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Show ZCMI Branch In ' University Mall THE ZCMI BRANCH IN UNIVERSITY MALL ZCMI's fourth branch is one of two major anchor store tenants of the University Mall, 1 Utah County's first enclosed- mall regional shopping center. It is located at 1300 South State Street in the Provo suburb of Orem. This store lies about forty miles South of ZCMI's parent Downtown Salt Lake City store, and about one mile east of Interstate In-terstate freeway 1-15. It serves an immediate trading area estimated at 135,000 people in 1970, but expected to reach 165,000 by 1980. The University Mall is owned and operated by University Mall, Inc. and was constructed by Olsen Construction Company, Com-pany, a local general contractor, con-tractor, assisted by many local sub-contractors. It was designed by Daverman Associates of Grand Rapids, Michigan. Local architects and engineers supervised construction. con-struction. The site encompasses sixty acres on the northeast corner of the intersection of 1300 South (BYU Diagonal) and State Street (US91), one of the busiest intersections in Utah County. Majestic 12,000 ft. mountains form a spectacular background for this shopping center. The two large department stores that anchor the center are J. C. Penney Co. and ZCMI, each of which owns its land and buildings and operates under a cross-easement operating agreement with the developer and each other. Each department depart-ment store is approximately the same size. Including the mall buildings and the two department stores there is initially over 600,000 square feet of leasable store area, expandable in the future to 800,000 square feet. Parking for about 4500 cars is provided. This ZCMI store is the Company's largest branch at 163,000 square feet plus a 5000 square foot Auto Center. It sits on ZCMI's owned site of nearly sixteen acres at the west end of the shopping center nearest the major highway intersection. To give visual dominance to the building externally as well as to separate merchandising functions logically internally, ' ZCMI chose a , three story building plan. Future expansion to 225,000 square feet can be accommodated laterally. The building is of white glazed brick, the same as was used on ZCMI's much-admired Ogden store, with gold glazed flue tile forming a decorative screen over the two prominent exterior entrances. The third floor cantilevers out about eight feet beyond the basic building walls to give the structure a handsome hand-some "capped" appearance. The interior of the store is designed around a major merchandising aisle leading from the mall which is the same width as the mall, forty-five feet wide without columnar obstruction. ob-struction. Off this main concourse con-course on each floor is a pattern of shop-like departments entered en-tered through arches to give an intimacy to them. A cross aisle in the center of the main floor leads to a separated Budget Store which is largely contained in a one store section of the building on its north side with its own entrance from the parking lot Lighting in the Budget Store is conventional fluorescent fixtures. Lighting in the Main Store major aisles is with recessed incandescent fixtures. But the unusual feature of the main merchandising areas is that they are entirely lit by theatrical type spot lights on ceiling tracks. These tracks are recessed in a V-pattern in the suspended ceiling tile so as to hide much of the typical "hot" ceiling look that this type lighting gives, while retaining its ability to bring high-light interest and focus on the merchandise. Two pair of 48" glass balustrade Otis escalators rise up through a generous escalator-well capped with an artificial sky-light. Between the two escalators a beautiful glass enclosed hydraulic elevator rises to serve the upper floors and give the passengers a spectacular view of the entire store. Only those fixture walls on the perimeter separating sales from storage areas are of permanent stud wall con-structioa con-structioa Walls which separate departments are of a movable-type movable-type construction which clamp to the ceiling and anchor to the floor. They can be easily moved to expand or contract department depart-ment bounderies. Electric power, and hangrods or shelf brackets can be easily attached, and clip in wall panels can be changed in minutes. Main aisles on the ground level have a ceramic tile floor while the upper floors have vinyl-asbestos tile. Most of the merchandising areas are carpeted. The full range of ZCMI departments is provided in this store including a Beauty Salon, Tiffin Room restaurant, Sit-down Sit-down Snack Bar, complete Home Furnishings area, two Women's Sportswear departments, depart-ments, and a complete Budget Store. Sale registering will be via Singer-Friden Point-of-Sale terminals permanently wired to a System 10 mini-computer on premises to record sales by department, class, and in some cases SKU number, verify customer's credit and record charges for their accounts, and record time worked by each employee. Magnetic tapes from this system will be taken daily to the ZCNI Central Computer facility in Salt Lake for integration in-tegration with the Company's main accounting system. This is the third store to be planned and designed for ZCMI by John Graham and Company of Seattle, Washington. We think this fine firm has done an excellent job of building design, interior layout, fixture design, and color coordination. The building was constructed by Finn B. Paulsen, Inc. of Salt Lake City, Utah. Fixtures were "TO- - - O L 1 - Tr I "" - 1 I provided by several fixture contractors in Utah and California. Every attempt has been made to provide the residents of Utah County with the finest possible facility in which to shoo fw ZCMI's complete ran i merchandise and services atmosphere of pleasant tasteful, enjoyable sur-roS dings. r |