| Show MUST HAVE ABILITY TO SELL Without That Fundamental Knowledge Knowledge Knowl Knowl- edge Talent and Even Genius Will Avail Little In Life Nature has lins taught ever every ery man to be bea a salesman saleman when It t comes conies to making love comments George Georg Cromwell Blower New ew York teacher of applied I psychology s says s 's the Louisville Herald Nature t teaches aches the boy who would would I Isell sell himself to his sweetheart as us her husband that everything about him talks and that he lIe must make It talk for and not against him For that reason he brushes his hair washes his clothes and puts on his best manners and most pleasing smile mile Courtship Is the original form of ot salesmanship In primitive life fife the young man brings to his intended bride the choicest est eat birds fish and other game game to to convince con conS I vince her that he will be a good pro provider I vider And he be brings her the rare I colored stone for Jewelry or the rare bird plumage to convince her that he can supply luxuries He Is selling himself to her In civilized d life lite you OU will find the young man per performing the same ame way way way- displaying to his sweetheart his bank bankbook bankbook bankbook book and the business prospects ts and the box of candy or flowers fio The more you rou study simple p psychology ogy oy the more it will occur to you that all life Is a matter of salesmanship We go out of the way to please and hold our friends That's sales Bales manship We cultivate attractive manners mannel's and sense common demeanor and patiently build up a reputation for honesty and reliability All salesmanship Instinctively we realize th that t we are here In this material life Ute on a short trip with certain qualifications of advantage advantage ad ad- vantage to others and certain handicaps handicaps handicaps handi handi- caps that hold us back We concentrate concentrate concen concen- to overcome the handicaps Hn and develop the qualifications TIm That's ts t's salesmanship the the super applied sd cI- cI ence once Two thoughts will to you as you ponder this discussion of salesmanship salesmanship salesmanship sales sales- manship as a vital part of every human hu bu mi- mi man life First First it It would be an excellent Ilea for tor every ery boy and girl to receive some Bome time or other In their education a practical course In the fund amen of the psychology of ot salesmanship We can have much productive ability but without the ability to sell mai market mar mar- ket kat It we are designed to be candle candle- lights under a bushel Second Second SalesmanshIp Salesmanship applies to nations nations na na- as ae It applies to Individuals Amiable foreign relations are a matter mattir mat mat- t ter tir r of ot salesmanship and It might be a 8 good rood Idea to let the sales engineers try their hand at called so-called diplomacy usually the science of selling gold goldbricks goldbricks bricks and then tryl trying to keep the buyers satisfied The first lesson In genuine human salesmanship Is la Ralph Waldo Emersons Emersons Emerson's Emersons Emer Emer- sons son's essay on Compensation Bookstores Bookstores Book Book- stores have It In fl cheap copies The libraries have ft it t free Its It's probably the sanest thing written In at least five centuries |
