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Show V THE TOOELE TIMES Mrs. E. J. AtKins By DUNDAS HENDERSON vor DR. K. M. . adies Ready-to-we- store and advertising, success certain, for your sales organizatii. will be so strong that only bat goods or insufficient capita; can kil Msft it. t '..j-- -- Clothing ar - xv i " j ',r . . . CHRISTENSEN, Mrs. S. W. flworiii, Fro?. DENTIST.... ONE 312 t V! & d. HOTEL MILLINERY ANT) Advertising Manager of the C. E. Zimmerman Co., Chicago. in your store. With it in both PRICE TO ALL. Salt Lake City Kearns Bid. Horae of the leternalional L- -i v CEO. R. DAVIS,- ' rsrvi jt jt A t may not occur to the average retail merchant that the proportion of his income being spent on advertising is so small that the effect is like trying to paint a big house with a ten cent can of paint. All this advertising is, of course, good, for, even though it bring no results, it shows that the merchant has an open mind in the matter and is subject to reason. Retail advertising, or, indeed, any advertising, no matter how small, to get results, must be done on some scientific plan that has guided similar Thd most campaigns to success. item such in a campaign important is the minimum amount to be spent on it. out of every 1,()QQ retail advertisers wi.l go into the question of their advertising, I bc.ieve they will find that it is not costing them one cent per annum of their incomes. In most cases it will be If 999 o SALT LAKE & MERCUR RAILROAD BOARD AND ROOM REASONABLE BY WEEK OR MONTH f ; Everytlfng Railroad Time Table. leaves Fairfield every day except Sunday, at 11 a. m. The 5:04 a. m. train from Taoele she San Pedconnects with trains ro tor Fairfield, arriving at Mereur No. ; First-cla- ss 1 12:45 a. m. leaves Mercur for Salt Lake 1:30 at p. m., arriving at Salt Lake at 5:40 p. m. No. 2 For Sale. One j i o toa wagon scale with 5 Tooele Harringtons direc- county platform and frame complete. In- tory will shortly be published. It will Parker, Warner contain the name aud address of every quire at office. head of a family in the county, togethLumber Company, Tooele City. er with a complete and authentlo list of farmers, sheepmen and orchardists EXCURSION TO CANADA, of tlwe county. August 3rd, oVia the Oregon Short Line. Very low rates to Lethbridge, Cardston. Ye are for those that are for u Magrath, Raymond., Stirling, and means we are boosters that other points, with long limit. For further details, write, D. E. Burley Bo ts of business. -- ' Store. mammas-un-settle- President. Pre. and Mgr. Salt Lake City. L. L. XUXX, A. D. SMITH, Vice 1000 Xewhouse Bldg., F F Centrally Located j -- 1 General Passenger Agent, O.S.L.R. R.Co., Salt Lake City, Utah. OU WITH US? ARE d, : first-cla- Via ss found to cost them much les3. How they expect to get results from that extraordinary percentage is known to themselves alone. Only in very exceptional cases will an expenditure like this even return the actual gross amount spent on the campaign. The most successful retail stores in the world are the large New York, Philadelphia, and (.Tiirngo department stores. These concerns are known all over the world, and particularly so te the men, women, and children in this country. If any elms of retailers could dispense with advertising it Is they. Yet they spend from 5 to 13 per cent ol their yearly incomes in advertising their goods. They are not spending that proportion of their incomes on advertising merely as a matter of fun, you may be certain. Every WILL 6IVbtXHlSIII0N. red cent of outgoing is jealously T.. be watched. If part The entire west will advertised of one per cent can be saved, it is (luring the United States La ml and saved. The expenditure is the reIrrigation Congress to be held at result of careful experiment in all Chicago from November 18th t passible ways, and under all post- December 0th of this year. The conditions and it has been found Southern Pacific and Company necessary to spend that amount oi ct icr 11a rim.in lines have entheir enormous incomes to get the gaged the whole of the Coliseum reailts that they now obtain. Annex for purposes of exhibition, The local retailer may learn a and every town, county, or state lesson from this. If great organiztapped by these lines will be given