Show HOOVER EKS MORE CONTROl OVER BAKERS BY International International News Service I IW W WASHINGTON Feb Fel 28 28 The e food I administration in its campaign to educate the public to accept a twelve- twelve ounce loaf of bread instead of the present sixteen-ounce sixteen loaf in order to conserve wheat today was confronted with the problem of forcing bakers proportionately to reduce the cost to the consumer v S Without legal authority to fix the price for which the new loaf may be besold besold besold sold food administration officials 1 admit admit admit ad ad- mit they are powerless to prevent bakers balers charging the same for the ounce twelve loaf they are now getting for the larger one They rhey charge that thata a cleverly conducted and subtle advertising advertising advertising adver adver- propaganda is being conducted by certain bakers of the country to Induce in induce In In- duce the public accept the smaller I loaf at the price for the larger The only way to meet the situation I in their opinion is for prompt congressional congressional con con- gressional action giving Mr Hoover wider powers of control over retailers I and bakers balers such as he now has over the wholesalers I |