Show THE SECOND CARDINAL SIN OF F TH THE E ADVERTISING DENTISTS Hid ng I Y L Y 4 r I I w. w I ij A An I n iff w x N v i. i 1 I d S sume I b i f. f t i N me a-me W I I 2 The second charge charse made by the Eth Ethical 1 Den Dental tal Societies against the Advertising De Dentist is that tha Conducting n d uc 1 t a Dental D nta e under an an assumed name or title title title-is IS unethical V i 1 w To this charge I say Amen I go f further ur th er I it prima facie evidence of fraud when a man or or com company of of f men Ten Ti assume a I false or misleading comp company ny name or hide behind i some some om title for or the me sole purpose of escaping identification r- r 1 met with and nd responsibility re for the he claims made in a Dental Adver Advertisement se nt or the method methods of of conducting such office bUice 1 The men wh who hide behind such names evidently have ha c cause au e to hide behind something There There are three classes of such offenders i 1 The fly night flyby night by-night faker who faker who st stays only long enough to fleece kon to come back he the unsuspecting unsuspecting and and when his b bad work begins g a leaves between two o suns In one city t he may operate as the Pacific I I Dental Parlors Parlors in ar in the next jt may be The Unique Method ethod Dental 1 Parlors I and by so doing he eludes the authorities To this class the attention t i n of f the State th State Dental Board may well ell be turned j 2 2 The next class is the man who s sacrifices honor and r reputation tron for gain The plan is to employ Dentists wh who are not toe too par particular particular- t l ar- ar 1 an and w who o are trained in nt the heem art r. r of case taking which is considered of v vastly more importance tance than possessing Dental skill and knowle knowledge ge r Naturally r let these se offices become the h haven ven o of the ri riff riff riff-raff f riff a and neer ne'er- do wells do-wells wells of the profession and safe bf behind e the meaningless I Company name they turn out an amount 0 of In inferior an anI and improper work rk li limited ite only I b by their ability to secure patients These offices es are a menace to public health and the e honest ht and competent e Dentist e who advertises suffers by being b blamed an ef f for the sins of the quacks k and is often e unjustly J j classed with them 3 3 The third class are the Clowns of the Profession The men mert 1 refer to as the funny little fellows They usually run run a one one man man office but in order to create reate the impression of prosper prosperity y assume a firm name ame Having little or no practice the amount c of f harm arm they y d do dois dois 0 is limited and they might escape d detection teto for a long time were time were it It not I for the fact that their mania for imitation causes causes them hem to rush into I print pint with their foolish harangues thereby identifying themselves as jokes and crying Here I am every time they hear the wo word d quack mentioned This class is neither numerous enough nor nor of sufficient nt importance to constitute a public menace The appointing of guardians or Cr a long rest in in the home for the feeble minded would best f fit t the co condition I am heartily in favor of and hereby suggest the enactment of ofa ofa ofa a law making it obligatory for the Dentist who is owner owner manager or or in any way responsible for the conduct of a Dental Office to advertise under his own name if he advertises at all and all and to unmistakably connect connett con con- nett his name with the title of such office and that he be held morally and financially responsible for his words and professional l' l acts both in m the public press and in his office If the law cats can more plain and more vigorous vigorous-I I am in favor of that too In an address rea read before the Modern Ethical Dental Association Indianapolis Sept David P P. Porterfield said in part I. I Non advertising Dentists by their attitude have implied that the Advertising Ad Dentist VAi was not fit to associate with them and the ki kind of advertising some Dentists have used in the past has almost proved s that contention We want you both to reform we want all Dental I 1 advertising to be absolutely above reproach and WE WANT ALL DENTISTS TO EMPLOY SUCH ADVERTISING Some of the firm names that are and employed to j designate designate the places of bus business of os absurd Dentists are s ar so absurd as to excite I wonderment that anyone could think of such lad titles J Men who hide I behind behind them are quite apt to have occasion to hide something and therein lies a great danger I THE BLIND IN A SALOON IS AN ADMISSION OF GUILT title I of object D. D D D. emphatically S. S merely as to a being means classed of prostituting with the crool crooks s who use the I the I have always been profession out and Dentists for open asking neither Ethical nor Advertising Advertising Ad- Ad I anything but a square deal I have used name in every advertisement t I my have printed I have PUblished photograph that all my may know I stand sponsor for I display the license and credentials of my public utterances every Dentist me prominently in my offices and I associated with for the conduct of this office personally assume full Let every tub stand on its own bottom I have an Advertising Quack no more use for than I have for the Ethical is as much difference between the Quack There various Is between the Advertising Dentists as there various 1 Is taken Ethical Dent an 1 the 1 I have taken out of tho thousands of mouths samples bear of work in this testimony to the fact that all the city bear eloquent ent found among the Advertisers quacks and inc incompetents are not I stand tor the ri right of the Dentists that it be clean honest Educational and used to for but Advertise the I insist II the sing the standard purpose of standard of Dental Efficiency and raising Services lowering the cost of Expert Dental I To that end I call upon all decent fair minded and men both laymen to smoke out the professional pro pro- the faces of the and show tear frauds tea the masks from the American un Ethics code of up as a relic of barbarism Dental injustice and insincerity We have taken the blinds out of of the Cabaret now lets let's unmask the Saloons and the booths booths' out the Dental Denta Frauds Next week GUARANTEEING DENTAL WORK will wiM be discussed Dont Don't MIss It EVENING HOURS FOR BUSY PEOPLE In order to accommodate people who men we maintain work and busy prOfessional office hours flours until S 8 Sunday o'clock every evening except I MY PRICES FOR GUARANTEED WORK P Painless inless Extraction 25 j II Bridge Work per tooth Gold Crowns Rubber Plates Up All other work proportionately low Painless Withers Dental Denta Co Inc IZ 72 Main Street Hours Ars Daily a. a m. m i. i to 8 p p. p m. m Sundays 9 to 1 am a.m. 3 pm p.m. only sr P I 3 Stock of High High-Grado ig r i r F 4 3 w r 1 l lr 7 f. f l a r AND D D fi- fi Play M rV DO 4 N I. I I MUST 4 BE SOLD Regardless R of Cost COS Store lease and fixtures for fOl sale sal 1 for what they will bring bringS r Elly That Piano Now h S Buy during this great out closing-out sale and reap the benefits of the greatest bargains of the season It may maybe maybe maybe be years b before for such excellent values are placed on the market again Turn this opportunity into real profit and give your J child a musical education tion i What We Offer Offe You The Worlds World's Most Renowned Makes in all an the latest styles and fancy wood cases Take your choice of of the following ving pianos and player pianos Everett Apollo Krakauer Ludwig vig St Story ry C Clark ark Strohber Smith Barnes Harvard Hoffmann Hoffmann Hoff Hoff- mann Edward B B. B Healy Stroud Stuyvesant etc Priced on the floors at and upward Several good upright pianos if you you call at once priced at and up up- k ward va rd I Your You owe it to yourself and family to investigate this sale sate Everything will ill be found as represented represented even even better better better-as as mere words utterly fail to properly express the wonderful advantages here offered You must come and s see e for yourself See the pianos in connection with the low sale prices Dont Don't delay your visit Come as early as possible EVENING APPOINTMENTS IF DESIRED Carstensen Anson Co Ca t a f I d 74 South Main Street Next to McCornick's Bank |