ations like these stores have to the opportunity to show w hat adspend such a percentage of their vantages it irav have to offer to incomes to get results large sums the prospective homeseeker. like that get proportionately To further this purpose the space greater results than small sums secured by the Southern Pacific what must the small meiclunt andothcr allied lines will be divided spend to get sure results from his into lecture halis with moving pic- advertising? ture facilities, and the towns and When next you consider adver- other centres that care to particitising, Mr. Retail Merchant, figure pate in the exhibits will be in.i.ed out how much you are going to to send moving picture films aud If it is less than 3 per cent lecturers to spend depict to the public the sit down and think the matter over opportunities for homes offered in carefully and if you cannot per- the various districts. Photot ruphs suade yourself to spend at least 5 tiken along the lines of the Southper cent on a scientific plan that ern Pacific, depicting ihe most inhas brought success to othe s, get a teresting phases of home, farm, and mirror and have a look at a bad industrial life, will also ke shown. merchant. Ihcie is one othei importan, thing about retail a- ivertising. After you have made up your mina to the amount j ou are goi g to spend on it, see that you pm Like Living. j th V Heine j j BANK on Advertising. For Everything the Market Affords SDENTIST The Amount' You Must Spend Tooele Valley R .It. connects wish all Salt. Lake trains, excepting Noa. 1 and 2, and leaves Townsite for those connections as follows. 8:25 a. m.. 11:20 a. m 4:06 p. m. O. L. CALLENDER. Agent. -- DENTIST COOK, Agent at Vspot S. D. Smelter Employees i i V .. ? f ?;t. There are four principles to al salesmanship, whether in your sum Specialist in Gold Crown and fridge Work or in your newspaper: First- - yoi ... S. Vf. ' North Main St. Tootlo, Utah. must attract attention; second you must secure the interest of the The Leading Millinery m the possib e customer; third you must create a desire to buy; and fourth, County but by no means least you must 1 First So. & East induce the actual process of buying. Phone. 13. IN OFFICE BUILDING All these requirements in adverTooele Utah tisements necessitate close study At the last Chicago land show in and much experience of successful 1910 the Harrimnn lines occupied advertising before they can be same space as is proposed to be blended together to make a perfect used this year, and it was computed LAWYERS The average re- that fully 77,000 people attended advertisement. tailer is not an expert at advertise- the lectures. On the first colonist L. L. BAKER, ment construction, any more than excursion folio wing the last land Attorney at Law. the ordinary grocer is an accom- show, according to figures compiled Conveyancing. Fire Insurance and How then is ami issued by the passenger officials ; HdelPy Bonds, plished physician. the retailer to get advertising that of the We tern line-- , the Southern Vowlea 4. Evans Bldg., Tooele City brings results or, as it may he Pacific and Union Pacific compan- WILLIAM s. marks, called, salesmanship on paper? ies carried approximately 53000 There are on the market now a colonists into their territory, break-a- ll Attorney at Law. number of high grade syndicated records for colonist travel on County Attorney. Tooele City, Utah. advertising services. These services these lines. are got out by concerns with ample capital who have retained the serA DEVILISH MIXUP. vices of the best retail advertising Tooele News experts in the country, to whom i tor was when eo The he was busy they pay large salaries These men Hews, Confectionery, Stationery The construct advertisements which are asked: How are the markets? man was referred to he office devil, sold to small retailers throughout who looked wise and said: EVERYTHING FRESH AK8 STRICTLY UP TOOATE "Young man a nominal at the country cost, steady; girls lively and in demand; AG ENTS FOR ranging from one dollar a week up. papas firm, but declining; Singer Sewing Machines waiting for higher bids; coffee The large number of one kind of Tooele County. advertisement supplied to thou- considerably mixed; fresh fish, active and egys, quiet, but expected