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Show jclvortiains !Pnya. Barnum one said,"If you have ten dollars to spend, spend one for tho article and the other nine in advertising ad-vertising it." He is also reported as having said "I can outtalk any body on earth but the printer. The man who can stick type and next morning talk to thousands of people while I am talking to one is tho only man I'm afraid of. I want him for my friend." Barnum knew what he was talking talk-ing about, advertising made his name a houshold word. To make one's name and business a household house-hold word, should be the aim of every would-be successful advertiser adver-tiser or buiness man. Nor is it enough to simply put an ad in the paper for an issue and theu quit for all timo or until you aro forgotten, which amounts to the same thing; but you ought to keep it up if not continnously, at regular intervals, in order to keep constantly before tho reading public a terra which in this day comprises the great body of com-sumers. com-sumers. Persistence in advertising is the thing that tells in the long run. James T. Pyle, of Pearline notoriety, no-toriety, who is supposed to know comething about the art of advertising, adver-tising, Bays: "Get on top in your business. Do it by advertising. There is only one top to each business, like tho point of a pyramid pyra-mid and the man who gets on top finds it easier to keep other people off than before ho got thero. Never let up on your advertising." |