Show IMP Rake a FROM STUFFY DISTRESS OP OF Will CD a. a A Jo relief RUet from head cold dIsesa dIs dh- ress tresi esa tarts to come when you JOU put a little Vicks Va tro in each nostril And if it used In time tro nol also helps prevent many miny colds from developing devel devel- Follow directions in package Vl VICKS u TKO VA YA IIO NOI AD More Mare Comfort Wearing FALSE TEETH Here Hero Is s. s pleasant pleasnt way to overcome Improved powder sprinkled on upper loose ocse plate plata discomfort an anand anand and lower plates holds holda them firmer so 50 that they feel more comfortable No gummy rummy gooey pasty taste or feeling Its alkaline non acid Does not sour denture breath Checks plate pate odor today at any drug store p 1 s X 7 I 6 Ji Y e a P 4 m- m mI I r are aie Y rA r e a ac flA 1 t i W v J F r.- r. 1 K W A t t. t t i 3 f i p it k i f k if tr 1 t nl i l L 4 MaRE i P P C U RI TY tJ ii 1 ti j 1 I t rU i 4 4 1 1 V i i r v r 5 J. J X ts i. 7 v 4 I 0 or 4 S r L ll 1 w tJ r 4 1 i TW II I I 1 V J EQUITABLE E U 11 a Si l E P POLICIES O L I. I C 1 I. I E. E S I u J l 7 f. f F. h Jf t. t At t l d' d f f 3 1 t 5 sto s- s to cS or X 9 before x l' l h i ever a ore Y 7 1 f L. L J 1 J 1 d 1 SECURITY for our families and for Benefit payments last year from policies ft Or r ourselves is a goal all of us are striving that were called upon to fulfill the purposes in In ing g. g t to o. o a. a attain tt am for which they were purchased amounted mounted to If these w wOre were re normal times this o one e fact 0 V might fully a account count ro for forthe the record volume lume of FIG FIGHTING H 1 I N GIN INFLATION F L AT ION I Equitable life insurance cc pur purchased last las year Money f used to purchase life insurance i is non non- non non- B But t th the conditions under which we now live i since sinco inflationary premium payments represent f provide a additional lt reasons W why yso so many tl thinking think rik sent funds diverted from consumption into It I ing izig Americans m r cans ar are i investing more of their thet channels of investment where they help to I. I dollars in life lir insurance Think for a mo moment ent increase the nations nation's industrial industria productivity in terms s o 0 your self Inflation is the tile enemy of f everyone You ire are living in a period of inflation inflation of on-of on of The Tue primary source of inflation in this r high prices and high taxes Never has hils the country is the e excessive supply of money and I 1 purchasing of dollar been less for Cor formost power your credit in our pur commercial banking system I I most of the things you buy What would happen hap hap- reflecting unsound national monetary policies pen if you put more of dollars your If H we a are e to solve the inflation problem we 4 in ilL life insurance must first of nil all deal with this excessive supply 1 With Wit your very first premium you receive receive receive 0 of money in our banking system I immediate protection protection-a protection a guarantee of security It IUs Itis is useless to try to control prices through F- F that cant can't nt be obtained in other It c n any wa way increased rationing or through production r p- p would ta take lake e years jears of denial and saving to ac when the creation of money in the form of or 1 cumulate the She amount of security that is provided bank credit goes on uncontrolled It Ii is like rr ton t once through a life insurance policy fighting fire with one olle hand while the other hand had Moreover reo er the benefits which you or your pours on additional fuel family win will receive e from your policy will come Inflation can be restrained at its primary in all likelihood at a time when the dollar has source if enough citizens motivated by self self- reg regained nea a more normal purchasing g power In Inthis interest and recognition of the need for preL preserving pre pre- L this thi respect life e ins insurance rance paid for today is serving the cc economic strength of the nation r bargain protection for the future make their demand for sound monetary policies t EQUITABLE L E FAMILY LY G GROWS ROWS known to those who represent them in Congress 11 The Th e 14 Equitable Ul e Life Lr hC A Assurance S Society oCle ty of the THOMAS I. I PARKINSON President It t United d States States States-a ta el-a el a non profit institution operated oper SEND TOR OR THIS FREE BROCHURE I solely 10 in the interests of its policyholders I i 1 r I This Th 11 U s Th The C Eq Equitable Ulta bl e Society Society's a their beneficiaries 1 and has beneficiaries has been helping families lama lama- I o annual report for If U you are lies build security since 1859 i I interested in receiving a copy address adi ad ad- i t- t I More f r people eople purchased more protection Protte through I dress dreu your request to the l local office offic 1 I Equitable policies last year than tan ever T before he New I New below York or to 1 New Seventh