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Show British Will Combat U. S. for Auto Trade director of Singer & Co., Ltd., well-known well-known British light-automobile man ufacturers. "Thu political business revolution now in progress in America," W. E. Bullock said, "may be of serious consequence con-sequence to the British export trade. It is based almost entirely on a greatly Increased output. Forecasts Big Fight. "The Americans realize that with the increused output at which they are aiming, new markers will have to be obtained, and we can look for ward to thelmost severe competi tlon during the coming season. "Markets which the British manufacturer manu-facturer has been able to obtain as a result of the exchange rates will be In danger of returning " to the Americans unless we can provide unusual attractions in our new models." That the British manufacturer Is fully alive to the situation Is fully shown by the 1934 models which are now coming into the home market and are far and away ahead of nny thing they have hitherto produced. Build New Models to Meet American Rivalry. London. The keenest competition competi-tion between American and British automobile manufacturers In the export ex-port markets of the world is expected ex-pected during 1034. The British automobile manufacturers manufac-turers have produced In recent years millions of cheap, snappy, light automobiles, capable of remarkable re-markable performance, endurance and high speeds. As the result, they have made serious Inroads Into the export markets once almost entirely entire-ly dominated by American automobile automo-bile manufacturers. Got Jump on United States. The British mauufacturer gained a heavy advantage, over his American Ameri-can competitor when Britain went off the gold standard In 1931 and the exchange rate of the pound dropped considerably. With the abandonment of the gold standard by the United States, however, how-ever, this advantage to the British manufacturers tins been nullified and the automobile manufacturers of both countries can compete against each other on level terms again. -A warning to the British manu-lacturers manu-lacturers of an Impending attack by , American automobile manufacturers manufactur-ers to recover their- losses in the world export markets In 1934 was made by W, E. Bullock, managing |