Show NOT TAXED Federal tax does not apply appl on out town out town of-town telephone calls mills costing less than 50 cei ts nor norIs norla Is la there any t tux tax x on any arty type typo of local service t Telephone and d be there Now N V O The Mountain States Telephone Telegraph Co POWER LIGHT CO GO ELECTRICITY IS 15 YOUR MOST EFFICIENT SERVANT II I WHO PAYS I for Advertising ing LLY America spends about g cost to th the e t total otal price of all A ANNUALLY 2 billion dollars for advertis advertis- merchandise sold is is negligibly small ing Who Vho pays this bill bill- bill In 1927 according to government manufacturer dealer consumer figures the annual gross sales of all None of these Advertising pays corporations was billion dollars for itself Countless specific proofs Our 2 billion dollar advertising bill billin can be found that advertising lowers in that year was therefore less than the cost of goods to the consumer consumer- one and one-half one percent of the total stimulates consumption speeds up sales 1 r. r i production and creat creates s enough additional addi addi- In other ocher words for every ten fen dollar dol wealth to tc pay its 2 billion dollar dol dot lar tar purchase we make we pay the lar bill many times over nominal nomina amount of 15 cents for advertising ad S We Ve could compare advertising with witha st n g a speed high truck which a manufacturer So o we stop once e more ore to ask Who of mes- mes instead of tare r uses o an army mes messenger nc boys to deliver cr goods to his pa pays s for advertising customers or to a L saving labor machine ma ma- No one could possibly pay for the chine which speeds up production and manifold blessings it has brought in inI reduces costs its train To illustrate te fu further ther a recent study I There is no black magic about it of of cc comparative price trends trends of advertised adver adver- only only a marvelous economic paradox para para- goods and of unadvertised goods gods dox by which you reverse one of the between 1913 and 1930 according oldest of adages making it possible t to a recent st study dy made by by the Advertising Adver Adver- a for you to have your cake and eat Federation of of America menca showed it too that the average price of those groups In these the e. e days of business timidity timid timid- of commodities affected by advertising had increased b by 1 10 0 percent p as against ity sty advertising is s the Moses to lead leada leadus us out of the wilderness of fear a 20 percent price price increase for all commodities com corn I J modi ties combined including both We have plenty of productive facil fadl- advertised and unadvertised goods hies What we need is consumption Moreover it can be conclusively and one of the greatest urges to consumption con con- shown that the percentage of adver adver- is increased advertising UTAH STATE PRESS ASSOCIATION in cooperation with 7 v P G F r LuB wv C L Advertising Builds Business and Protects the Consumer 1 A STITCH IN TIME TIME t saves saves nine A tightened bearing a patched tire a charged battery may save you untold trouble at a time when you can ill afford af- af afford afford af af- ford to be delayed Attend to your car and we will help you I DAVIS DA VIS GARAGE Duchesne Utah POULSON'S DAIRY l'- l' J QUALITY PRODUCTS f fJ Drink More Milk Legal Blanks Blanks' We have the following Legal Blanks in iii Stock I V WARRANTY DEEDS QUIT CLAIM DEEDS PROMISSORY NoTES NOTES BLANK RECEIPT BOOKS MORTGAGES CHATTEL MORTGAGES BILL DILL OF SALE SECTION MAPS LOCATION NOTICES PLACER CLAIMS Printed on Good Stock and the best legal form t Iff 0 The Uintah Basin i Si S- S RECORD i j i |