Show BRISOE BRISCOE IE TO BUilD ALL PARTS IN HIS 1 OWN O FACTORY Announcement Made Here Hereby Hereby Hereby by C. C N N. Carruthers Salt Lake Manager Official announcement anno is made by Briscoe president of the Briscoe Motor Motor Mo 10 tor corporation through C. C N. N Carruthers Carruthers Carruthers Car Car- ruthers manager of the Intermountain Motor Car company compan that the big Michigan company has taken over the operation of pra practically all plants making parts entering Into the Briscoe car Cars are arc now being Ing built complete complete com corn in the ten titanic Jackson fac fac- tories The plan has been in operation operation opera opera- i tion for several months but the news I had not been given out for publication until today The announcement contains the in information information information in- in formation that motors frames transmissions transmissions transmissions trans trans- missions forgings axles fenders tops steering gears and practically all other I parts parts of th the th car with the exception of specialties are arenow arenow arenow and a few tew a accessories now being created from the the- raw material material material ma ma- to the finished hed product on the car carby carby carby by the Briscoe Briscoe- people Instead of ot de depending depending depending de- de pending upon part makers The overwhelming demand for Briscoe Briscoe Briscoe Bris Bris- country called tailed coe cars all over the for tor this action in order to to speed up deliveries The announcement was made coincident co coincident coincident co- co incident with the election of S. S H. H Humphrey to the office of vice president president dent In charge of manufacturing Humphrey was was- formerly vice president of the Chalmers Motor company Detroit Detroit Detroit De De- troit Mich and Is well known In automobile circles as one of the greatest greatest greatest great great- est quantity producers producers' In the Industry being one of the originators of the progressive methods of manufacturing The ten Briscoe factories cover over I thirty-four thirty acres of ground Automobile Automobile Automobile Auto Auto- mobile authorities say bay that this system system system tem of operation will ultimately insure Insure in insure In- In sure the Briscoe Motor corporation be being being being be- be ing the third or fourth largest automobile automobile automobile auto auto- mobile producer in the United States Carruthers said yesterday This announcement will be received by motorists motorists motorists mo mo- mo- mo of ot this city and surrounding territory territory- with much enthusiasm and satisfaction for the reason that people people peo peo- pIe are simply hungry for this wonderful wonderful wonderful won won- Briscoe car which contains Benjamin Briscoe's half halt million dollar doUar dollarI motor created In Europe by Briscoe I and a number of German French and Swiss engineers i No car that has been placed on onI the market In the past few fete years ears has made the tremendous impression that I this Briscoe has However apparently apparently tho the Briscoe Motor corporation i in n i nIts its endeavor or to satisfy demand finds Continued on pa page e 8 8 BRISCOE TO BUILD Continued from page 7 that it could not do so without building building building build build- ing the car from the raw material to the finished product It took a n herculean effort to put this policy Into operation but it means that purchasers will be taken care car of with more speed and come nearer satisfying the demand for cars It is the belief of Benjamin Briscoe that no company will permanently succeed succeed succeed suc suc- in the market marlet unless it aims alms to i I build all its parts in factories which I it owns The Tho Briscoe Driscoe Motor corporation corporation corpora corpora- I tion now has complete control of everything that goes the car commencing commencing commencing com com- with the raw material It means increased quality y in the car better workmanship and thorough Inspection Inspection in inspection In- In of materials materials materials-in in a word a acar acar car that everyone regardless of his I wealth or social standing will be glad to own j I II I |