Show Pitching ditching Horseshoes ly ay Now that the girls have haye the Jew dew look there isn't much point in looking My missus minus hu has the prettiest pair 1 of legs this side of ot Marlene Diet Diet- i f rich When Elanor Elanor Ela- Ela nor bought her tl fro first tint long dress dreu V 1 I pointed out I didn't marry her so she could go I. I into hiding I i l cracked that if I h had d her gams Billy Ro Rose e. e I Id I'd d proclaim them from the hose hOle tops My fraus frau's comeback put a period to the the discussion A girl cant can't go out of ot the house looking as if ie this year had never hap hap- I got to wondering about the fashion racket What smart guy guyor or set of guys had fast l talked fast a fifty million women into throwing their clothes away Who mapped out the campaign which h is moving a billion dollars' dollars worth of frou frou-frou over the counters this thi season On what what- street and in what building was this plot cooked up Well its it's my ray hunch that this ten-figure ten swindle was hatched in Paris not far fram 29 Rue Blo Blonde Blondel del It might have happened like Ilke this Somebody rapped a puff powder find and brought the meeting g to order What fruit fruity furbelow are we goIng going going go go- ing to h hand nd em this year asked the ch chairman irman We haven't haven t pulled a good one out of the bag since the Empress Eugenie hat We got rid of ot our our old feathers feathers' long What no now France needs dollars something fierce I 1 have a darling idea said iBid one of ot the boys Navel length necklines 1 Tak tak said the chairman Our problem is is' is to get them to use more yardage not less Jess Lets Let's figure out what what nobody has and then make everybody want it New Look Old Ill tell you what what said a designer designer designer de de- de- de signer who was wearing wearing two two neckties neck neck- ties Lets hit em with that old one one long long skirts If we can make it stick half of the dames in the world will have t to junk their entire wardrobes Lets Let's call this old rook the New Look A small orchestra behind the potted palms struck up the Marseillaise Mar Mar- and the motion was was car car- ried tied That night the mimeograph m machines machines ma ma- chines started to roll The toll following following follow follow- ow ing week paint was slipped sUpped on ond ond d drawing r raw a w i i in n it g boards seamstresses worked overtime fancy tancy adjective boys pecked away at typewriters flash bulbs popped d and movie cameras cameras whirred Get New York on th the telephone Take A cable to the editor of Vogue Book passage on France Airways Needs Advance A month l later ter the mailman dropped of off a copy of Vogue at my h house o 0 u use s e. e Elanor thu thumbed bed t through rough it and then pried open her piggy bank Im going to need an advance on my allowance Pop Pop Pop- r she told me 1 I l looked ked at the pictures picture of the sagging hemlines and decided to I keep keen my y yap ap shut I knew logic didn't have a II chance against the bigger and better fig leaf Lucky for you o i Rose Rosc I J said to myself Paris arl hasn't de decreed reed emi ermine e overalls or chinchilla garter belts The e New v Look is probably the biggest hoax since the tulip craze craze in Holland in the he Century certain varieties of the pretty onion fetched as high as AI I wondered whether r there had been any other New Looks in fashion hll history ory In half halt an hour hoer at the library I 1 turned up dozens v Some fifty years back Eugene Field the poet poet-h poet humorist was waa working on a New New- NewYork York paper On a 4 day he dreamed up upa a fake interview with Edward Bok edit editor r of ot The Ladies Ladles Home Journal who ho had just returned ret from Paris Pais Field put words l Into to toB B Bolts Bok's ks k's mouth describing some fantastic fantastic fantastic fan fan- ensembles he had seen on the the boulevards Without checking checking checking check check- ing several fashion magazines magazine reprinted re re- re reprinted reprinted printed his jabb jabberwocky with jabberwocky with ilia illustrations Th The day after fter the magazines magazine hit the newsstands wom women n all ali allover over oyer America stormed the stores tores demanding the new styles Overnight frantic f lers rs designed cl clothes thea to meet Fields Field's up dreamed-up specifications It wasn't until years yean later that a contrite FIeld let the fad tad out of of the bag l Hoax Does Doe Job Not so eo so many yea years 1 back every woman wore a bustle buttle What nudged it into oblivion Another journalistic hoax A Washington correspondent was wall sitting in n a ie back room lapping up Uti up laier faIer wondering what hat to about r t. t Next ext morning the country read that President tnt nt Cleveland wife ii had dec decided ded to disca discard the Ue Overnight millions of cloth cloth o cabooses were scrapped crapped d. d Instead of contradicting the atory story Mr Iu rt Cleveland took the easy way ay oPt out and nd stored Her own bustle in the th a attic c. c I 1 told Elanor about several of 4 these hese fashion fakes k Enlightening and Instructive said aId my missus I That evening she wore a drew dress with enough cloth in It It to interest Omar the tentmaker r |