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Show BELIEVES IN THE PAPERS KcIth-O'Dricn Company's Attractive "Ads" in the y 'Daily Publications.' ' I Keith-O'Brien company has . made special effort this season to attract conference con-ference visitors..' Their medium of reaching; the out-of-town people la persistent per-sistent advertising through' the dally, papers.' Cordial invitation to visit the beautiful store, irrespective of making purchases hag been duly extended and special low-priced ' sales are arranged that .will cauEe the(Vlsitors to appreciate their Ylit,to Salt Lake from a money-saving money-saving standpoint. The magnificent window displays, thesattractlve interior of the store all serve to draw people. And yet the care given to their advertisements, adver-tisements, the system employed in presenting pre-senting it dally in the) papers, Is a lesson les-son to other bouses. ' Readers of the press follow their business announcements, announce-ments, some because it pays to do so, some through curiosity, while others, without realising It, instinctively turn to their .daily advertisements, without really intending to read them. Everybody Every-body doesn't regularly read advertisements advertise-ments and yet every .reader is more or less familiar with each display in the -paper. . The average reader takes in what is said in the usual "ad" without giving special -thought to it. In time, however, the a4 becomes instilled into his mind.' . , There are. facts, in all of Keith-O'Brien's Keith-O'Brien's "add"; a touch of originality, its- own engravings, and certain other individuality which makes its advertising advertis-ing peculiarly its own. ' And their advertising methods, thoroughly, thor-oughly, up-to-date, simply reflect the aggressive character . pf the management. manage-ment. Broad and generous, the house is ever abreast of the times. Its gorgeous windows are marvels of beauty of artistic excellence. The interior in-terior of the store, is inviting to the highest' degree. All of these admirable features are calculated to appeal to the progressive citizen. The management certainly understand' the art of reaching reach-ing the hearts of the, people. The enormous sum's expended In thla direction attest it the big department store., methods of small margins and volume of trade crown the effect. It has often been remarked that Keith-O'Brien company is an exclusive newspaper advertiser, though it uses the -malls, considerably.- It attains greatest results by pursuing this course. Like success, is possible in any branch of business where newspaper advertising advertis-ing is scientifically conducted. |