Show SPEAKER URGES OPTIMISM CURE Natural Resources Alone Cannot Build City He Tells C. C of C. C Natural resources alone never have and never will build a cit city Perry B. B Armold sales counselor said in a speech delivered at the weekly luncheon luncheon lunch- lunch eon con meeting of the chamber of commerce commerce com corn 1 merce Wednesday Nature has given Salt Lake everything every every- everything thing it could wish for but it takes thinking men and women to adapt and make the proper use of these endowments endowments endowments en en- he said aid This has been very evident in the past but an even greater development must be made in the future through the efforts of ci citizens Pointing out that Salt Lake has a personality that is a reflection of the people who live here the speaker urged the members to adopt an optimistic optimistic op op- op- op outlook A ttA long face cannot get money out of anyone's sock he said and it is Qc Continued on Pate Pare Eighteen SPEAKER URGES OPTIMISM CURE Continued from Paso Pare Eleven time to sweep away the gloom and present a smile to the prospect that comes into your places of ot business Mr Armold mentioned four things which he characterized as community community community self self satisfaction tion lion indifference suspicion and udice He also gave five points which he said were necessary to increase efficiency effi dency clency of a business so that it might grow Better I-BeUer 1 Better organized effort cHort on the part of the management and salespeople salespeople salespeople sales sales- people both in the matter of presenting present present- ing the merchandise and an honest effort to market articles from your own production field when it is pos pos- sible 2 Better 2 Better cooperation of each and every department of ot the sales advertising ad nd- advertising and credit force Loyalty 3 3 Loy 3 Loyalty on the part of both business business bus bus- iness men and the tho consumer to the home dome market 4 Better 4 Better and more consistent ad ad- 5 Increased 5 efficiency on the part of the manpower of each and every organization tion Mr Air Armold also painted a bright picture of ot prospects for business in 1932 saying that the year w will ll be devoted devoted de de- voted largely to the consolidation and rehabilitation of confidence by American American Amer Amer- ican Scan people in American business |