Show Recruiting Ads Ready If Draft Loses By RICHARD WALDO and GABRIEL 4 NEW YORK YORK Just Just in case Senator Senator Senator Sena Sena- tor Wheeler wins the conscription argument and forces a tryout of ot I volunteer enlistment the war department department department de de- de- de is set with a second best bet The army's recruiting service has let out the job of popularizing army life to the grade A advertising house of N. N W. W Ayer and Son of New York who put the N R B. A blue eagle on the natIons natIon's nations nation's nations nation's na na- na- na tion's pages The initial fee is a quarter million mil ml- lion dollars The order is is again again a coast to coast publicity barrage which will subordinate all other subjects Army people are scorched over Secretary Stimsons Stimson's first class boner In suppressing the recruiting data showing enlistments at a peacetime peak Nevertheless if It conscription is deferred the army is ready t to concede that private publicity houses have it all over the brass hats in turning out fetching fetching fetching fetch fetch- ing news copy With hardly an exception exception exception ex ex- ex- ex every new foundation for tor forthe forthe the promotion of a cause from the latest committee evacuating BritIsh British British Brit Brit- ish children to the original Chocolate Chocolate Chocolate Choco late for the hands the bush business business busi bus h ness to the professionals Such is the trust in the efficiency of advertising executives that pro- pro this that groups no longer bother both both- er with organization For a 10 per percent percent percent cent fee a top-flight top advertising concern concern will deliver a board of di directors directors directors di- di rectors culled from the proper so socia social social so- so cial cia strata an office staff radio newspaper and platform outlets plus a contributors contributor's list good for any sum up to five million dollars |