Show TAKING THE GUESS OUT OF BUSINESS by JOHN G LONSDALE president american bankers association and business men err in BANKERS not adopting universally the tactics of ther scientist when the scientist wishes to fathom the mysteries oc the universe or resolve things into their component parts he calls to his assistance the magnifying power of the microscope there before him like an open boob lie the secrets of nature which un john G lonsdale added eyed cannot observe the uncanny power of the micro scopes all seeing eye has revealed countless secrets tor the material and intellectual progress of humanity it has enabled us to study the processes of growing cells in plant and animal life trace the causes of disease and successfully combat the ills of man kind it has aided the engineer in his search for stronger and more serviceable materials giving us taller lighter and aare sanitary structures and better highways it has disclosed the defects in steel rails and brought us an era of safer railway travel it has added to the food supply of the nation in fact it has affected favorably nearly every activity of the human race whether it apply to production distribution trib ution or consumption in time of peace or in time of war in the business and banking world economic research and analysis serve as the microscope through which we are enabled to see basic factors more clearly and thus determine the causes of success and failure only recently have we begun to realize the full value of research and analysis and apply them in such a way as to eliminate the guesswork that was characteristic of industry a few years ago eliminate tha guess and reach success might well be a motto tor all of us |