Show v vI I PROFITS OF 1927 SHOULD S By CARLE M. M BIGELOW M 11 President Bigelow Kent Co The balance sheet or of economic and financial cond t reveals a thoroughly sound fo foi i dj tion for business during E purchasing power Is slightly b the level of a year ago t probably not reach the volum t th past twelve months aMt a automobile ilo industry may fall fail t to toa a new flew high record but th re Is' Is inflation In prices there are n ett plus stocks ot of goods an mon plentiful on attractive terms terms short basic conditions do not ProD ise a boom and they 4 not po tend po-tend tend a depression gest continued healthy a about present levels OVERCONFIDENCE LACKING LACKING There Is a a. noticeable lack overconfidence which leads lead tore tOtt less expansion and Inflation IT fear that breeds paralysis and pa pan is also absent The calm Jev headedness of the average busl busi e eman man as we approach 1927 Is atre altre asset The hysteria instalment t selling has and the gyrations of the stock mar market market ket have lost their time old powe powe to color the business picture Bus ness men have abandoned the wait waiting ing polIcy polky and have set work of adopting their to present conditions ds' ds 0 business men have quit cussin mouth hand buying and that hav changed their sales plans to terne the new situation I have iett see sea the business which cannot do dop Its plan to mak mouth hand buying an as rather than a 11 liability In short American busIness ha ba learned that profits may be it In Increased creased In two ways sales m Increased with the same 1 profit or the margin of be increased by the more manufacture and distribution fth same volume of goods h lla two years have favored a calling for Increased coming year offers an Ideal opportunity for Increased profits profit improved methods Assuming the same volume volum c sales in 1927 that we have in 1926 earnings 1926 and profits shou show a generous increase |