Show STUDEBAKER LiGHT LiGHTy I SIX EXHIBIT y J FEATURE After Y Years of f so Scientific ft ter ears 0 IC p Work Ats At- At Engineers 1 s- s v tain taro Success x 1 i I Prominent in the elaborate array of ot at the auto show aro are five of the the series 20 Studebaker models in the booth of ot the T. T W W. and I L. L 0 O. O Naylor ot company to many the last word in elegance elegance elegance ele ele- gance g-ance and possessing earmarks of ot solidarity solidarity ity and ruggedness worthy of ot praise The outstanding feature of ot the Studebaker ker exhibit this this' year is undoubtedly centered around the new light six model This car seems to answer the long standing standing- need of the public for a real light weight car that is i II good looking as well weIl as remarkably remark- remark abl ably tably comfortable and at the same time t l economical which L. L O. O Naylor yesterday stated to be the case with this model Writers rs and experts on various arious phases of the automobile hat have hae e frequently frequent frequent- ly expressed the opinion that the company com com- pany producing pany-producing producing a real light weight automobile automobile automobile auto auto- mobile would be doing a great pioneering work Apparently the light six that Studebaker has lias just developed and which the Studebaker company erected a 15 plant to manufacture exclusively achieves the distinction of being the carth car th that t will m flit fill ill this need It has nas long been realized by automobile automo- automo I bile engineers and predicted by then men Inthe in inthe inthe the Industry generally that the light lightweight lightweight lightweight weight car would be the popular car of the future Engineers and metallurgists have worked toward that goal However the StudebaKer people announce the first genuine light weight six cylinder car of high quality the light six a new car throughout MADE LIGHT SIX POSSIBLE A light weight high grade automobile isa isa is isa a comparatively new new realization It It leis has been leen but a few years ears ago ago when light lightweight lightweight lightweight weight was considered a positive disadvantage antage vantage in an automobile Automobile engineers salesmen and owners alike placed a premium on heavy cars rs The bulk bulky ponderous ponderous' automobiles s of that time Jt It was claimed were were able to hold the road at high speed by reason of their more weight It was feared that riding qualities would be sacrificed If weight were reduced With the growth of ot the motorcar industry in 1 came the development of the various various vari vari- ous metals I a and other h materials I of construction construction con con- I f erns in n which the Studebaker 1 corporation corporation cor cor- pioneered e In cooperation with f the engineers n of steel companies 0 r labora laboratory I tory y engineers perfected the application of ot various arlous alloys replacing the former or ordinary ordinary or- or orI I steels B By this process of development development develop develop- ment Studebaker cars are not only lighter but stron stronger rr and better able to withstand a the shocks and vibrations of usage according according ac ac- cording to the representations made by L. L 0 O. O Naylor It Was also found that a lightweight car properly designed would hold the road equally as well as the heavier types For the past few years Studebaker Studebaker Studebaker Stude Stude- baker worked out and solved this matter matter mat ter of ot good balance and today claims to have achieved a perfect balance Inthe in inthe inthe the new light six To illustrate what is meant this car which weighs 2400 pounds can be halved or quartered and each of the sections will weigh the same This ability is mainly a function of the proper proper distribution of weight rather than the mere prese presence ce of added d weight GETTING M MUCH CH FOR MONEY Light weight scientifically i w worked o out t results hit in greater economy and most owners o regardless of the first cost of their cars desire to keep the cost of operation down They do not like cars that are wasteful The The- advantages of ot more miles per gallon of gasoline per quart of oil and per set of tires which the lightweight car affords are important important I tant considerations Also the absence of large repair bills and the greater durability durability durability dura dura- of the lightweight carA carA carA car A man wan who bu buys s a JI light ht six Stude Stude- P baker car said L O. O Naylor is getting getting getting get get- ting more for his his' money than would be the case cas with any other car II lie not only secures the benefits of Jow low initial cost which are attributable to the high degree of sp specialization in effect in hi Studebaker Stude Studer baker plants but he has a a. machine that thatis is relatively lower in maintenance cost than any other high class class- machine Rigid tests have proved that the light six can be maintained at nominal cost and at the same time hold up in a. a most remarkable remarkable remarkable remark remark- able manner In fact the tests to which the light sK six have been put in in- cross country trials under the severest of circumstances circumstances circumstances cir cir- have been amazingly satisfactory satisfactory satisfactory satis satis- factory and confirmatory of ot the the claims made for the cars car's wonderful all round qualities I |