Show BANKERS' BANKERS ASSOCIATION STIMULATES STIPULATES ADVERTISING The American Bankers Associations Association's Associations Associations Association's tion's Advertising Acl Department reports reports reports re re- ports rapid rall progress ot of the use by banks of tho the Informative bank newspaper newspaper newspaper news news- paper advertising prepared by It for members to assist them In rebuildIng rebuild Ing lag public confidence and good willin willin will wll in their communities The central theme of ot this advertising adver adver- Using service deals with the essential essen line of or economic nod social service sen service ice that all sound banking inherently inherent ly renders the depositor and th the public pub pub- lie lic the report says showing that it is not banking hanking laws which make male banking hanking us useful rul and safe sate but that It is honesty honest and skill In management management management manage manage- ment under private Initiative The Advertising Ad Department Is supplying about a thousand members members mem memo bers of oC the association with newspaper newspaper newspaper news news- paper and aud other advertising male male- rial The newspaper material totals about advertisements annual annual- ly lYe The growth of or the work of or the department Is shown by the following follow rollow ing lug figures On Ou September 1 1931 1934 the number of oC banks being served regularly each month was The total number on April 1 1935 was an increase of regular subscribers subscribers sub sub- scribers or 49 per cent |