TOOELE POST CARD EMPORIUM sands or retailers makes these low to slippery: wh skey still going down; open soon; priees possible. The services are onions, strong; yeast rising; breadstuff's PICKLE BROS. usually sold in a series of 32, one heavy; boots and shoes, those on the advertisement tor each week in the market are sold and constantly going South Main St. Tooele, Utah. up and down; hats and caps, not. so with a year, together as last year, excepting foolscap, eeooeewOe eoeoeoeeooeeo cut of an illustration high copper-plat- e which is stationary; tobaceo, very low drawn by a high priced artist. At and has a downward tendency; silver, the toq of these columns, will be close, but not close enough to get hold seen some reduced facsimiles of ads of. SADDLES. RIGS i PHONE 83 . . of this kind. The merchant who uses advertisUBLIC LAND AND MINING CASES. ing in his local newspaper space wi.uout putting salesmanship of are interested in any contest that character into it when lie can .r If youmatter before the Interior Deany Is get it for so low a cost. just like partment, write to Clark & Wright, Feed Stable Livery a man who would rather have a registered land lawyers, 902 F Street school boy in bis store to sell his X. W. (opposite GenI Land Office), Washington, D. C. Free information goods than a proven salesman. contests and where to obtain about The editor of this paper will be scrip, locatable upon . public landc Express, Draying, Hauling, glad supply full particulars of without residence or cultivation. the most successful of these syndiHeavy and Light Work Done cate advertising services io enquirSPIRITED HORSES ers. Merchants are a Ivised to be that have some go in them, as well iti time, however, for only one seras gentle, easy going ones, safe for Regular Stage to Meet the vice of a kind can be used in each any lady to drive, may be found at 1:16 A. M, Train, at Salt town. this Stable. s. CITY COPPER DENTISTS FINE RAILROAD TIME TABLE. Salt Lake Route. PROFESSION Aid CARDS Leaving Salt Lake at 3.30 p.m., 5 p.m:, and WHITEHOUSE Tooele, & HARRIS See Agent, M Utah r thoughts, nevor PRINTING bod . Everything In , General Merchandise . Small Profits and Quick Ratuns Phone 33 Is Bur Hoflo Tooele, Utah. I produces pod Z resells & fit r YTJVRS- - The Old Reliable rv Is a resell producer, you ti pay mere lor peed work ar d get mere v;o: k al g v - p.U3. Wm- Pow, - HATTER - 65 EXPERICHCE - sc tVDV ii i rel.U - M'? 451 tax i South Main Street, SALT LAKE CITY, f: l-- y I Tate Mercantile Co thouglds never THE TIMES m IN ALL LINES: 3E gngggjgggggaagHSffli cvfjL H'H-WWttH- & I ay 4 I I TOOELE. UTAH. iVasaas m j. PRINTING Like 1 SUBSCRIBE FOR THE TIMES. Only $1.50 a Year. produces bad resells IAD 4 TOOELE COUNTY STATE BANK lj! $ No. 169 Main Street, for literature and information, or write f. C. Peck, G. P. A. J. H. Manderfield A. C. P. A. Los Angeles, Cal. Salt Lake Citv, Utah Props, ,8 SI to Los Angeles LIBERAL STOPOVERS EftROUTE :3S5::I Like good p.m. to 19th. BANKING 2 GOOD 11 Tickets on sale August 7th to 11th, 14th to 17tli inclusive, Lake Route Depot. with almost any kind of Vehicle, com- fortable and stylish, and will be pleas--1 ed t0 have you te us your wants.' which will be supplied at reasonable prices. CALDWELL BROS., Livery and Feed Stables. On Vine Street near Main, "Where the Train Stops." 24 hours Only & WE CAN FIX YOU OUT $30.00 Fast Through Trains Daily Tooele East Side Ihe Land and Irrigation Cangres has planned to occupy the ent.re Coll-euat Omcago b..t in tne space alloted to theseteru. exhibit for that wastmmght not the Souti er.. P.uifij lor pianino by salesmanship into tr.e space you us V.es tin patr.ms, ill it eo.np ny al Miiatship is jn-- t a n buy. ..... coi.iUided mi secure the annex esaary in jeur advei rising as it is lor the M't"l eru exhibit.-- . $3O.C0 j Hats of '' DE3jGN3 CoPV'rtiQMT3 &C. Anyone wwKltng m skelrh nnd dcBerlntlon mn? T, wf '.T 7c",n l ?.,r 0,nl0,' frco wIhji her qu ProVMy riemihln. Comiminlr " HANIJIIOOK on I'alcnl. ojilost nirnncy for sflrariMc iuton:4. eojit retell all kinds cleaned, trim- med an blocked. Send your old hats by mail or and have them c Yon t - ri ex-pr- f? ' 5, UTAH. Trade Mauss f J, v h M'HiC J",rt.uJ. cr 'islh Ofliro, e.,. raFBt, Whlno i iV cx x Lw." |