Show OF COURSE THEY DO DOA DOA A SCHOLARLY answer arrived at by laboratory laboratory laboratory lab lab- oratory methods and earmarked by thee the e exactness of at scientific minds has come to blast opinions held in some quarters that women do not read advertising The Ohio State university bureau of business business business busi busi- ness research declares that irrespective of social status a majority of women habitually peruse newspaper advertising and particularly particularly arly of special sales in retail stores Now any group of married men would have said the same No husband and father lives ives who ho does not know that the womenfolk women women- women women-I folk olk of his household are devoted readers of J Store tore news news for for such is advertising But here is what this scientific research disclosed Of 1823 women interviewed d 1481 more than 80 per cent watched the advertisements adver adver- every day From the wealthiest to the poorest it was found that special in- in erest was manifest in advertised sales Inthe Inthe In Inthe the well-to-do well section of the city 81 per cent of the women interviewed confessed to an ab absorbing absorbing ab- ab interest in the advertising In the poorer section of the city the figure ran up to 82 per cent Newspaper advertising is the equivalent of ox taking the show window right into the home home where the entire family may sell It Itself Itself itself it- it self the values advertised |