Show OU dont forget to compliment them one of the most effective salesmen I 1 have ever known accomplishes Ms his near miracles in business no not t by any intellectual system but by tol fol lowing one of the simplest of all plans I 1 know for impressing others favorably he compliments his customers they like it so much they buy from him they also form an attachment to him which makes it next to im possible for a competitor to come in and make sales all great leaders from the begin ning of the world have found that if they can compliment others prop erly and judiciously they are em cloying an aid which is beyond price it is so valuable when you compliment a person it shows that you are interested in him and want to please him in you that person sees a reflection of his a own wn desires and that s what makes us hk like e others a reflection of the things we like most in ourselves of course I 1 am not recommending flattery when a comp compliment hinen degen egen aerates it becomes mere flattery it is not a boon but a handicap to friendship you can t trust flattery we feel we can trust compliments this salesman I 1 am telling you about never makes the mistake of flattering his customers what I 1 try to do with every man is find out what he wants to hear about himself he explained I 1 never compliment him upon things that are obvious that others corn com aliment him upon about those things be he gets tired of hearing but all of us yearn to have somebody tell us about some other excellence of ours one that isn t quite so a ob that is a observation on human nature I 1 remember reading how bored john D rockefeller was when complimented upon his busi ness success he wanted to hear something else the thing he want ed to hear was praise about his household economies and andrew carnegie wasn gasn t nearly so proud of having given away so many mil lions hons of dollars as be he was of his ability as a public speaker the point I 1 am making is that if you want your compliments to do the most good you have to ferret out little things which the other person would like to hear somebody say about him the next thing my salesman friend does is to make his compliments ring true he isn t fulsome about them ever he is truthful he can go into any company and be liked and popular because in any corn com pany he finds something nice to corn com aliment everybody upon the reason he finds these things Is that he looks for them there isn t any reason why you t do just ali rn ich Is there |