Show FORD FORO MAKES EM All All' ASK IF IF EYES DONT DON'T DECEIVE May Be This Ames Stunt Gave Allies First Idea of Subtle Art of Camo Camouflage R. R C. C of the Imperial Motors Motors Motors Mo Mo- tors company compan is one man who believes that advertising of ot the rl right ht kind is indispensable in iii the automobile bus bus- iness mess and W. W of ot the company compan have built up a remarkable remarkable remark remark- able business in ton Ames-ton trucks and bodies within the past few months and they attribute a large part of their success to the advertising done inThe inThe in inThe The Telegram For instance we ordered thirty Ames bilt bodies for Ford cars a few weeks ago said Mr yesterday yesterday yester yester- day da and we published notice o of 01 this I. I In The Telegram with the result that we are wa way behind on Orders and are I imploring the factory to rush another consignment as soon as possible I The Imperial company can take a relic of ot the vintage of a decade ago inthe in inI inthe I the form of a battered and disabled i Ford and if there is an engine andI and chassis left can evolve a a. I Butterfly roadster of such striking color amI curve design as to make 20 I people ask Is it really a a Ford I This was exemplified exen at the state I fair when it was necessary for Mr 11 to have a a. card printed in informing inI in in- I forming the thousands who visited the Imperial company's booth that a a. da da- I sling vermillion hued bilt Ames bUt roadster road road- st ster i on on exhibition had l d be been n transformed transformed transformed trans trans- I formed into its new appearance from froma a a. broken down Ford car Not only will wiIl the company company make a anew anew anew I new and up to date automobile out of an old one but It will give the purI purchaser purchaser pur pur- I chaser his choice choi-ce of any color or comI combination com corn of colors in the painting It ItIs ItIs Itis I is quite within the possibilities that I Salt Lakers may be he startled any day dayi i by seeing what appears to be a peach peachtree peachtree tree in Jn full bloom calmly meandering up Main street for the Imperial company company com corn I pany thoroughly understands the art artof artof artof of camouflage which is all aU the style now flow in J Eastern astern fashion centers of the automobile I While featuring the bUt Ames bod body because of its unique possibilities the I Imperial company has reared a thriving I ing log trade in ton Ames-ton truck attachments attachments attach attach- I ments which have been sold cold to some someI of ot the leading truck users in Jn Salt Lake rake I Following are a few of or the well known firms who have purchased ed ton Ames-ton trucks Salt SaIl Lake Chemical company compan I a subsidiary corporation of the Diamond Diamond Dia Dia- mond Match company compan American Steel and Foundry company I bottling company Coco Cola Bottling company T J. G. G McDonald l company compan Losee McConaughey-Losee Lumber I company compan Utah Lumber company Utah-Idaho Utah Brokerage company compan I |