Show VELIE CARS CARS' AGAIN APPEAR ON S. S L. L MARKET 1 Corporation Extends lie Its Company Company Com- Com Territory Imperial x x pany Lands Agency The little letter V on the front of the handsome radiator of Salt Lakes Lake's latest motor classic classie has a double sig sig- sig It stands out oat as a message to those who look and admire that back of the nameplate Is the Velle Velie Motors corporation corporation corporation corpora corpora- tion one of the sturdy industrial oaks of the nation It is the first letter ina in ina a a. name that has been known for generations generations generations gen gen- as the source of the best in vehicle manufacturing But tile the big white V V may also stand for value the imperceptible factor that thatis l is sought in every modern motorcar And if the answer is left to thousands of drivers drivers ers of Velie Velle cars they will emphasize the significance of the nameplate in praise of its value more than its standing Inthe Inthe In Inthe the motor family The new Velie Velle cars made their appearance appearance ap ap- ap- ap on the local market this season for the first time in several years The company has never been able to meet the the- demand and reach a point of quantity ty production C I Until t this eager r demand a rm could be supplied the factory m made no attempt to extend its territory But R. R C. C and William vine owners of the Imperial Motor Car company 79 West Fourth South street knew linew the standing of the VelIe Velle in territory territory territory terri terri- tory that had been fortunate enough to secure them The two enterprising dealer dealers dealers deal deal- er ers were persistent in their efforts toland toland to toland land the Velle Velio agency in Utah It re requIred required required re- re several months' months effort to induce the factory to extend its territory but the deal was finally put over and several carloads of the Ute new models received Instantly the Velie Velle took the eye and commanded the admiration of the motoring motoring mo mo- public nubile as well welt as contemporary dealers Th The n new W 1920 models were were known for tor their sensational sales records made at the New York and Chicago shows The high standard materials that went Into the new Velles and the exclusive ex exclusive exclusive ex- ex and distinctive beauty of the new models registered an instantaneous hit We have no hopes of receiving all the cars we can sell this year said Mr lne We have placed a a. stand ing fog order with the factory to ship us all the cars they can spare of any model Production will wm Increase from day to da day but Velie Vele has announced positively that quality will not be sacrificed for tor quantity production One of the outstanding features of the new Velie Velle is its array of ot standard equip equip- ment The specifications read like a anage page nage from the catalogue of the most costly costly cost cost- ly b motorcars in the world The same materials ft and standard equipment are p pin pu into the new Veils Velle as go Into cars yelling Silling as high as twice and three times Its Its' cost says Mr |