Show MAYTAG SPONSORS NEW type OF RADIO PROGRAM radio audiences in all sections of the country are getting new thrills of delight due to the introduction of an entirely new type ot radio broadcasting by the mattat company washer manufacturers of newton iowa the introductory programs broadcast re recently from pittsburgh and chicago were so successfully presented and so enthusiastically received that the new system bids fair to revolutionize present broadcasting methods the new type of radio broadcasting perfected after to years of study and experimentation Is known as the so A process and is exclusively controlled by national radio advertising inc of chicago the new process permits the of talent in the largest cities where a transcription Is made by electrical reproduction and transported to the various stations elected to broadcast the maytag programs some idea of the importance of the new process is by the fact that certain rulings by the federal radio commission were necessary before it could be used 1 the 1929 radio program for the maytag company calls for broadcasting under the so A tonic process from over 50 of the principal stations throughout the united states and in canada this constitutes the largest independent radio schedule in the world the appointment of stations and hours of broadcasting will be announced in newspapers from time to tine watch the radio announcements and be ready to listen in when your favorite station begins to broadcast the maytag programs 1 the initial broadcast was a dramatization tiza tion of the yellow streak a thrilling story written exclusively tor the maytag company program by courtney ryley cooper nationally known writer of circus stories A circus band furnishes the musical background the second program dramatized the kiss a story with collegiate atmosphere and a distinctive musical setting written by pat barnes popular radio announcer mr bames aso directed the production of his sory and acted a prominent part in the play mr and mrs phil G an children were over from green hive the last of the week |