Show IN I I I I I ES led bY 03 CI Cinders n d ers ers' I I ID 0 BY Bt DRUGGISTS BOOK MURINE CO CHICAGO i TO I I ter tel November 1st r notice th this is II I discontinue the i transportation into This his applies t to te men ment t ei i November 1st let I 0 CHEMICAL co I Colorado c C J. J Z i i f i I edison Was Right Again g a in 1 i f U THE HE prices of Edison Phonographs have THE increased Ie less les s than 15 per cent since 1914 1014 and a a. a substantial part of or this increase is the 5 per cent tax taC which the Edison Laboratories pay to the government The Edison Phonograph of ot today is ia a a. better better better bet bet- ter phonograph and a better value than the Edison Phonograph of 1914 On the other hand the dollar of or today Is worth in purchasing purchasing puro pur pur- o chasing power only a little more than half halt as much as the dollar of ot 1914 Therefore If you buy an Edison Phonograph at this time you are virtually buying a war the valueS value with an war the dollar S Why was it that Edison did not increase his prices and how did he avoid the necessity of ot doing so Any commercial agency and practically any investment banker can ascertain ascer ascer- tam tain for tor you that the Edison Phonograph Laboratories were doing business in 1914 on ona ona a a. narrower margin margin of or profit than was true ot of any any of the other established phonograph or talking machine manufacturers How then did Edison manag manage to avoid an increase in his Belling aching price The story is dramatically interesting The following is only the essence of it When the United States of America America entered entered en en- the Great War Mr Edison dr dropped ol all his w work rk at the Edison Laboratories and en enlisted enlisted en en- listed in the ar arsey arlay y of American men of science science who pitted themselves so successfully against the world famed German scientists Cardinal Mercier on his recent visit to America credIted credited cred- cred Mr rr Edison with a large share in winning winnin the war for tor the allies The New York American American Ameri Amen can of ot September describes at length some of the inventions which Mr 11 Edison developed and placed at the disposal of the government In n this article the New York York American states that Mr Edison appears t to have been the moving spirit of ot the naval consulting board of th the United States When Mr Edison gave gae up his own business for tor the business busine s of th the nation a very critical situation existed in his manufacturing laboratories laboratories laboratories labora labora- tories due to their in inability to obtain Various materials and the necessity of finding factory substitutes for such materials If Ie there was ever a time In Mr Edison's care career r when his personal attention to hi his business was re required re- re it was when he went to war Thomas ThomasA A A. A. A Edison had reasons to believe that he he was risking enormous losses by deserting his business at the particular time in question but he did not hesitate and his example had hada a remarkable Influence on the men and wo wo- 1 l. l a men who remained behind From the humblest workman to the hI highest hest paM paid paid executive in the the F 7 t Edl Edison on organization everyone seemed ee n d det deter deter- r-i r mind to make good while the the le FOld bid Man Man was away Vacations were passed up and Md doctors doctors' doctors doctors' doc- doc tors' tors orders were ignored by zealous a and d as a h result the tho Edison M Manufacturing u 1 Laboratories were one of ot the few tew manua tur i i ing conc concerns is in the United States where there f was no loss Joss of efficiency during ih th the war ar and 1 where there was wasP in fact an increase in efficiency b Du During ring ing the war Mr Edison spent most of ot t this his time on the sea coast or at sea On those hose rare occasions when he visited the Edison Laboratories it was difficult to gain his at at attention t- t for tor more more than a few minutes with reference to business matters He lIe did however however however how how- ever state that the Edison Phonograph was his pet invention and he hoped that his busine business business busi busi- ne ness s associates w would ul b be able in some way or r other to avoid any increase in price and that if it there thore must be an n increase he wanted anted such increase to be just as small as s it could pod pod- pos pos- sibly be made ade Mr Edison said said- saidI I 1 am m willing willing will will- ing to stand th the gaff gart Music is an important thing Let us make it as easy as possible for people to have music in their homes in these racking nerve-racking days What was was wis th result The rhe Wonder wonderful l re real real- l- l laM of of the New Edison The Phonograph ph with a. a a Soul mad made it desired above all other i phonographs and Ifs its sale was was- s bythe bythe by by the fact that the Increase in price pric Y was 1 ble e e. e The demand soon f far r outstripped the supply Overhead and sales expenses were k reduced to o the minimum and thanks to Mr U EUs Edison's r s 's willingness ess to absorb 3 a large share hare of ot the increased sed cost of manufacture it was vias possible possible pos pos- t sible for the Edison Laboratories by accepting R i a a. merely nominal profit t avoid any substantial l I increase In Inthe the selling pr price price price-of of the Edison ft Phonograph J 1 A It will be many years year years p fore fole the general s level of commodity prices is as low as the J present price of ot the Edison Phonograph LeadIng Leading Lead- Lead d Ing bankers have expressed themselves as as willing will will- r ing lag to lend money on Edison n Phonographs because because be be- 8 cause caus they hey kno know the selling elling prices of Edison IJ Phonographs Phonographs' ar are n not t going to be De reduced If Let us r reiterate that when yo you buy an Edison Edison Edi Edl- son Phonograph of Glen Bros Roberts Roberts' Roberts today J you jou buy a the before war the war value with an after after- l war the-war dollar If Ie yo you have any any fear that there may be a reduction in in the prices of Edison Ph Phonographs w we are are prepared to give 1 r. r you full fUll ass assurance ranc on that point n n L 11 Buy your EDISON PHONOGRAPH of US We have all models and a a complete com corn library of Records Our ur Easy Payment Payment Plan is a Real eal Inducement J JYo l Yo Perfectly safe fc to order by mail Ask about our Rec Record rd Approval Plan a Glen Cl Bros Roberts Bros-Roberts Rob erts Piano Coo Co 7 i I j I- I South M Main Mam Street p lI r i I i ii Phone Wasatch I I j 17 T i N ft Ii I I 1 I WASATCH I I I II We are as close ax as your yaw phone 11 I tJ 2 I I Your wants are c filled quickly cheaply and and- satisfactorily through Telegram W Want nt Ads I 1 1 Telegram Readers Respond S I 1 WASATCH vi I S v J 01 S r i S S JI |