Show H BUSINESS MEN CAN CANi i PROMOTE WORlD ORLD PEACE i I Her Herbert r S. S Houston S Sar Says y 1 Commercial Interests I Can Prevent War i Herbert S. S Houston president of P Page ge 8 Co publishers and president of the tie Associated Advertising Advertising Ad Ad- Clubs of the World delivered delivered de de- de livered a II forceful address at the Hotel Utah last night under the auspices of the Advertising Club of I Salt L Lake ke In which he lie declared red that thata a world court supported by the thep p power of International commerce is 1 the most efficient guarantee of worlds world's advertisIng advertising advertis advertis- r world peace The Tho ing clubs are so closely associated with world commerce that they can exert a powerful Influence f for r world peace f Arriving in Salt Lake City yesterday yesterday yes yes- afternoon Mr Houston was delegation of members of met by a II Advertising Club of Salt Lake the t and ana was taken to the Hotel Utah He had pl planned nned originally to continue continue con con- this his journey eastward r morning but consented to remain address toI to 1 I longer and deliver an I the Advertising club at the Hotel I Newhouse at a luncheon at 1230 ocl o'clock ck today During the morning j. j he was taken for an automobile tour about the city The Relation of Club Movement to Business and World Peace wasI was I Mr Houstons Houston's topic last night The I well filled Hotel Utah ballroom was I d with representative business meni men II i and their wives Mr Houston said 1 in part il In Touch with World This advertising club here her In II Salt Lake places your business community com corn in in touch with the whole world of commerce Our advertising advertis advertiS- movement is a great clearing clearinghouse clearinghouse clearinghouse ing tog the house of ot ideas Through it latest plans plans' In successful merchandising merchandising merchandising dising and the best ideas in efficient efficient effi em- clent advertising are made available to business men But let me lay Jay I ft ft on tho the Ule fa fact j. j that toe the move move- ft ft on tho the Ule fa fact j. j that toe the move move- stress movement 1 ment is far broader than mere technical advertising important as II that is It is a dynamic potent organization organization organization or or- that js s affecting business in the most fundamental way For example we have placed honest honest honest-ad- ad advertising I l laws ws on the statute books books' of two thirty-two states Then to keep them them- from becoming dead letters we have nave through our national and local vigilance committees seen that they were enforced This has been done primarily through persuasion persua persua- aba sion and education and prosecution is is' only used as a last resort Through this work we are protecting protect protect- ing lug the honest retailer from irresponsible irresponsible sible and dishonest competition And JAnd then i we e are helping the retailer re re- re- re jo 0 become a better business l. l man But beyond even securing bellev bellev- efficient efficient efficient ef ef- ef- ef advertising and making more are undertaking merchants we ing to educate the great consuming public as to the economies and services services services ser ser- vices rend rendered re by advertising ising Right now there is in preparation a great campaign that will be carried on in ill inthe inthe the newspapers and magazines andon andon and andon on the billboards and in every other othor form of advertising medium educating educating ing the public as to what advertising advertis advert ing is and as to what it accomplishes to the public interests President Wilson has prepared the first piece of or copy that will wUl be used in this great campaign In prosecution of which over worth of space will willbe be used durin during the coming year Must Promote Peace Our organization Is definitely international international in in- but it stands for business business busi busi- ness the w world over As business is the organized life Ute of or the world this International organization has hasa a great stake and In Seeing seeing seeing see See- ing th that t It its power is used to promote promote promote pro pro- mote peace Now the most effective effective effect effect- ive lye plan that has been submitted Inthe in inthe inthe the Judgment of many far seeing people peo peo- pIe is that formulated by the League to Enforce Enforce Peace which was organized organized organized organ organ- in Independence hall Philadelphia Philadelphia Philadel Philadel- phia last June under the presidency of William H. H Taft The league proposes proposes pro pro- p poses ses to set up a worlds world's court for forthe forthe forthe the adjudication of International differences differences dif dif- dif dif- and then it proposes to put behind the court the combined commercial commercial com com- mercial power and military power of the signatory nations to see to it that the c court urt is used As a business man and speaking here before the advertising club I I want to especially discuss the power of ot international commerce as a great sanction to to put behind the world court to secure peace The most effective factors in i world wide ide economic pressure such t I i as would be required to compel nations na na- na I to take justiciable issues to a aI I f I world court for Its decrees are a group roup of ot international forces Today Today To- To day nay money is international because j in all alt civilized countries it has gold as a common basis Credit based on gold is international Commerce Commerce- based on money y and on credit Is International Then the amazing 1 network of agencies by which money and credit and commerce are employed employed em em- in the world also are inter Inter- national A A nation that should decline to take lake Justiciable questions to the world court after having agreed with other nations to do so so would manifestly become an o outlaw Why shouldn't other ollier nations immediately declare an embargo of course with an nation refusing re ra- re- re fusing to buy from froni or sen to that nation That force can be applied by all nations ns collectively against another nation that refuses to setI settie set- set I tie in a orld court a Justiciable is is- sue |