratherd gathered d friday at it the cgriff Cv coiirrlft cvriff riff hotel 10 te in craig to fo formulate alar plar plans f or r increasing travel over americas most alost scenic highway and complete the organization of the denver salt lake branch of the highway 40 association the meeting decided to erect e eye ye appealing signs at various jn junctions atto ctto s to inform tourist how to rot to IlIg highway hway 40 111 lhely chely cly knots snots ots suggested were on highway 91 at provo and III 111 highway 9 hway 189 at hebor tho the junction of routes 6 and 40 at idaho springs colo also was approved losing business statistics obtained from utah and colorado highway departments indicated that Ilig highway hway 40 was losing much potential business by lack of information at these points officials emphasized t that h a t many late fall and early spring visitors are lost when they hear weather reports that the road is closed long after the highway is open again gain plans were made T to 0 insure that up to the minute reports p orts were given in newspapers and on the radio the opinion was expressed t that h a t this precaution would lengthen the tourist season on highway 40 and eventually prove to the traveling public that this was an all year highway it was shown by act actual u a I 1 figures continued to pa page g e 8 HIGHWAY 40 MEET PLANS promotions continued from vase page 1 that highway 40 has had less bad weather road blocks than highway 30 through wyoming wvoming cowboy highway the meeting decided to give the denver salt lake section of highway 40 a description name such as the cowboy high highway way 11 and advertise it from that angle to inform travelers that this section goes through the greatest cattle range and sheep country in the world another suggestion was that buttons be made and awarded all tourists that drive over the B berthoud r th to ud and rabbit ears bu summits m it as a driving achievement aw award a roas new now officer officers nw new officers of the highway 40 association elected at the meeting were ed harding craig president chester lyman duchesne first vice president george rody lakewood colo second vice president and charles gentry secretary treasurer new directors from the utah side are mayor homer romer P edwards of roosevelt wiley baucum vernal and B P fisher jensen it was revealed at the meeting that pres harding and his committee of craig had netted almost a thousand dollars in the few prior to the meeting tor for carrying out highway 40 promotion I 1 |