York insurance issued amounted to 51 11 1 A A total of of insurance in int t r force DO now safeguards the Equitable family of r policyholders Seat t. 1 In Iii Inline line with this i increase crease in iD protection the t resources of The Equitable Soci Society ty increased A copy 01 c tit Mt this report tf Ii being mo ed och c fJ i ti to a new high po J J THE EQ EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES t JL A i. i II c. c l tr NJ t. t La-i La Nit Yin J SI n. n I Ii f IJ r. r DECEMBER 31 1947 t i j Assets Reserves Other Oilier Liabilities and nJ Surplus Cat Cash I Reserves e. for Policy and Contract J Bond including on aD Liabilities deposit United with States State public Government Government authorities Premiums Paid in Advance Advance 1 I Bonds Bond Reserve for Taxes 4 Other Bonds Miscellaneous Liabilities Preferred and Guaranteed I tM Stock Provision for 1948 Dividend Dividends to to l I Co Common S Stocks t 1 30 r tir e 1 Loans Loani 00 u OS Total Reserves and arid Other I Liabilities A 5 Real Estate I Loans Loana Surplus Funds r on Society's SocietY Policies t. t Premiums I unu R Receivable ece I va bl e. e 33 ow 29 13 Contingency Reserve for Group Life Insurance cc 7 Rentals Interest and Due and Accrued and Other Assets UnassIgned Funds Fund Surplus t r Total Admitted Assets I Total Reserves 4 t 1 i c with tX requIrements requirements of oIw lav all d. bot to amortization irs art at It their value and all ether tI and f its arc yalu at at tin market marku quotation Al b by the National o of ol Com mill t J r SALT LAKE CITY HEADQUARTERS 1 Clarence L L. L Madsen r Agency Manager ManagerI L L. E E. Haynes Cashier jr f I j f I T T. I W W. Fot h h am C CLU L U U. D. D District M Managers lJ iJ t Dennis V V. Peterson District Manager Manag r 1 t 4 t. t Suite Suit SOO Boston Building Exchange ge Place lace Phone 77 4 4 S i 1 ADVERTISEMENT E AD T THere Heres Here REAL liEAL FAST relief for ITCHING SKIN TROUBLES Zemo a Doctors Doctor's yet highly medicated antiseptic antiseptic- promptly relieves itching of Skin Rashes Eczema and similar surface skin and scalp irritations Zemo ALSO aids healing Backed by amazing record of success success' For lor stubborn cases use Extra Strength l Zemo ZEMO Emergency LOANS 20 t tp 1500 J When youre you're faced with money emergencies emergencies' such as overdue bills borrow from Crom Repay Your Way You can borrow 20 to 1500 on your signature car car or furniture without endorsers and take up to 20 months to repay loans of or less up to 24 months on larger loans Choose the payment payment pay pay- ment plan which best fits your needs phone Phon or com comi in and aMI I. I ass vi us today Liu dir 1300 mal d A hy HOUSEHOLD FINANCE CORPORATION OF UTAH 8 S E. E 3rd South St. St SE S.E. Cor of Main 2nd Floor Judge Phone Phones 5 Salt 5 Salt Lake City u Lions Leant n. n M Mode d to So if f Nearby Nary T 1878 1178 tit P lj for 70 1911 5 HOUSEHOLD FINANCE i 1 L b. fi F r Light and liv lively ly Iy smooth and mellow mellow mel mel- low Acme Beer y brewed in ingredients with the worlds world's finest quality to be truly all that a man man co could ld want in a glass of beer r BREWED WITH WINNING PRIZE HOPS I If f 1 j- j The Finest Tasting ME ever brewed S. S Si T 7 j I Distributed by Midwest st Distributing Co S util 2nd West Salt Like Lake k City Utah I S S SI SJ iN J I The rhe Rabbit who vho talks Just li like pe people pepe Rapid 11 i Q ort WIE tOUtS MUM out KNEAD AT I I. I a luller In the thi faster astir In clothing that Is II scene ins THOD 1 Ui Us Ue a 0 our u r S NEW METHOD and you s will say lay Sam Same Day S rv j Ic It Ie is i. the only way j SAME DAY I v Available at the S in Drive Drop Off NEW r S LOCATION LOCATION 1185 SO MAIN L SANTONE SERVICE OF COURSE 1 S S i. i I travel Look at these then LOW FARES FAlES SALT LAKE CITY TO On Way LAS VEGAS DENVER PRICE CE PORTLAND 1430 PHOENIX 1210 LOS ANGELES VERNAL GRAND JUNCTION SEATTLE 1610 CANAl KANAI futh Further r Savin gi on Po RoW r rAsk Ask Aik fl the rHe age f few BUS DEPOT 60 E. E Second South St. St Phone 3 I t c I I i. j loG J t 1 f Ii 1 JJ J J JL L N 1 to S f. f ii t 4 1 f I t i f i I J- J j f F m kf r l s F M 1 1 I l r nEvery n- n Every very Woman i Wants VanH td Lf Look k Her Best on Easter Very on i f t 4 4 I I I j Easter marks the the end eric of df th the he somber privations of of the Lenten season the real begin beginning ing of spring S the day when bright new clothes proclaim that the dreary winter is gone for g good Jod I At church or elsewhere on East Easter r day clay you'll seethe see the years year's greatest display of fashions fashion's newest and best Prominent in it it will be the Ithe famous I coats and suits from this store t r They stand out in n I any company We are proud r ud t to se sell l. l them you you'll 11 be proud to wear them r i SUit Suits f from om c coats from 5 5 1 f c t Arthur Frank i 4 ti 5 South J Main St. St i i i f I I j J 1 T |