Show cp Artistic Designs in Modern Shop Windows A noteworthy change Is slowly taking taking tak tak- ing place In the appointment of or our modern stores and shops a writer inthe In Inthe Inthe the San Francisco Ii Chronicle comments Today one witnesses everywhere the brightening up and rearrangement of ot our shops Never before have ha such artistic exteriors been planned d and such orderly interior arrangements been witnessed Up to this time our shops were a cong of oC the material sold There did lid not seem to be any definite plan whereby a customer could see the goods to be sold to advantage e. Instead of ot trying to show all the goods that might be purchased in a store as was formerly the custom we find today that the merchandise h in general Is IsI I subordinate and forms torms the background of the entire store However l the specialties wh which ch it Is the purpose to emphasize emphasize emphasize em em- are shown to their best advantage advantage advantage ad ad- vantage and find naturally bring results The date up-to-date owner r pa pays s 's great attention attention at at- and gives serious study to the general architectural scheme me of ot his store the store the kind of or floors ceilings walls and columns that are employed and he Insists that the entire arrangement arrangement arrange arrange- ment be artistic and mid architecturally correct Even the field of ot window dressing Is receiving architectural study Years' Years ago window w dressing consisted of ot merely merely merely mere mere- ly pl an on artistic composition of ot material on m display b but t today a tour of the more date up-to-date up-to up enterprIsing establishments es es- es- es Will reveal the fact that the settings our show windows consist consist consist con con- ot oP architectural backgrounds of meritorious designs |