Show j I Keep Faith I I I I S S S-S S 4 d J v. v P 44 D. D E RALSTON Nation Will Reach Greater Heights in Future Motor Motor Mo Mo- tor tar Man Declares Depression It simply means doing without things our grandparents grandparent never h had hod While several millions too millions too many P millions millions are are now unemployed dont don't L forget that persons in this country are now steadily anc and I gainfully employed ed and are arc drawing pay checks regularly I Our country is now undergoing a phase of readjustment which will lead to greater heights than it has yet passed through Keep faith aith in the country keep country keep up your courage radiate courage radiate confidence which is all aU this country needs for a change of economic status status and and you will do a highly gratifying business in 1932 These are some of the highlights brought out Monday by D D. E. E Ralston Continued on Page Thirteen SEES FUTURE Continued From Prom Pare Page Pae Nine Nino tn assistant general sales manager of the Chevrolet Motor company in i his I opening address addres to a gathering of more than members of Chevrolets Chevrolet's Chevo lets let's retail organization Uon of oC the Salt Sal Lake zone here for a two two day day convention convention conven convene tion with wih factory executives CO CONDUCTS DUCTS SESSIONS Mr 31 Ralston heads a group of sales officials from the Detroit office of the company who are arc conducting in intensive in intensive sessions Here nere Monday and Tuesday at Kingsbury hall hail hal and ald the Hotel Utah Instead of lectures and sales talks the meetings are in the thc form of stage presentations with skits and giving dealers and nd salesmen dramatic visual instruction in ill the art of better beter selling selig An express ex express press pres carload of stage stace equipment and anda a crew of stage stace hands electricians and carpenters were brought here forth for forthe forthe th the presentation I r lIr Mr Ralston told the Chevrolet representatives rep that the thc depression hanow ha now lasted for tor two and a half years year and that it i obviously cannot go on onI forever I believe beleve we will wi find he said when we look back on the period through which we are now nov passing i that it marked the end of a long hard I pull pul There are signs of returning con on the part of the public and I there is unusual interest in the thc new automobiles es now being displayed The attendance record at t the New York automobile show revealed how great the interest is OFFER GREAT VALUE Practically Iy all al models on display are aro brand new and they offer ofer value beyond anything the industry has hat yet known These new cars are the answer of the industry to the thc depres Sin sion They embody more value at t less money than we have ever seen before The They must inevitably late demand and ad all al we need to get gel the thc wheels of industry turning is to tc get our factories busy building prod the public w wants nt Mr Tr Ralston complimented Ralton the thc deal ers of this tills zone for their part pait in help ing lug Chevrolet to outsell all other help l makes of cars in the domestic i mar ket last lat year the thc first time a six six- cylinder cInder car ear led all l other makes Dur ing 1931 he said Chevrolet dealers deler throughout the country obtained more than 30 per cent of all business done by the Industry al Monday mornings morning's meeting was dealer concerned largely largel with wih problems of management the like whim while n ff accounting n. n M and stressed H lun points of salesmanship Talking Talk Talk- ig ing pictures were employed to demOnstrate dem demo advanced selling methods methods At noon Monday de dealers lers salesmen and associated bankers were guests at a luncheon in the thc Hotel Utah when officers of the thc zone Car club Installed by P. P M. M Seese zone were mana mann ger gel They are arc E. E A. A Chester Rock Springs Watkins Wyo president and N. N V. V dent dent Brigham City vice |